Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

Milton Keynes, UK, 2016-Nov-07 — /EPR Retail News/ — Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – featuring five eight-foot tall, neon yetis, hurtling through the streets of a […]

Argos research: technology will transform gyms over the next 10 years and bring virtual fitness into our living rooms

Milton Keynes, UK, 2016-Sep-08 — /EPR Retail News/ — A boom in wearable technology and Netflix-style workout services will transform gyms over the next 10 years and bring virtual fitness into our living rooms, according to new research commissioned by not-for-profit health body ukactive and leading health and fitness retailer Argos as part of National Fitness […]

Argos commissioned Leeds Beckett University report unveiled the new ways people are shopping in modern-day Britain

Milton Keynes, UK, 2014-12-18 — /EPR Retail News/ — A new independent report has unveiled the new ways that 49 million[1] people are shopping in modern-day Britain. Eight different shopping ‘tribes’ have been revealed in the How We Shop Report[2], commissioned by Argos through Opinion Matters in partnership with Leeds Beckett University, identifying the different tactics […]

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night saw crowds gather to watch platinum-selling UK singer-songwriter Katy B give an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page. Fresh […]

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Milton Keynes, UK, 2014-10-13— /EPR Retail News/ — Argos will tomorrow launch a multi-million pound advertising campaign to signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history. The ground-breaking campaign, developed by the agency CHI&Partners, is encapsulated by the words ‘GET SET GO ARGOS’.  It brings […]