Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

Milton Keynes, UK, 2016-Nov-07 — /EPR Retail News/ — Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

Created by CHI&Partners and directed by Henry Scholfield through Caviar, the ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ same day Fast Track Delivery and Fast Track Collection services. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of “What’s This?”, the spot creates a palpable sense of festive excitement and anticipation.

Stephen Vowles, marketing director at Argos, said: “What we love about this fun, fast-paced campaign is that it beautifully captures the spirit of excitement and anticipation surrounding Christmas. Fun loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services.”

The advert was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.

A team of award-winning special effects experts from Animated Extras built the hyper-realistic yetis (each costing £30,000 to create) over a period of three months at the world-famous Shepperton Studios in Surrey, England. The team included experts who have previously worked to develop state-of-the-art costumes, props, animatronics and prosthetics for Hollywood movies and British TV shows, including James Bond, Avengers, Cinderella, Jupiter Ascending, Into the Woods and Cloud Atlas.

Inside the yetis are Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).

The campaign will break on TV today, and will be supported by print, video-on-demand, paid digital, social content and appearances of the Yetis in public in a bid to fast track the anticipation and excitement of Christmas for Britons with an in-store social competition.

Jim Bolton, deputy executive creative director at CHI&Partners, said: “This campaign brings out the excited Christmas-Eve kid in all of us who just can’t get to sleep, they’re so eager for the big day to arrive. We hope our loveable yetis bring excitement to thousands of British households this Christmas – reminding us of the joyous, fun-filled experience the festive season should be.”

The campaign follows Argos’ 2015 spot ‘Just Can’t Wait for Christmas’, in which skiing and snowboarding champions showcased their speed and skill on a mountainside in Chile’s Valle Nevado.

Notes to editors

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store.

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency is listed in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing privately-owned ad agency both within the UK and internationally, and was this year named the UK’s most awarded independent creative agency at Cannes Lions.

CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Carphone Warehouse, Diageo, GSK, Lexus, News UK, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. A cross-discipline communications group built for today’s complex industry landscape, The&Partnership comprises ten businesses spanning four continents, with 1,500 staff. The group houses agencies specialising in advertising, design, CRM, media planning and buying, data analytics, PR, content and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

‘Christmas Yetis’ – Credits

Brand: Argos

Agency: CHI&Partners

ECD: Micky Tudor

Creative Director: Jim Bolton

Creatives: Ben Da Costa, Duncan Brooks, Sarah Levitt

Planners: Rebecca Munds & Josh Roth

Producer: Adam Henderson

Business Director: Gary Simmons

Account Director: Stephanie Leonard

Account Manager: Nathan Brocklesby

Production Company: Caviar

Director: Henry Scholfield

Producer: Giles Skillicorn

Photographer / Director of Photography: Jallo Faber

Costume: Animated Extras

Editor: James Rose, Cut & Run

Post-Production: Electric Theatre Collective

Producer: Sian Jenkins

VFX Supervisors: Yourick Van Impe

ECD: Micky Tudor, Jonathan Burley

Post Supervisor on Shoot: Angus Wilson

Audio: Sam Robson, 750mph

Music Company: Wake The Town

Voiceover: Miquita Oliver

Media Agency: Mindshare

Social Media Agency: AllTogetherNow

PR Agency: W Communications

For more information please contact the team at W Communications:

Tel: 0207 436 8113
Email: argos@wcommunications.co.uk

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk

Follow us on Twitter at @argos_PR.

###

Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods
Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

 

Source: Argos

Argos research: technology will transform gyms over the next 10 years and bring virtual fitness into our living rooms

Milton Keynes, UK, 2016-Sep-08 — /EPR Retail News/ — A boom in wearable technology and Netflix-style workout services will transform gyms over the next 10 years and bring virtual fitness into our living rooms, according to new research commissioned by not-for-profit health body ukactive and leading health and fitness retailer Argos as part of National Fitness Day 2016 (7th September).

  • Six in 10 Brits (57%) expect to engage with personal trainers via TVs and computers in 10-years’ time
  • Almost two-thirds (66%) believe technological advances will keep them fitter
  • More than half think wearable technology will dictate their workouts
  • One in five (20%) think virtual reality will mean they can work out with their favourite athletes and sports stars
  • Four in 10 (38%) envision virtual reality enabling them to run or cycle world-famous races like the Tour de France
  • Other expectations include outdoor runs led by drones, anti-gravity workout rooms and machines that ‘trick muscles’ into thinking they’re working out
  • National Fitness Day 2016 to feature thousands of free activity sessions, including DDMIX dance fitness class by NFD Ambassador Darcey Bussell
  • For image annotations, see notes to editors

The study of 1,079 fitness fans suggests that by 2026 we’ll be able to enjoy virtual reality workouts with our favourite athletes, perform exercise sessions tailored to our own DNA and wear tech-infused ‘smart clothes’ which track our every movement.

More than half of respondents (57%) expect that virtual personal trainers on our screens will enable live workouts in our living rooms, with two-thirds (66 per cent) believing this brave new world of technology will enable us to stay fitter by building stronger connections between the gym and our daily lives.

Currently only used by around one in five fitness participants (22%), wearable technology looks set to play a major role in the future wellness landscape. One in two expect to do workouts based on trackable data, with 40% expecting their clothes to log their movement.

With nearly seven in 10 (66%) citing the gym as their main way of keeping fit currently, health clubs look set to remain a key source of fitness in the future, but not necessarily as we know them now. By 2026, a number of respondents think gyms could have pioneering innovations like anti-gravity workout rooms, studios capable of replicating different weather patterns and machines that ‘trick’ muscles into thinking they’re being exercised.

On the future commute to work, one in five (22%) expect roads to have jogging lanes next to cycling lanes, while 8% think we’ll have drones to guide our path and encourage us to run/cycle faster. One in three (33%) expect workout music to automatically match both our mood and tempo, while 8% think special spin class commuter buses will offer early morning fitness boosts.

Meanwhile at the office, respondents see a bright future for physical activity, with four in 10 (37%) expecting their employers to provide gym passes as part of standard company wellness programmes.

Undertaken in July 2016, the study of UK fitness users by non-profit health body ukactive and leading health and fitness retailer Argos has been released ahead of National Fitness Day on 7th September.

As the biggest annual celebration of fitness and physical activity across the UK, this year’s National Fitness Day will see more than 5,000 sites hold special events, with thousands of UK leisure venues throwing open their doors to engage the public in free physical activity taster sessions and Argos staging workouts across its 800+ stores.

Legendary ballerina and Strictly Come Dancing judge Darcey Bussell will be leading a special National Fitness Day showpiece at Roof East in Stratford, overlooking the London 2012 Olympic Park. Bussell will be putting the public through their paces with her DDMIX dance fitness class and says regular exercise is essential for all ages.

Darcey Bussell CBE, creator of DDMIX and National Fitness Day ambassador, said: “Important events such as National Fitness Day remind us of the necessity for everyone to lead active lives. Participation is key; it is good for our health and the health of our society.”

Baroness Tanni Grey-Thompson, Paralympic legend and ukactive Chair, said: “As physical activity and technology align, we’re entering a brave new world with exciting opportunities to get more people, more active more often.

“With two thirds of those questioned expecting to be fitter in future, there is significant growth potential for the sector, with workouts from the home making exercise more accessible and providing the chance to engage wider demographics in physical activity.”

“National Fitness Day is the start of this future and offers thousands of opportunities for people to engage with their local communities and have fun getting active.”

Professor Greg Whyte OBE, former Olympian, world renowned sport scientist, Physical Activity Expert and National Fitness Day ambassador, added: “Fitness has enjoyed terrific growth in recent years and as someone who’s passionate about getting Britain moving more I’m intrigued to see users’ forecasts of what the future holds.

“Much of my career has been spent working in Sport and Exercise Science and the continued surge of wearable technology means we’ll gain greater insights into how and why people move, enabling us to engage more people of all ages in exercise and turn the tide of inactivity.

“A lot of people slip out of their gym routines because life gets in the way, but the advancement of virtual classes and better wearables will help them to keep up the exercise habit and remain engaged.”

Stephen Vowles, Marketing Director, Argos said: “As a leading health and fitness retailer, Argos is committed to helping customers achieve their well-being goals. We are encouraged by their increasing desire to be more engaged in health and lifestyle improvements whilst also enjoying the fun of fitness.

“These days everyone wants in on the fitness-tracking trend which is why we are not surprised to have seen a 200 per cent uplift in weekly sales of Fitbit in the last year¹.

“Through our sponsorship of National Fitness Day we want to encourage people to realize the benefits of doing a little bit more every day – walking in the park, cycling, taking an exercise class – and we will be encouraging our 30,000 colleagues across 800 plus stores to do the same.”

Tracey Crouch, Minister for Sport, said: “With lots of taster sessions and free events, National Fitness Day is a fantastic opportunity to encourage greater participation in physical activity, in line with our sports strategy.

“It’s great that ukactive is partnering with the private sector and that Argos will be helping to spread the message across the country to both consumers and their own workforce.

“Sport and physical activity can have a really positive impact on people’s lives, improving both physical and mental health – I hope as many people as possible get involved.”

Further details around National Fitness Day and information on how to sign-up to deliver events can be found here: www.nationalfitnessday.com

Notes to editors

For more information about ukactive or to arrange an interview, please contact Jak Phillips (ukactive) on 07958 119320 or email to: jakphillips@ukactive.org.uk or Jon Dale (Argos) on 07889 746297 or jon.dale@argos.co.uk

¹ First four weeks (cumulative) August 2015 (03/08/15 – 29/08/15) – vs last four weeks of July 2016 (04/07/16 – 30/07/16). Net sales increase of 200%.

² The research for Argos and ukactive was carried out online by ukactive between 21/07/16 and 29/07/16 surveying 1,079 UK fitness fans. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

Image 1: Depicts the Gym of The Future, set in 2026. On the left, we have members taking part in a virtual reality spin class simulating the Tour de France. In the central room, people are enjoying a zero gravity fitness class, set against a themed backdrop of the solar system. Out of the right window, track runners are preparing to receive their starter’s orders from motivational drones.

Image 2: Illustrates how technological advances will revolutionise the potential for fitness sessions in the living room. Here, a young mum is working out with her personal trainer on a virtual reality screen, using home fitness equipment. She is able to track her progress, vital statistics and all communications via the wearable technology on her wrist, which comes with an augmented reality display. Meanwhile, her young son is taking part a virtual reality football game, enjoying the benefits of exercise without even realising it.

About National Fitness Day
National Fitness Day, 7th September 2016, will once again be the biggest and most visible annual celebration of physical activity of the year. It is the day to celebrate the role that physical activity plays across the UK, facilitated by ukactive and previously, the énergie Group, who are the largest and fastest growing fitness franchise company in the UK, and who founded National Fitness Day back in 2011. Realizing that this is an event that would benefit with participation from the whole sector, énergie graciously ‘gifted’ National Fitness Day to ukactive in 2014. We would like to publicly thank énergie for this and are proud to now be growing the event year on year.

Just as last year, our aim to establish National Fitness Day as the most active day of the year hasn’t changed. We welcome thousands of clubs, parks, leisure centres, gyms and ukactive members who will be opening their doors to welcome you for a free half hour session in your area.

We know the benefit regular exercise delivers including a healthier heart, increased wellbeing and a better quality of life. However, many of us find getting fit troubling, it becomes a challenge and it shouldn’t be – that is why we started National Fitness Day.

Research shows if you exercise in company (with friends) you are more likely to stick at it; the social atmosphere creates a positive environment which importantly helps us to have fun.

About ukactive
ukactive is the UK’s leading not-for-profit body for physical activity, working with over 4,000 members and stakeholders across the UK. We champion the fun, enjoyment and benefits of being active. As an organisation, ukactive facilitates big impact partnerships across the public and private sector, supporting partners in delivering their goals around physical activity. We grow and stimulate the value of physical activity to society as a whole – alongside specific sub-sectors where we have developed significant stakeholder relationships inc. social, political, economic, health, consumer, and financial.

ukactive also provides leading research and evaluation, insight and thought leadership, strategic project and stakeholder management, campaigning and promoting best practice for its partners.

About Argos
Argos is a leading UK digital retailer, offering around 60,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 120m customer transactions a year through its stores and over 975 million website and app visits in the 12 months to February 2016.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 842 stores and concessions across the UK and Republic of Ireland. In the financial year to February 2016, Argos sales were £4.1 billion and it employed c.30,000 people across the business.

For more information, please contact:
Aoife Sweeney
PR Manager
Argos Republic of Ireland
email: aoife.sweeney@argos.co.uk
Follow us on Twitter @ArgosIreland_PR

Source: Argos

Argos commissioned Leeds Beckett University report unveiled the new ways people are shopping in modern-day Britain

Milton Keynes, UK, 2014-12-18 — /EPR Retail News/ — A new independent report has unveiled the new ways that 49 million[1] people are shopping in modern-day Britain.

Eight different shopping ‘tribes’ have been revealed in the How We Shop Report[2], commissioned by Argos through Opinion Matters in partnership with Leeds Beckett University, identifying the different tactics and traits we exhibit when hitting the high streets and surfing the web in the run up to Christmas.

The most popular shopping group is ‘Secret Shoppers’ (one third of shoppers) who shop alone and are least likely to be influenced by other people’s opinions, followed by ‘Advos’ (one in five of shoppers) who are loyal to their brands and prefer to click and collect so that they can get their product immediately.

The group most likely to be shopping right up until Christmas Eve are ‘Radar Shoppers’ (seven per cent of shoppers), who will hit the stores at the last minute because their purchasing is impulsive and unplanned.

‘Shopping Einsteins’ (eight per cent of all shoppers) tend to wait for the flash sales, with roughly eight million of them expected to shop in bed or on the toilet to research and grab bargains before anybody else, while ‘Digital Magpies’ (7.7%) use technology and are most likely to shop at work.

Despite all of the modern day gadgets one in ten shoppers – otherwise known as ‘ReTrads’ (one in ten of all shoppers) still prefer to go into a shop for face-to-face advice and interaction before buying a product. Nine out of ten ‘Peacocks’ (one in forty shoppers) who love to shout about their purchases on social media will be hitting the high street this Christmas.

Finally, ‘Cruisers’ (ten per cent of shoppers) have the most time on their hands and like the social side of hitting the high street and retail parks for all of their shopping, while the ‘Quick Clickers’ are time-pressed and will leave a website if there are too many clicks to purchase.

The report, where Opinion Matters surveyed 2,057 UK consumers, also reveals that the high street is still a key shopping destination, with only nine per cent of shoppers saying they will spend their whole budget online. Roughly 2.8 million shoppers will be looking to grab last minute bargains by mixing and matching the ways they shop, such as reserving items on their smartphone on the way into town to collect in store.

Almost a fifth of shoppers will be using a tablet device to get their Christmas stockings sorted, while men are more likely than women to go surfing the web for Santa’s gifts. The average shopper is set to spend around £365 this Christmas.

Stephen Vowles, Argos Marketing Director, said: “The acceleration of technology and its impact on our lifestyles means the way we shop is changing, as these new ‘shopping typologies’ show.  Argos has been the heartbeat of British retail for over 40 years, and as ever, we’re geared up to serve customers in the way that best suits them, whether they’re a ‘ReTrad’ or a ‘Digital Magpie’ and whether they’re shopping from the sofa, on the bus or on-the-move.

“With Christmas a week away, whether you’re a ‘Radar Shopper’ or simply someone who’s forgotten a crucial gift, it’s not too late.  With Argos, you can check stock availability at your local store using our app and reserve products, for free, for instant collection right up to Christmas Eve.  There’s no better present to yourself than having the peace of mind that you can get your hands on those last minute gifts on your local high street.”

Customers can use Argos’ Check & Reserve service for free, instant pick up from store on Argos’ website and apps.  Argos customers can also order large items for home delivery before Christmas Day up until 20 December, and for small items up until 6pm on 22 December.

To download the full How We Shop Report, please visit www.issuu.com/howweshopreport.

[1] UK Adult population, 2011 Census.

[2] The research for Argos’ How We Shop Report was carried out by Opinion Matters between 27 November and 5 December 2014, resulting in 2,057 responses from UK consumers.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos_PR.

The different tribes are:

Secret Shoppers

Accounting for just over a third of all shopping types, secret shoppers are typified by their preference to shop alone, rather than with partners or in groups. They are the group least likely to be influenced by social media reviews, spending on average £319 on gifts.

Shopping Einsteins

Quite comfortable combining commuting with shopping and often wait for ‘flash sales’ before they swoop and are the group most likely to use tablets or even Smart TVs for shopping. Shopping Einsteins are also most likely to shop from the bed, the bath and beyond and four out of ten will research retail social channels before making a purchase, and will spend an average of £406 on gifts.

Digital Magpies

Priding themselves on securing the best deals and securing the very latest gadgets and technology, unsurprisingly digital magpies are the group most likely to be using hi-tech smart phones to do their Christmas shopping. They are twice as likely to shop whilst at work compared to the average shopper, and are highly influenced by online forums and reviews. Expected to spend £455 on gifts this year.

Quick Clickers

Mostly students aged 18-30. Time-pressed – travel for business and/or to sleep less than 6 hours on average per night each week. Buy between 7pm and before 9am (outside store opening hours) with the intent to purchase in the same internet session. Favour ‘Fast Track’ services and PayPal which makes the buying of goods as quick as possible – ‘click, basket, buy’. Will not buy if check out process is too long and involved. Often leave themselves logged in to websites to speed up the shopping process. Will leave website if there are too many clicks to purchase.

Radar Shoppers

Much of their shopping is unplanned until it’s on their radar, and adopt an ad-hoc and impulsive approach to shopping. Highly influenced by what they see on TV radar shoppers are, perhaps by virtue of their lack of planning, the highest spenders, expecting to spend £457 each on gift.

ReTrads

This group prefers one on one interaction with shop assistants in-store, and tend to only shop online for convenience. They are also well prepared for Christmas as the group least likely to need to do ‘last-minute’ this year. Whilst displaying some traditionalist views and behaviour they are still very comfortable shopping online. ReTrads represent one in ten of all shoppers and will be spending around £309 each.

Cruisers

Cruisers enjoy the social element of hitting the stores and relish taking their time over decisions. They are twice as likely, compared to other groups, to do their research and buying all in-store and are also more likely to be found at multi-store out of town retail parks this Christmas. On average,

Cruisers will be spending £371 each this Christmas.

Advos

Almost one in five of all shoppers, Advos strike the most equal balance between online and offline and become very loyal to their preferred retailers. They are the biggest advocates of click and collect – some 16% tend to shop in this way.  Advos will be spending more than average this Christmas, with total gift buying forecast at £404 each on average.

Peacocks

Accounting for one in forty shoppers, Peacocks pride themselves in shopping with brands that

treat them well. They have a tendency to tell as many people as possible about their purchases and experiences. Almost nine out of ten Peacocks will be hitting the high-street this Christmas –

spending £308 each on average.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

###

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Milton Keynes, UK, 2014-10-24— /EPR Retail News/ — Last night saw crowds gather to watch platinum-selling UK singer-songwriter Katy B give an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page.

Fresh from her MOBO nominations, Katy B performed a range of tracks including Perfect Stranger, 5am, Katy On A Mission and Lights On.

The event was part of Argos’ ground-breaking new campaign ‘GET SET GO ARGOS’ which brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online.

With music playing a key part in Argos’ energetic new campaign, the event aimed to bring music, technology and live social media interactivity together in the dynamic 21st century setting of one of Argos’ digital stores.

Katy B said: “It was too much fun performing last night at the Argos Digital Store! Shout out to the amazing audience and everyone who streamed at home, it’s the first time I’ve ever performed a live gig through YouTube!”

Katy B was joined by up and coming music talent, George Barnett, a regular on online youth broadcast platform SB.TV, with over 50+ million YouTube views. George treated guests and online viewers to a set highlighting his multi-instrumental talent, performing his latest tracks3 Statues, Reflection and Animal Keeper.

The live music spectacle was followed by a UK first, as the digital store audience and online viewers watched and took part in a Google+ Hangout streamed live for the first time through YouTube. The Hangout invited guests and viewers to share their thoughts on emerging British talent and new technologies on the music scene. It was hosted by a panel of music industry experts including, Luke O’Connor – SB.TV Label Manager, Drew Lam – label relations at Spotify and George Barnett.

Stephen Vowles, Marketing Director at Argos, said; “We are really excited about our transformation and we want all customers, new and existing, to realise how much Argos is changing.  To mark this, we wanted to celebrate with a big bang moment, bringing music from headline artist Katy B, together with an opportunity for our customers to interact live through social media, all against the backdrop of one of our technology-led digital stores.”

Argos’ digital concept stores are one of its biggest ever developments – it now has 48 stores across the UK which offer Fast Track 60 second collection for online orders, and tables of iPads for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.

In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

###

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

UK singer-songwriter Katy B performed at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch ‘GET SET GO ARGOS’

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Milton Keynes, UK, 2014-10-13— /EPR Retail News/ — Argos will tomorrow launch a multi-million pound advertising campaign to signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history.

The ground-breaking campaign, developed by the agency CHI&Partners, is encapsulated by the words ‘GET SET GO ARGOS’.  It brings to life the retailer’s ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want.

With just 72 shopping days left until Christmas, the campaign will also highlight the wide range of brands shoppers might not expect to find at Argos, such as Beats, Dyson, Dualit and Habitat.

The first advertisement will air on the evening of Tuesday 14October during ITV1’sLong Lost Family, Channel 4’sObsessive Compulsive Cleanersand Channel 5’sCrimes That Shook Britain, and will burst into life with the trackHow You Like Me Nowby The Heavy, the British indie rock band from Bath. Additional high profile spots include ITV1’sDownton AbbeyandX Factorand Channel 4’sHomeland.  This will be followed by further ads in the run-up to Christmas that reflect the many new initiatives customers are set to experience in-store.

Stephen Vowles, Marketing Director at Argos, said: “When we said we would transform Argos two years ago – we meant it. The new campaign will be the biggest signal so far of how we are changing for our customers, and of our digital leadership strategy. We want all customers, new and existing, to realise how much Argos is changing and start to think and feel differently about us.”

The TV advertisement is part of Argos’ biggest ever multi-channel execution spanning out-of-home, digital, social media, print, radio, in-store and vehicles.

For the first time ever, Argos will run brand adverts in cinemas and on national billboards to reach wider customer groups. The new brand identity will extend to: Argos’ websites and apps; stores, with updated point-of-sale, redesigned carrier bags and new uniforms; and fresh signage for delivery lorries.

Argos staff themselves contributed to the design of the new uniforms after a survey of 1,000 colleagues in its stores found they wanted a sporty, young and modern look. The new uniforms will initially be rolled out to 100 stores.

Primarily a black polo shirt with a white logo, supported by red and grey secondary colours, the new outfit has specially-designed features that make it fit for a digital retail world. These include loops on the side of the shirt and a battery pack holder on trousers to accommodate the headsets team members wear to pick and put away products in the stock room.

Delivery drivers will also wear the new uniform and, depending on the weather, will have the choice of wearing shorts, stretch jackets, baseball caps or beanie hats – ensuring they’re comfortable in all conditions.

The new carrier bags have been completely redesigned and will showcase colour explosions in line with the brand’s new look.

A key way that Argos is changing is through the roll out of its digital concept stores – it now has 40 stores in the UK which offer Fast Track 60 second collection for online orders, and tables of iPads tablets for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.

Customers can get a sneak preview of the TV advertisement on the Argos Facebook page a few hours before it first airs.

Stephen Vowles said: “The new campaign will punch home, boldly and dramatically, messages about our great products and services. It will reinforce our business transformation programme already underway, and tell the nation about the fantastic new Argos we are creating.”

In October 2012, Argos announced a five-year transformation plan to reinvent itself as a digital retail leader: to transform Argos from a catalogue-led business to a digitally-led business.

-ENDS-

Notes to Editors:

For more information, please contact Rollo Head or James Thompson at Finsbury on: +44 (0)207 251 3801

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

###

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader

Argos to launch multi-million pound advertising campaign to signal its shift to become digital retail leader