Yum China and Taco Bell announce the opening of two new Taco Bell restaurants in Shanghai, China

Yum China opens a new Taco Bell restaurant in Wu Jiao Chang, Shanghai in Dec 2017

Debuts exclusive dinner menu and table service Unique East meets West design integrates restaurants in local communities

Shanghai, China, 2018-Jan-03 — /EPR Retail News/ — Yum China Holdings, Inc. (“Yum China”) (NYSE: YUMC), and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, today announced the opening of two new restaurants in Shanghai, China. Following the successful opening of the first Taco Bell restaurant in China earlier this year in Shanghai’s Lujiazui area, Yum China has opened a new Taco Bell restaurant in a premium shopping mall in Wu Jiao Chang, close to some of Shanghai’s top universities, and expects to open a restaurant in Feng Sheng Li, a popular shopping precinct before the end of 2017.

“The response to our first Taco Bell store in Shanghai has been fantastic, and we are very excited to introduce two more unique restaurants to the city,” said Micky Pant, Chief Executive Officer of Yum China. “The new restaurants integrate Taco Bell’s signature brand and spirit into the local community, and bring both classic menu items and original recipes to cater to Chinese customers. We are excited to welcome more customers to experience Taco Bell in Shanghai and look forward to bringing this vibrant, global brand to other parts of China in 2018.”

In keeping with the “Live Mas” spirit of exploration and innovation, the Taco Bell restaurants will introduce a new dinner menu, exclusive to China, as well as a range of freshly grilled menu items to entice curious diners. Taco Bell’s chefs spent countless hours to come up with their new craveable lineup, including the Ribeye Steak & Mushroom Taco, Taco Salad Bowl (available with either Ribeye Steak or Grilled Chicken), Beef Kebab Nachos, and XL-Wing Nachos. To complement the freshly prepared dishes, the Wu Jiao Chang and Feng Sheng Li restaurants will unveil an array of alcoholic beverages, including the all new “Shanghai Cosmopolitan”, a refreshing and beautifully crafted cocktail inspired by mixologists.

The two new Taco Bell restaurants in Shanghai will also introduce a new service model, with orders delivered directly to designated tables, which will enable customers to relax and enjoy the company of their friends and fellow students without having to get back up to pick up their food.

“Bringing the Taco Bell experience to more customers globally in locally relevant ways is key to our continued growth,” said Brian Niccol, Chief Executive Officer of Taco Bell Corp. “These new restaurants have truly blended the Taco Bell brand within their communities through locally designed restaurants and customized food and service options. We are delighted to see the reception to Taco Bell in China and look forward to bringing the ‘Live Mas’ spirit to more consumers across the country.”

Taco Bell Wu Jiao Chang – A Creative Platform 

Taco Bell’s new restaurant in Wu Jiao Chang has its own distinct and vibrant DNA in terms of both architecture and design. Located in a prime shopping mall close to a number of Shanghai’s top universities, this newly upgraded commercial destination will serve to please the appetites of people living in the community as well as the thousands of students close by.

Inspired by the energetic and youthful vibe in this area, Taco Bell’s locally based design team has sought to combine its California roots with Chinese style and culture. The restaurant will feature one-of-a-kind artwork that encompasses the spirit of “Live Mas” by combining old with new, unique shapes, and vibrant colors.

Communal tables encourage students and urban professionals to congregate, study, socialize, and of course eat. Taco Bell has also gone one step further to offer a platform to inspire customers and their passion for the arts, music and other interests. Customers will be invited to display their artwork, poetry, designs, and other creative expressions on “Live Mas” walls, allowing them to express their individuality to other restaurant visitors. The restaurant will also provide a creative outlet for the community by hosting events to showcase talents.

Taco Bell Feng Sheng Li – East Meets West Fusion

Located in a historic residential area close to a popular Shanghai shopping precinct, the Feng Sheng Li restaurant is designed in the architectural style known as “Shikumen”, or literally “stone gate” buildings. A striking example of East meets West fusion, the Shanghai-style townhouse incorporates elements of Taco Bell’s signature look and feel while integrating with the local environment. Art featured in the restaurant combines images that represent both California and Shanghai – including the Shanghai Oriental Pearl Tower and Shanghai’s art deco buildings sitting comfortably among California palm trees and skateboards.

The neighboring alleyway, historically a place for residents to congregate, features customized street art that serves as a backdrop to the outdoor dining area. The alley space is also separated into clusters to cater to different group sizes and dining habits, and a canopy ensures that customers can enjoy Taco Bell rain or shine.

Currently, Taco Bell has more than 7,000 restaurants in the world with almost 400 in 26 countries outside of the United States. Taco Bell’s restaurants in China are part of the brand’s global growth strategy of reaching 1,000 restaurants internationally by 2022.

Photos of the new Taco Bell restaurants in Shanghai can be downloaded at the following link:http://www.yumchina.com/uploadfile/NewTacoBellRestaurants.rar

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “expect,” “expectation,” “believe,” “anticipate,” “may,” “could,” “intend,” “belief,” “plan,” “estimate,” “target,” “predict,” “likely,” “will,” “should,” “forecast,” “outlook”, “look forward to” or similar terminology. These statements are based on current estimates and assumptions made by us in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we believe are appropriate and reasonable under the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Forward-looking statements are not guarantees of performance and are inherently subject to known and unknown risks and uncertainties that are difficult to predict and could cause our actual results to differ materially from those indicated by those statements. We cannot assure you that any of our expectations, estimates or assumptions will be achieved. The forward-looking statements included in this press release are only made as of the date of this press release, and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. You should consult our filings with the Securities and Exchange Commission (including the information set forth under the captions “Risk Factors” and “Forward-Looking Statements” in our Annual Report on Form 10-K) for additional detail about factors that could affect our financial and other results.

About Yum China Holdings, Inc.  

Yum China Holdings, Inc. is a licensee of Yum! Brands in mainland China. It has exclusive rights in mainland China to KFC, China’s leading quick-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, which opened its first restaurant in China at the end of 2016. Yum China also owns the Little Sheep and East Dawning concepts outright. Yum China is well positioned for growth thanks to its strong competitive position, integration of its brands into Chinese popular culture and consumers’ daily lives, expanding geographic footprint in China and existing operational expertise. It has a strong capital position, no external debt and expects to continue growing its system sales and profit by adding new restaurants and through growing same-store sales. Yum China had more than 7,700 restaurants and more than 420,000 employees in over 1,100 cities at the end of August 2017. A new generation of younger consumers who are digitally sophisticated and brand driven are fueling growth in consumption in China. The ongoing growth of the middle class and urban population in China is expected to create the world’s largest market for restaurant brands, with Yum China poised to be the market leader.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarshipprogram. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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SOURCE: TACO BELL® CORPORATION

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Taco Bell expands its drive-thru free restaurants with the first Cantina in Southern California

Taco Bell expands its drive-thru free restaurants with the first Cantina in Southern California

Opening Highlighted by exclusive Taco Bell Beer, walk-up window, local mural and ocean view

IRVINE, Calif., 2017-Dec-18 — /EPR Retail News/ — Taco Bell’s expansion with drive-thru free restaurants is continuing its spread across the US with the first Cantina to open in Southern California. Newport Beach joins Wabash and Cincinnati as Cantina openings in the past month alone – bringing the total to 11. Additional city locations in Manhattan, Brooklyn, Chicago, Boulder, and Madison will be coming soon, adding to the continued urban development growth of 300 drive-thru free locations opening over the next 5 years.

The Newport Beach Cantina, which opens to the public Friday, December 15, will feature an exclusive Taco Bell beer, Twisted Freezes, open kitchen, local artist murals and a walk-up order window — all in the heart of the Newport Beach Peninsula. Initial hours of operation will be 7am to 2am.

In celebration of Southern California’s first Cantina, Taco Bell and Huntington Beach local Four Son’s Brewing have partnered to unveil an exclusive beer made specifically to complement the Taco Bell menu, a brand first. Together, Four Sons’ brewmasters and Taco Bell’s culinary chefs have joined forces to create Beach Bell, a Mexican-style Amber Lager made with a unique flavor profile to enhance and compliment Taco Bell’s food and flavors. The light, crisp, and refreshing beer has a smooth and robust taste with a clean finish that makes it the perfect beverage to pair with a Taco Bell meal. Beach Bell Amber Lager will only be available for a limited time at the Newport Beach Cantina.

This collaboration comes as Taco Bell continues to push into new urban locations across the country. Recently, Taco Bell announced continued expansion with a planned 300 drive-thru free locations opening over the next five years – many of which will serve alcohol. Taco Bell Cantinas feature a smaller footprint leveraging urban or in-line development, localized design and artwork as well as alcohol offerings, including beer.

For information about Four Sons Brewing, visit www.foursonsbrewing.com

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarshipprogram. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

Taco Bell announces the return of Naked Chicken to its menus nationwide

New Crispy Chicken Quesadilla headlines the return of Naked Chicken Chips and tests of the Bacon Ranch Naked Chicken Chalupa and Chicken & Biscuits

IRVINE, Calif., 2017-Oct-11 — /EPR Retail News/ — The people demanded it, so Naked Chicken is back at Taco Bell and its future is bright. Starting today (October 5, 2017), Naked Chicken makes its mouth-watering return to Taco Bell menus nationwide with the new Crispy Chicken Quesadilla and reprise of Naked Chicken Chips for a limited time. The Naked Chicken innovation doesn’t stop there, Naked Chicken fans in select areas will also get to test the new Bacon Ranch Naked Chicken Chalupa and Chicken & Biscuits.

Two of Taco Bell’s beloved menu items, the quesadilla and the Naked Chicken Chips, form a glorious union in the new Crispy Chicken Quesadilla, available nationwide. Classic quesadilla ingredients including a three-cheese blend and creamy jalapeno sauce are kicked up a notch with the addition of crispy Naked Chicken Chips made of marinated, all-white-meat chicken seasoned with bold Mexican spices. Fans across America can enjoy the Crispy Chicken Quesadilla for $3.49 individually or in a $5 Box with a Doritos Locos Taco, a Crunchy Taco and a medium drink.

Those who crave the Naked Chicken Chips à la carte as a crispy snack or side can buy a six-piece order of Chips served with Nacho Cheese sauce for just $1.99. Whether fans prefer the Chips surrounded by cheesy goodness inside the quesadilla or on their own, Naked Chicken Chips are back in a big way on Taco Bell menus nationwide.

To further up the ante, Taco Bell is adding even more flavor to the infamous Naked Chicken Chalupa with the new Bacon Ranch Naked Chicken Chalupa being tested in Knoxville, Tennessee. Featuring bacon, spicy ranch, lettuce, cheddar cheese and tomatoes, loaded between the crispy chicken shell fans know and love, the Bacon Ranch Naked Chicken Chalupa is available for $3.49 à la carte and in a $5 Box for a limited time.

Last, but definitely not least, Taco Bell is bringing Naked Chicken to the most important meal of the day, breakfast. The new Chicken & Biscuits include fluffy biscuit triangles paired with Naked Chicken Chips and the choice of sweet and spicy Jalapeno Honey or Nacho Cheese dipping sauce. This delectable breakfast duo is available for $1.99 exclusively in Indianapolis, Indiana for a limited time.

Head to the nearest Taco Bell now through mid-November to make the most of the return of Naked Chicken, no matter which form you crave it in.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarshipprogram. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
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MEDIA RELATIONS:

Tel: 949-863-3915
e-mail at media@tacobell.com

Source: Taco Bell Corp.

Taco Bell kicks off countdown toward National Taco Day

Taco Bell kicks off countdown toward National Taco Day

Taco Bell celebrates the most wonderful time of the year with season-long activities, including a holiday dinner at the Taco Bell Test Kitchen via OpenTable

Irvine, Calif., 2017-Sep-25 — /EPR Retail News/ — For taco fans around the world, now is the most wonderful time of the year. This year Taco Bell is taking National Taco Day on October 4th and making it a season-long celebration of the holiday it truly is. Complete with its very own animated holiday special, an exclusive feast at the Taco Bell Test Kitchen and a National Taco Day Gift Set that anyone can give or receive, the season of tacos begins today.

“With calendars now awash in every manner of ‘hashtag holiday,’ we know that National Taco Day stands apart, and we want to help our fans embrace the true holiday spirit with an array of new traditions,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “At this time I want to personally wish our fans a hearty ‘Seasoned Beefings,’ and a very happy National Taco Day to all.”

Echoing the classic holiday animated specials that define holiday tradition, Taco Bell will ring in taco season with the premiere of “Glen and The Magic Taco” on September 25th as the countdown to National Taco Day continues. The loveable animated digital short will feature beloved characters, including Chef Glen, inspired by Taco Bell’s founder Glen Bell, and will tell the story of National Taco Day’s origin according to Taco Bell.

A holiday isn’t complete without a gathering with friends and family, which is why on National Taco Day Taco Bell will host fans for an exclusive dinner at the home of taco innovation – Taco Bell’s Test Kitchen. Fans will have the chance to score a seat via OpenTable for a dinner on October 4th in the top-secret test kitchen where revolutionary food creations like the Doritos Locos Tacos and Quesalupa were dreamed up. The dining experience will celebrate the iconic taco with a 5-course menu created and plated by Taco Bell’s top chefs and innovators.

For the taco lover who has everything, there is really only one gift sure to be on everyone’s list for National Taco Day. Taco Bell will be offering a National Taco Day Gift Set in participating restaurants on October 4th only, equipped with customers’ four classic Taco Bell tacos for five dollars: Nacho Cheese, Cool Ranch, and Fiery Doritos Locos Tacos and, of course, the iconic Crunchy Taco, all “gift wrapped” in a limited edition wrapper and specially boxed.

To join in on the countdown toward National Taco Day – and for more on reservations for Taco Bell’s Test Kitchen – fans are invited to tune into Taco Bell’s Facebook on September 25th and check out Ta.co/Day for additional ways to celebrate.

About OpenTable
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world’s leading provider of online restaurant reservations, seating more than 23 million diners per month via online reservations across more than 43,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated over 1.4 billion diners around the world via online reservations. OpenTable is headquartered in San Francisco and has bookable restaurants in more than 20 countries, including Australia, Canada, Germany, Ireland, Japan, Mexico, the Netherlands, United Kingdom and the United States.Restaurants are available for reservations in Dutch, English, French, German, Japanese, and Spanish languages.

OpenTable, OpenTable.com, OpenTable logos, and other service names are the trademarks of OpenTable, Inc. and/or its affiliates.

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

SOURCE: Taco Bell

Taco Bell unveils new breakfast offering – the Naked Egg Taco

Taco Bell unveils new breakfast offering – the Naked Egg Taco

 

Taco shell made of a fried egg, stuffed full of beloved morning flavors reinvents the breakfast taco experience

Irvine, Calif., 2017-Aug-16 — /EPR Retail News/ — No stranger to shell innovation, Taco Bell today (August 15, 2017) revealed its latest game-changing breakfast offering – the Naked Egg Taco. Created with a masterful shell made entirely of a fried egg, the Naked Egg Taco flips the breakfast classic inside out. The reimagined breakfast taco delivers a mouthful of crispy potatoes, bacon or sausage, and cheese tucked in a fried egg – available nationwide beginning August 31.

“The Naked Egg Taco strips down the traditional breakfast taco, allowing us to deliver a new flavor experience in every single bite,” said Liz Matthews, Chief Food Innovation Officer at Taco Bell Corp. “Shell innovation is at the core of where we experiment – and whether it’s crispy chicken, biscuits or waffles that wrap up menu item classics – we bring our fans craveable and unexpected food experiences that leave them wanting more.”

For the first time ever, fans in select cities will have a chance to reserve a table inside Taco Bell and taste its newest menu item leading up to the nationwide debut. Taco Bell is hosting fans across the country beginning August 17 with brunch-esque “Bell & Breakfast” events to give fans the chance to try the latest menu item innovation.

Events will kick-off in New York on Thursday, August 17, and will continue with experiences at Taco Bell restaurants in Laguna Beach, CA (August 25), Austin, TX (August 26) and Chicago (August 27).

Reservations are now available exclusively through OpenTable here and additional seatings will be released leading up to the menu items debut. Fans unable to score a seat are encouraged to follow along using the hashtag, #NakedEggTaco and keep an eye out for future experiences presented by Taco Bell.

The revamped take on a breakfast staple is available for a limited time a la carte for $1.99 or in a breakfast combo that includes a coffee or medium drink and 2 Cinnabon Delights© or a hash brown for $3.99. For the more modest, it is also available “dressed” in a Gordita Flatbread. If the buzzworthy test in Flint, Michigan earlier this year is any indication, this take on breakfast (naked or not) is anything but a snooze fest.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:
Public relations inquiries
949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

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Taco Bell to create 100,000 new U.S. jobs over the next five years

Company and franchisees expect to create 3,500 new positions this summer

Irvine, Calif., 2017-May-11 — /EPR Retail News/ — Taco Bell’s recent announcement to grow as a system to 8,000 U.S. locations by the end of 2022 means more than just bringing delicious tacos and burritos to new communities; this also will create about 100,000 new U.S. jobs over the next five years. That commitment kicks into full swing this month, with the company and its franchisees expecting to fill 3,500 newly created jobs this summer alone. In addition, as the company heads into its busiest season of the year, it will seek to fill 50,000 additional positions across the system by the end of the summer.

Connecting the right job with the right candidate is not always easy. Taco Bell is looking to make this process even better for current and potential employees through its newly launched partnership with Roadtrip Nation. Today also marks the debut of Taco Bell’s first ever 30 under 30 list. Together, this industry-first partnership and round-up of top talent highlights the career paths within Taco Bell, making it easier for current and future employees to match their job needs and goals with Taco Bell’s varied career opportunities.

“Last year we announced our commitment to hire 100,000 new team members in our system by 2022,” said Brian Niccol, Chief Executive Officer at Taco Bell. “We are now taking that commitment to the next level with recruiting and employment programs to help us and our franchisees invest in our employees, and their experience, in significant ways.”

Whether people are looking for their first job, a summer stint or one that can provide education and leadership development opportunities, Taco Bell is helping to remove obstacles to finding and landing the right job.

“Our system’s employees are central to creating exceptional experiences for the 46 million customers we serve each week,” said Frank Tucker, Chief People Officer at Taco Bell. “Taco Bell and our franchisees are committed to building workplaces where team members want to work and grow. That starts by showcasing the diverse pathways in the Taco Bell system and celebrating employees’ achievements, which we’re doing by shining a spotlight on some of Taco Bell’s most impressive young talent.”

The Taco Bell 30 under 30

Young people have always been the heart and soul of the Taco Bell brand. The inaugural Taco Bell 30 under 30 list highlights some of the brand’s incredible young talent, and aims to inspire and educate current and potential team members about the opportunities available to them at Taco Bell.

“Taco Bell team members are our biggest and most important brand ambassadors, and we are proud of and committed to maintaining the fact that 80 percent of our restaurant leadership roles are promoted from within.” said Tucker. “Each of our 30 under 30 list honorees is living más every day, truly embodying the brand’s culture and values, and deserves to be recognized.”

The individuals – who were nominated by Taco Bell leadership and franchisees – were chosen because they embrace the Taco Bell spirit, are passionate, innovative, creative and respected among peers. The honorees are leaders on their teams and within their restaurants and constantly look for opportunities to uplift and mentor other team members.

Check out all of Taco Bell’ 30 under 30 here

Roadtrip Nation Partnership

Beginning in late 2016, Taco Bell partnered with Roadtrip Nation to capture the stories and career paths of current employees and alumni of Taco Bell. Since then, Roadtrip Nation has been traveling the country capturing video of these incredible personal stories. One alumni interviewed was Fred Mossler, former Senior Vice President of Merchandising at Zappos and entrepreneur. Mossler’s first job was cleaning dishes at Taco Bell, where he worked his way up to supervisor.

“The skills-based compensation model utilized at Taco Bell is important to me to this day in terms of how I think about business and help build companies,” said Mossler. “Taco Bell was like the launching pad for the rest of my life.”

In the second phase of this partnership, these videos are being featured on Roadtrip Nation’s online platform, Share Your Road. Here, employees, current and prospective, can see real steps for getting to their goal position, whether that’s managing an entire Taco Bell restaurant, working in the award-winning marketing department at headquarters, or taking skills to another industry all together.

Current Taco Bell employees and alumni are invited to develop profiles and connect with others to share the story of how they got to where they are today. The platform aims to foster networks and communities and empower team members by hearing about the lessons learned and career paths of others. Participants will inspire fellow and future team members to follow their interests, skills and ambitions in their work at Taco Bell to help them reach their potential.

“We’re proud to partner with Taco Bell on this innovative approach to help current and prospective employees visualize paths to progression either within or beyond such a forward-thinking company,” said Mike Marriner, Cofounder of Roadtrip Nation.

Roadtrip Nation is one of the many programs the Taco Bell system offers as part of its Start with Us, Stay with Us platform that helps create opportunities for employees no matter how long they’ve been with, or plan to stay with, the company or our franchisees. Taco Bell provides leadership development programs such as theMARK, theSPARK and theQUEST as well as education support through its GED certification, Live Más Scholarship and college programs. Learn more here and here.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell launches fundraising campaign to help kids with scholarships and programs

Taco Bell launches fundraising campaign to help kids with scholarships and programs

 

Irvine, Calif., 2017-May-11 — /EPR Retail News/ — From Thursday, May 11th through Thursday, May 25th participating Taco Bell restaurants nationwide are inviting customers to donate $1 to the Taco Bell Foundation to help kids with scholarships and programs. All funds raised will help the next generation, like the three pictured above, achieve their career and educational aspirations.

Meet Jonathan, Devon and Pooja. They are the next generation of leaders. Youth on the cusp of adulthood searching for ways to live out their dreams. They are pure potential. Innovators, dreamers, and creators who could one day change the world. And with a program like the Live Más Scholarship behind them, they have someone who believes in them as much as they believe in themselves.

With your donation, you are helping fund the dreams of many more students like Jonathan, Devon and Pooja. So, Thank YOU. Thank you for believing in them and believing in what the Live Mas Scholarship can give them.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Yum! Brands, KFC, Pizza Hut and Taco Bell employees across U.S. to benefit from the company’s expanded parental time-off policy

Louisville, KY, 2017-Feb-28 — /EPR Retail News/ — Yum! Brands (NYSE: YUM) today (February 27, 2017) announced an expanded parental time-off policy as part of the Company’s ongoing commitment to its people-first culture and investment in its employees. The expanded parental time-off policy offers birth mothers 18 weeks of fully paid time away from work, including six weeks of “baby bonding” time. In addition, the policy offers six weeks of fully paid “baby bonding” time away from work to fathers, partners, adoptive and foster parents.

Yum! Brands, KFC, Pizza Hut and Taco Bell employees at its U.S. headquarters in Louisville, Plano, Texas, and Irvine, Calif., as well as other above restaurant leaders across the country who are employed by the company can take advantage of the policy effective immediately.“As we transform Yum! Brands into a more growth-focused brand builder and global franchisor, investing in our unrivaled culture while engaging and attracting talent is a top priority,” said Tracy Skeans, Chief Transformation and People Officer, Yum! Brands. “This expanded parental time off and baby bonding benefit builds on our strong legacy of investing in our people and culture to fuel great results and continuously providing meaningful ways to help our employees be and contribute their best at work and at home.”

In addition to the expanded parental time-off policy, Yum! Brands recently started offering increased flexibility to corporate employees with year-round half-day Fridays and a minimum of four weeks paid vacation plus two additional bonus weeks in an employee’s 10th, 20th or 30th year of service. The Company also offers a range of other benefits to support working parents and families including 24/7, 365-day access to a doctor through Teladoc, financial support for adoption services and infertility treatments, autism support services, daycare facilities and a host of wellness programs.

About Yum! Brands, Inc.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 43,500 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Worldwide, the Yum! Brands system opens over six new restaurants per day on average, making it a leader in international retail development.

RELEASE NOTICE

The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.

Contact:  502-874-8200

Source: Yum! Brands, Inc.

Taco Bell adds Wedding Package to the menu at its Cantina Flagship in Las Vegas

Adds Wedding Ceremonies to the Menu and Hosts Contest for First Wedding at Taco Bell Cantina Flagship in Las Vegas

Irvine, Calif., 2017-Feb-16 — /EPR Retail News/ — Wedding bells are ringing Taco Bell-style today, as the company announced it is celebrating love by giving fans the opportunity to get married at its Las Vegas Cantina flagship restaurant. Cookie-cutter weddings are a thing of the past for millennials, who are putting new, personal spins on old traditions. For couples who love Taco Bell, and each other, tieing the knot at Taco Bell is a unique way to spend their big day.

“I love that we are taking Taco Bell all the way to wedding bells,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “From sauce packet proposals to couples catering their wedding parties and afterparties with Taco Bell, we have known for years that some of our most creative fans have been incorporating Taco Bell into this momentous occasion. Now, through our new flagship restaurant on the Las Vegas Strip, couples can come right in and order a wedding off of our menu. In a town known for pulling out all of the stops, we think this will be the most craveable matrimonial experience to ever hit Vegas.”

Beginning in summer 2017, visitors to Taco Bell’s Las Vegas Cantina flagship can tie the knot Taco Bell-style with a ceremony in the restaurant’s wedding chapel. While Taco Bell has always been a place for couples to share great memories, now they will create the best memory of all as they cement their relationship, and their love for Taco Bell. For now and forever.

Couples will be able to order the Wedding Package off the menu, which includes a Taco Bell garter, bow tie, Sauce Packet wedding bouquet, “Just Married” t-shirts, Taco Bell champagne flutes and a Cinnabon Delights Wedding Cake. And because it’s a Taco Bell Wedding, couples will get to enjoy a Taco 12 Pack for their first meal as newlyweds. The package will ring in at $600 and will include a full ceremony and officiant. Wedding coordination and officiant services are planned to be provided through a partnership between Taco Bell and Flora Pop, which specializes in unique pop-up weddings and elopements.

Before weddings open to the public in summer 2017, Taco Bell is inviting couples nationwide to enter Taco Bell’s Love and Tacos Contest and Happily Ever Crashers Sweepstakes to win an all-expense paid trip to Las Vegas to be the first couple to get married at the Las Vegas Cantina flagship restaurant. The lucky winning couple will receive travel and accommodations at Planet Hollywood, courtesy of Caesar’s, and the wedding of their dreams at Taco Bell’s flagship in the wedding capital of the world.

Taco Bell’s Love and Tacos Contest and Happily Ever Crashers Sweepstakes opens on February 14 and closes on February 26. Couples can enter to win by sharing a photo or 30-second video of themselves and sharing their Taco Bell love story on Twitter or Instagram using the hashtag #LoveAndTacosContest. Once the contest is closed to entries, voting will begin for America’s favorite couple, and the lucky winners will be announced on March 16. In a uniquely-Taco Bell twist, fans that vote for their favorite couple will be entered to win the chance to be a guest at the winning couple’s wedding. Flights and spending money will be provided for the winner and a plus one.

For details on how to enter Taco Bell’s wedding contest visit tacobell.com/loveandtacos, and for more information on how to get married at Taco Bell visit tacobell.com/feed/how-to-get-married.

As the saying goes, “first comes love, then comes marriage.” Whether your first love was a Cheesy Gordita Crunch or your life partner, for fans who want to take their relationship to the next level a Taco Bell wedding in Las Vegas is now a legitimate option to “taco ‘bout.”

Taco Bell® Love and Tacos Contest and Happily Ever Crashers Sweepstakes Official Rules NO PURCHASE NECESSARY TO ENTER, WIN, OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING.

OPEN ONLY TO ELIGIBLE LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE AT LEAST 21 YEARS OLD AT THE TIME OF ENTRY.

VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

The Taco Bell® Love and Tacos Contest and Happily Ever Crashers Sweepstakes (“Promotion”) is sponsored by Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618 (“Sponsor”) and is administered by Prize Logic, LLC, 25200 Telegraph Road, Suite 405, Southfield, MI 48033(“Administrator”).

1. PROMOTION PERIOD: The Promotion consists of a contest (“Contest’) and a sweepstakes (“Sweepstakes’). The Promotion consists of three (3) phases as set forth in the chart below (“Promotion Phase”), which may/may not apply to the Contest/Sweepstakes as indicated:

Promotion Phase: Contest Submission Phase
Start Date and Time: February 14, 2017 at 12:00:00 a.m. ET
Contest Judging Phase: February 26, 2017
Promotion Phase: Sweepstakes Period/Contest Voting Phase
Start Date and Time: March 1, 2017 at 12:00:00 a.m. ET
Contest Judging Phase: March 5, 2017
Promotion Phase: Contest Judging Phase
Start Date and Time: March 6, 2017 at 12:00:00 p.m. ET
Contest Judging Phase: March 7, 2017

 

The Administrator’s computer is the official clock of the Promotion. Entrants may only receive entry into the Sweepstakes during the Sweepstakes Period and can only enter the Contest during the Contest Submission Phase.

2. ELIGIBILITY: The Promotion is offered only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years of age at the time of entry.

Employees of Sponsor, Administrator, Deutsch LA, Inc., Sponsor’s promotional partners, and any of their respective parent, subsidiary and affiliate companies, franchisees, and advertising and promotion agencies as well as the immediate family (spouse, parents, siblings and children and their respective spouses, regardless of where they reside) and household members of each such employee, whether or not related, are not eligible for Contest or Sweepstakes. The Promotion is subject to all applicable federal, state and local laws and regulations and is void where prohibited.

3. HOW TO ENTER THE CONTEST: During the Submission Phase, there are two (2) ways to enter the Contest.

A. Twitter: An entrant may log in to his/her Twitter account, follow @tacobell (if he/she does not already), and post a Tweet that includes a photo or :30 second video showing what is Taco Bell’s role in his./her love story. The Tweet must include either (i) both the hashtags “#loveandtacos” and “#Contest” or (ii) the hashtag “#loveandtacoscontest.” Following a valid Tweet that complies with all of these Official Rules, an entrant will receive one (1) entry into the Contest. NOTE: An entrant must follow @tacobell and have a non-private Twitter account to enter the Contest via Twitter and maintain such non-private account for at least thirty (30) days after the Promotion Period ends to be eligible to win/claim a prize for notification purposes. Due to the way Twitter operates its service, Sponsor may not receive twitter entries from Twitter users with “protected” Tweets (i.e., a entrant has set his/her account so that only people the entrant has approved can view his/her updates). An entrant may create a Twitter account at no cost at https://twitter.com. Creation of Twitter account requires entrant to agree to Twitter’s Terms of Service and Privacy Policy, available at https://twitter.com/tos and https://twitter.com/privacy, respectively. This Promotion is in no way sponsored, endorsed or administered by, or associated with Twitter.

B. Instagram: An entrant may log in to his/her Instagram account, follow @tacobell (if he/she does not already), and post a photo or video showing what is Taco Bell’s role in his./her love story. The post must include either (i) both the hashtags “#loveandtacos and “#Contest” or (ii) the hashtag “#loveandtacoscontest.” Following a valid Instagram post that complies with all of these Official Rules, an entrant will receive one (1) entry into the Contest. An entrant must follow @tacobell and have a non-private Instagram account to enter the Contest via Instagram and maintain such non-private account for at least thirty (30) days after the Contest Period ends to be eligible to win/claim a prize for notification purposes. An entrant may create an Instagram account at no cost at https://instagram.com. Creation of an Instagram account requires entrant to agree to Instagram’s Terms of Use and Privacy Policy, available at https://help.instagram.com/478745558852511 and https://help.instagram.com/155833707900388, respectively. This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram.

If an entrant enters from his/her wireless phone, the entrant’s wireless service provider may charge the entrant. Entrants should consult their wireless-service providers regarding their pricing plans. Message and data rates may apply.

Contest Entry Limit: There is a limit of one entry/entry method /person/calendar day during the Contest Period. Each entry must be unique. If more than one (1) entry per entry method is received from the same person during the same calendar day, only the first entry received may be considered valid and all other entries shall be void. Any entry submitted by entrant must be substantially different than any other submitted by that same entrant, as sole determined by Sponsor.

Entry Requirements: All entries must comply with the following restrictions:
• Must be in English, except for commonly understood foreign words;
• Must comply with any terms of service and privacy policy set forth by the social media platform used to submit the entry;
• Videos must not be longer than :30 seconds;
• Must not include any identifiable person(s) other than the entrant and significant other;
• Must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights or that constitutes copyright infringement;
• Must be the original work of entrant;
• Must not disparage Sponsor or its products or services, Administrator, or any other person or party;
• Must not feature trademarks, logos or trade dress owned by any third party or advertise or promote any brand or product of any kind other than Sponsor’s brand;
• Must not promote any cause other than the Contest theme;
• Must not include personally identifiable information (such as the entrant’s address, license plate number or credit card);
• Must not contain material that is inappropriate, indecent, lewd, pornographic, obscene, hateful, tortious, defamatory, slanderous or libelous (as determined by Sponsor, at Sponsor’s sole discretion);
• Must not contain, facilitate, reference or use material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, ethnicity, religion, nationality, disability, sexual orientation, political orientation, citizenship, ancestry, marital status or age (as determined by Sponsor at Sponsor’s sole discretion);
• Must not contain any viruses, spyware, malware or other malicious components that are designed to harm the functionality of a computer in any way; and
• Must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where entry is created.

NOTE: If any entry fails to comply with any of these Entry Requirements or any other provisions of these Official Rules, Sponsor and Administrator reserve the right to disqualify the entrant and void all associated entries.

By submitting an entry, an entrant agrees that his/her entry is gratuitous and made without restriction, and will not place Sponsor under any obligation and that Sponsor is free to disclose or otherwise disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas (including without limitation, to create, distribute, sell or otherwise use costumes that are similar or identical to the costume ideas contained in the entry) without any compensation whatsoever to the entrant. Entrant acknowledges that, by acceptance of his/her entry, Sponsor does not waive any rights to use similar or related ideas whether or not such idea was previously known to Sponsor, or developed by its employees, or obtained from sources other than the entrant. Entrant further agrees that Sponsor shall not have any liability to entrant for any direct, indirect, contributory, vicarious, secondary or other infringement or protection of any copyright in or to the entry. Released Parties are not responsible for any unauthorized use of entry by third parties. Entrant agrees that Sponsor may post the entry on any websites associated with the Contest, including Sponsor’s social media channels.

Grant of Rights: Submitting an entry constitutes entrant’s consent to give Sponsor and its designees, licensees, successors and assigns (collectively, “Licensed Parties”) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the entry in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes, and that Sponsor may use entrant’s name, user name(s), biographical information, and/or likenesses (including, without limitation, profile photo(s)) in connection with the uses described herein. If requested, entrant will sign any documentation that may be required for Licensed Parties to make use of the nonexclusive rights entrant is granting to use the entry. This license expressly includes a right (but not the obligation) for Sponsor to modify entries to remove any third party intellectual property or to remove entries in their entirety.

4. HOW TO ENTER THE SWEEPSTAKES (AND CONTEST VOTING PHASE/FINALIST DETAILS): During the Sweepstakes Period, a person who satisfies the eligibility requirements set forth in Section 2 may vote for his/her favorite entry to receive (1) entry into the Sweepstakes. The voter must visit the www.ta.co/loveandtacos (“Website”) and follow the onscreen instructions to register for the Promotion and vote. Eligible voters who want to enter the Sweepstakes must also check the box indicating they want to enter the Sweepstakes.

Each entry will appear on the website during the Contest Voting Phase. Notwithstanding the foregoing, the Contest Voting Phase shall be subject to modification by Sponsor as Sponsor may reasonably require. In the event of modification, Sponsor shall post notice of the modified Contest Voting Phase on the website. All eligible Contest entries will be randomly displayed and rotated in a gallery on the Website. Each voter may vote one (1) time per day during the Contest Voting Phase/Sweepstakes Period and those eligible will receive (1) Sweepstakes entry for each valid vote submitted.

The ten (10) entries that received the most valid votes during the Contest Voting Phase will be deemed finalists (each a “Finalist”) and those entries will move into the Judging Phase. Finalists are subject to verification. In the event of a tie the entry that received the most votes first, will be deemed a Finalist. Votes received from any person or e-mail address in excess of this limitation will be void. Votes generated by script, BOT, macro or other automated means are void and may result in disqualification of the entrants for whom the improper votes were received. Voting must be completed by the actual person casting the vote. A person may not vote on behalf of another person. Subsequent votes during one calendar day by a single voter or e-mail address will be disqualified. Votes intended to impact the integrity of the voting process as determined by Sponsor in Sponsor’s sole discretion are void. Payment or other consideration in exchange for votes is prohibited and all such votes will void and associated entrants, voters and/or Finalists may be disqualified. Vote counts are not official until verified by the Sponsor, in its reasonable discretion. Any attempt by the entrant and/or its respective family/friends to vote more than the number of times authorized herein, using multiple names and/or email addresses and/or any other fraudulent mechanism, as determined by the Sponsor in its sole discretion, shall give the Sponsor the right to disqualify the entrant in Sponsor’s reasonable discretion. If the Sponsor determines that that an entrant was involved in any way in the perpetration of any fraud, Sponsor may disqualify the entrants for whom the fraudulent votes were received.

5. CONTEST WINNER SELECTION: During the Contest Judging Phase, ten (10) Finalists entries will be judged by a panel of qualified judges selected by the Sponsor (“Judges”). The Judges will score the entries according to the following weighted criteria: (i) Creativity and Charisma: 40%; (ii) Love of the Brand: 30%; and (iii) Public Appeal: 30% (“Judging Criteria”). The Finalist who submits the one (1) entry that receives the highest score will be declared the potential Contest winner. The Contest winner is a potential winner pending verification of eligibility and compliance with the Official Rules. In the event of any ties, the entry with the highest score in criterion (i) Creativity and Charisma will prevail. In the event there are still any ties, the tied entries will be judged again and the entry with the highest overall score will prevail. If a potential winner is found to be ineligible or does not comply with these Official Rules, or otherwise does not accept his/her prize as awarded, he/she will be disqualified and the entry with the next highest judges score will be named a potential winner. Administrator’s, Judges’, and Sponsor’s decisions shall be final and binding in all matters pertaining to the judging and selection of the winners. Judging scores will not be revealed. Sponsor reserves the right to not award the Contest prize if, in its sole discretion, it does not receive a sufficient number of qualified and eligible entries. The Contest winner will be announced on or around March 16, 2017. For winner notification and verification details, see Section 8.

6. SWEEPSTAKES RANDOM DRAWING: On or about March 7, 2017, the Administrator will select one (1) potential Sweepstakes prize winner (“Sweepstakes Prize Winner”) in a random drawing from all eligible Sweepstakes entries received during the Sweepstakes Period. The Sweepstakes Prize Winner is deemed to be a potential Sweepstakes Prize Winner pending verification of his/her eligibility and compliance with these Official Rules as determined by Sponsor, at Sponsor’s sole discretion.

7. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”):

A. Contest Prize (1): The Contest prize is a trip for winner, his/her fiancé, and four (4) other adult guests to the Taco Bell Chapel in Las Vegas, Nevada for winner and his/her fiancé to get married (“Contest Prize”). Contest Prize includes round-trip coach class air transportation for five (5) guests from a major commercial airport near winner’s residence (as determined by Sponsor in its sole discretion) to Las Vegas, NV, three (3) nights’ hotel standard accommodations at Planet Hollywood (single room/double occupancy) for winner and his/her fiancé, three (3) nights’ hotel standard accommodations for winner’s other four (4) guests (hotel determined by Sponsor in its sole discretion (two rooms, double occupancy each) dinner at Gordon Ramsay Steak at Paris for winner and his/her fiancé (awarded as a credit to the restaurant), two (2) tickets to the Highroller at the LINQ, $100 in spa credits to Qua Bath & Spa for winner and his/her fiancé, a pool cabana at Planet Hollywood (food and beverage, tax and gratuity not included) for winner and his/her fiancé, a VIP table at Drai’s Night Club for six (6) people (does not include tax, service charge or gratuity) a wedding at the Taco Bell chapel inside the Taco Bell Las Vegas Cantina restaurant which will include an officiant, wedding décor, a wedding cake, a reception for winner, fiancé and guests with a catered dinner, and transportation to and from the hotel and chapel., a video/photographer package for wedding photos and wedding video, t-shirts (size determined by Sponsor in its sole discretion), champagne flutes, a garter, and a bow tie for winner and his/her fiancé, a check for $500 for spending money for winner, a check for $1,200 for the Contest winner to go toward taxes. The Contest winner’s guests must be twenty-one (21) years of age or older. If the winner elects to travel or partake in the Grand Prize without all five (5) guests, no compensation or substitution will be provided for the difference in prize value. Trip must be taken between April 2017 and June 2017 or Contest Prize will be forfeited. The ARV of the Contest Prize is $43,100.

B. Sweepstakes Prize (1) and Odds: The Sweepstakes prize is a trip for winner and one (1) adult guest to Las Vegas, Nevada (“Sweepstakes Prize”). Sweepstakes Prize includes round-trip coach class air transportation from a major commercial airport near winner’s residence (as determined by Sponsor in its sole discretion) to Las Vegas, NV for winner and one (1) guest, two (2) nights’ hotel standard accommodations (single room/double occupancy) (hotel determined by Sponsor in its sole discretion), attendance at the Contest winner’s wedding reception at the chapel inside the Taco Bell Las Vegas Cantina restaurant (date and time determined by Sponsor in its sole discretion; Sweepstakes winner will be contacted with details) a check for $500 for spending money for winner, a check for $1,200 for the Sweepstakes winner to go toward taxes. The Sweepstakes winner and guest must travel on the same dates as the Contest winner or the Sweepstakes Prize will be forfeited. Dates of travel will be determined by Sponsor and will be between April 2017 and June 2017 or Sweepstakes Prize will be forfeited. The ARV of the Sweepstakes Prize is $4,400. The odds of winning the Sweepstakes Prize depends on the number of eligible entries received during the Sweepstakes Period.

C. For All Prizes: Winners and guests must travel together on the same itinerary. The actual value of the trip may vary depending on point of departure and fluctuations in the cost of air transportation. Any difference between the estimated ARV and the actual value of the prize will not be awarded. If winner resides within a 100-mile radius of destination, ground transportation may be provided in lieu of air transportation, and no compensation will be provided for any difference in prize value. Travel dates are subject to availability; blackout dates and other restrictions may apply. Winners may be responsible for all additional taxes, fees and service charges. Reservations will be required for many of the experiences and will be booked based on availability. Winners and guests are responsible for having valid travel documents including government identification and/or passports. Winners are responsible for all travel costs and expenses associated with prize acceptance and use not included herein as being provided, including ground transportation, airline baggage fees, gratuities, meals, and any other incidental costs or expenses related to participation in this prize. Travel must be booked at least seven (7) days in advance. Guests of winners must sign and return a travel liability/publicity release before travel will be booked. Winners and his/her guests hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance for any part of the trip. Winners will be required to provide a major credit card upon hotel check-in, and all in-room charges will be charged to the credit card. Any damage to the room will be the responsibility of the winners. Only one (1) Contest Prize and one (1) Sweepstakes Prize will be available in the Promotion.

D. General: Limit one (1) Prize per person. Non-cash portion of prizes cannot be redeemed for cash. No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners are responsible for all federal, state and local taxes associated with acceptance and use of the prize. All prize details are at Sponsor’s sole discretion.

8. WINNER VERIFICATION: Potential winners are subject to verification of eligibility and compliance with these Official Rules. Sponsor or Administrator will notify the potential Contest winner by sending him/her a message on Instagram or Twitter with instructions on how to redeem the Contest Prize. Sponsor or Administrator will notify the potential Sweepstakes winner via email with instructions on how to redeem the Sweepstakes Prize. Each potential winner must respond to the initial winner notification within forty-eight (48) hours or he/she may be disqualified, at Sponsor’s sole discretion. Each potential winner will be required to sign and execute an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents”) within five (5) days of prize notification. If a potential winner fails or refuses to sign and return all Prize Claim Documents within five (5) days of prize notification, the potential winner may be disqualified and an alternate winner may be selected. Potential Contest Prize winner, Contest Prize winner’s fiancé, and Sweepstakes Prize winner may be subject to a background check before a prize is awarded. Sponsor reserves the right to disqualify the potential Contest Prize winner based on the results of such background check if Sponsor determines in its sole discretion that awarding the Prize to any such individual might reflect negatively on the Sponsor. Upon verification of eligibility and compliance with these Official Rules, the winners will be contacted by Sponsor or Administrator to arrange travel and fulfillment. If a potential winner is disqualified, found to be ineligible or not in compliance with these Official Rules, the respective prize may be forfeited, and in the Sponsor’s sole discretion, the forfeited prize may be awarded to an alternate winner, as determined by Sponsor in its sole discretion.

Administrator will attempt to notify each potential winner as set forth above, but Released Parties are not responsible for any undelivered Instagram, Twitter, e-mail, or other messages that are not received because of a winner’s privacy or spam filter settings which may divert any Promotion e-mail, including any winner notification e-mail, to a spam or junk folder.

THE WINNERS WILL BOTH BE ISSUED A FORM 1099 FOR TAX PURPOSES IN THE AMOUNT OF THE ACTUAL RETAIL VALUE OF THE PRIZE AND MUST SUBMIT HIS OR HER SOCIAL SECURITY NUMBER OR TAXPAYER ID NUMBER, AS REQUIRED BY LAW. ALL FEDERAL, STATE, AND LOCAL TAXES IMPOSED ON THE ACCEPTANCE OF A PRIZE ARE SOLELY THE RESPONSIBILITY OF THE WINNER.

9. LIMITATION OF LIABILITY: By participating in this Promotion, entrants agree (and agree to confirm in writing) that Sponsor, Administrator, Deutsch LA, Inc., Instagram, LLC, Twitter, Inc., and each of their respective parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (collectively, “Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, delayed, garbled, postage due or undeliverable tweets posts, messages, e-mails or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Promotion and/or accepting a Prize including any item redeemed therewith and/or any travel related thereto; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Released Parties are not responsible for any unanswered or undeliverable winner notifications.

By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion, including without limitation, in connection with any costume created, sold, distributed or otherwise used by the Released Parties regardless of whether such costumes is similar or identical to the costume contained in entrant’s entry; and (iii) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion -related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof (including any travel or activity related thereto)); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of the winner(s) for the Contest and/or Sweepstakes in a manner it deems fair and reasonable, including the selection of applicable winner from among eligible entries received for the Contest and/or Sweepstakes prior to such cancellation, termination, modification or suspension using the applicable winner selection procedure described above or as otherwise deemed fair and appropriate by Sponsor. In no event will more Prizes be awarded than are stated in these Official Rules. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded according to these Official Rules, the intended Prize will be awarded according to Sections 4, 5 and 6 above.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION, INCLUDING THE PRIZES, IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

10. DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF MICHIGAN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN OAKLAND COUNTY, MICHIGAN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN MICHIGAN. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN OAKLAND COUNTY, MICHIGAN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. CONTESTANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY CONTESTANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

11. PRIVACY POLICY: Any personally identifiable information collected during an entrant’s participation in this Promotion will be collected by Sponsor or its agent and used by Sponsor, its affiliates, agents, and marketers in accordance with Sponsor’s Privacy Policy as stated at https://www.tacobell.com/legal-notices/privacy-policy.

12. PUBLICITY RIGHTS: By participating in the Promotion and/or accepting a Prize, each entrant agrees (and agrees to confirm in writing, if requested) to allow the Sponsor and/or the Sponsor’s designee the perpetual right to use his/her name, user name(s), address (city and state), biographical information, photos (including, without limitation, profile photo(s)), picture, portrait, likeness, voice, and/or statements regarding the Promotion and/or Sponsor for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, including, but not limited to, live television, worldwide, on the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law.

13. GENERAL: Any attempted form of participation in this Promotion other than as described herein is void. Sponsor and Administrator reserve the right to disqualify any entrant found or suspected, in their sole and absolute discretion, to be tampering with the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of this Promotion and void all associated entries. Any attempted form of participation in this Promotion other than as in these Official Rules is void. If it is discovered that a person has registered or attempted to register more than once using multiple Instagram or Twitter accounts, multiple identities, IP addresses, use of proxy servers, or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any prize that he/she might have been entitled to receive. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. Entrants and/or the potential winners may be required to provide proof of identification and eligibility as required by Sponsor or Administrator. In the event of a dispute as to the identity of a winner in the Sweepstakes, the winning entry will be declared made by the authorized account holder of the e-mail address associated with the social media account used to enter and he/she must comply with these Official Rules. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If any provision of these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or the Prize documents will not affect the validity or enforceability of any other provision. No entrant shall have the right to modify or amend these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted become the property of Sponsor and will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and Promotion details contained in any promotional materials (including but not limited to point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

14. WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: The Taco Bell® Love and Tacos Contest and Happily Ever Crashers Sweepstakes – Winners List Request, PO Box 251328 West Bloomfield, MI 48325. Winners List requests must be received by May 16, 2017.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

Tel: 949-863-3915
e-mail: media@tacobell.com

Source:Taco Bell Corp.

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken

 

The shell is the chicken. The chicken is the shell.

Irvine, Calif., 2017-Jan-14 — /EPR Retail News/ — Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crispy chicken. The Naked Chicken Chalupa will bare all nationwide on January 26, clucking the trend of traditional fried chicken.

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”

The shell is made with four ounces of marinated, all-white-meat, antibiotic-free* chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch. The mouthwatering combination brings a fresh, crisp flavor with a kick of spice to the menu like never before.

The Naked Chicken Chalupa saw buzzworthy tests in select markets in both 2015 (Bakersfield, CA) and 2016 (Kansas City, MO), and will now make its full reveal nationwide. Crisped to perfection to deliver a solid crunch for just $2.99, it will also be featured in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink.

Fans are encouraged to follow along leading into the nationwide launch of the Naked Chicken Chalupa using the hashtag #NakedChickenChalupa. Further details, and some rebellious surprises, will be shared as January 26 approaches.

* Chicken raised without antibiotics important to human-medicine

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries
Tel: 949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

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Taco Bell announces its New Year’s commitments to its food, people and restaurants

ANNOUNCES PLANS TO REMOVE XL CUPS, EXTEND ITS CAGE-FREE EGG COMMITMENT, REDUCE SODIUM, EXPAND THE LIVE MÁS SCHOLARSHIP AND MAKE MORE SUSTAINABLE CHOICES

Irvine, Calif., 2017-Jan-03 — /EPR Retail News/ — In the spirit of New Year’s, millions of resolutions will be made. Instead of setting unrealistic resolutions that start out with the best of intentions and fizzle out by February, Taco Bell is making New Year’s commitments to its food, people and restaurants – and will keep them long past February.

Taco Bell is welcoming the next 365 days with commitments that reflect more of what its fans want, less of what they don’t and build on its momentum of being a modern brand that’s current, creative and has a cause.

See what New Year’s commitments Taco Bell will be sticking to in 2017. And, as a bonus, they may just help you stick to yours.
• Getting rid of things that customers told us don’t make sense anymore:

o Taco Bell is saying goodbye to its XL soda cups in 2017.
o By early 2017, the brand will remove all antibiotics important to human medicine from its chicken across U.S. restaurants.
o Where possible, Taco Bell is removing preservatives and other additives from its food by 2018 across its U.S. restaurants.

• Giving fans more of what they want:
o Taco Bell reached its goal to serve only 100% cage-free whole eggs on its breakfast menu. Now, the brand is expanding its commitment to serve 100% cage-free egg ingredients across the core menu. That means the eggs used to create its avocado ranch sauce, creamy jalapeno sauce, habanero sauce and creamy chipotle sauce will be made with cage-free egg ingredients come January 1, 2018.

• Cutting back on the salt:
o Taco Bell reduced sodium by 15% on average across its menu since 2008, but isn’t stopping there. By 2025, Taco Bell will grow that number by an additional 10%, for a 25% reduction across its menu, while still delivering the same bold flavors fans love.

• Giving employees and customers the opportunities they need to turn their dreams into goals:
o The Live Más Scholarship will be bigger, better and bolder in 2017 with the help of the 2016 recipients and $1.3 million to support the next wave of creators, innovators and dreamers.
o Taco Bell is also committing to creating 100,000 U.S. jobs by 2022, and continuing to support all its team members with education and training programs, whether they start with the company, or stay with Taco Bell.
o Because youth are the heart and soul of the brand, Taco Bell is committing to hire 1.5 million young adults over the next 10 years.

• Being good neighbors in all its communities:
o In 2017, through its new restaurant concepts, Taco Bell will better reflect the local communities by reducing energy consumption and featuring more reclaimed materials and sustainable landscape features. The company will also update its packaging to celebrate its craveable food, while remaining environmentally conscious. Up next: The Fiesta Taco Salad is moving from plastic to a paper box.

But, some things are best left untouched. Taco Bell doesn’t think choosing food you feel good about should come at the cost of breaking the bank – so fans can expect the $1 All Day Menu and $5 Box to continue. And, because moderation is key – and more realistic – those uniquely Taco Bell, craveable, cheesy, often-indulgent items are here to stay.

With these 2017 commitments come another year full of open and honest communication with customers and fans. Taco Bell has made it policies and positions available on Ta.co for full transparency on where the brand stands on various topics. And this year, for the first time, Taco Bell is developing a Purpose Report to give you a closer look at the causes that matter to the brand.

If reflecting on the previous year before ringing in the new is your thing – check out ta.co here for a look at what Taco Bell brought you in 2016.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries:
Tel: 949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell introduces new $1 Double Stacked Tacos

Packed with flavor, Taco Bell’s $1 Double Stacked Tacos arrive just in time for the holidays

Irvine, Calif., 2016-Dec-23 — /EPR Retail News/ — Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22. With both a hard shell and a soft tortilla, and available in three flavors – Cool Habanero, Spicy Sweet and Nacho Crunch – this taco will inspire serious order envy.

Taco Bell is on a mission to elevate the consumer experience, and the $1 Double Stacked Tacos not only elevate fan’s cravings, but do so at a price point that’s becoming harder to find in the industry. Just in time for the holidays when wallets may be hurting and spirits may need lifting, the new $1 Double Stacked Tacos continue to give fans the craveable items Taco Bell is known for, at an undeniable price point.

Along with the $1 Double Stacked Tacos, Taco Bell is introducing two new sauces, Habanero for the Cool Habanero taco and both Cool Habanero and Sweet Chili for the Spicy Sweet taco. These sauces further showcase the brand’s continued product innovation and bring the flavor of the tacos to a new level, punching up the heat with bold, spicy ingredients.

• Habanero Sauce for the Cool Habanero Taco provides heat from the flavors of habanero pepper, guajillo peppers, garlic, ancho chili pepper and paprika, paired with tangy notes from lime and vinegar

• Sweet Chili Sauce for the Spicy Sweet Taco is sweet with heat to complement our seasoned beef, made with a blend of chilies, red bell peppers, garlic and spice

Fans can grab the $1 Double Stacked Tacos in participating restaurants for a limited time, and at this price point, why not try all three flavors?

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell announces plans for additional 45 restaurants across Spain by 2020

IRVINE, Calif., 2016-Dec-15 — /EPR Retail News/ —Taco Bell continues to accelerate its international growth by expanding further into the Spanish market.

Today (December 13, 2016), Taco Bell – the world’s largest Mexican-inspired restaurant chain – announced that the brand, in collaboration with its franchisee, Casual Brands Group of Madrid, will begin building an additional 45 restaurants across Spain and add more than 900 jobs to the local economy. By 2020, Spain will be home to more than 70 Taco Bell Restaurants and will be the largest market in Europe.

Casual Brands Group, led by CEO Ignacio Mora-Figueroa, began working with Taco Bell in 2008. The Group owns and operates all Taco Bell locations in Spain, as well as Juan Valdez ® Café and Delina’s®. Mora-Figueroa, recognized as Taco Bell’s International Franchisee of the Year in 2015, is a well-respected entrepreneur in Spain and has done an amazing job developing and promoting the brand.

“I am passionate about Taco Bell and what the brand stands for,” said Mora-Figueroa. “My team is committed to providing más flavor, más value, más enjoyment, and más life to all of our fans.”

Casual Brands Group has been integral in building an avid fan base of Taco Lovers across the country. Starting with their first restaurant in Madrid, they have now expanded to Barcelona, Valencia, Zaragoza, and most recently Seville. In 2015 alone, Taco Bell and Casual Brands Group added 10 new locations, and there will be 31 Taco Bells across the country by the end of 2016.

“We are thrilled to continue our restaurant development in Spain alongside Ignacio, who has shown his commitment to investing and growing our brand since day one,” said Melissa Lora, President of Taco Bell International. “We’ve seen immense enthusiasm from our Spanish fans over the past eight years, and know they will continue to celebrate our Live Más spirit as we expand to more communities across the country.”

Taco Bell will continue with its transparent, open kitchen design that allows diners to see their meals being made fresh to order, as well as comfortable lounge seating and free Wi-Fi. In addition to being the first Taco Bell market in the world to serve beer, Spain has pioneered tapas-style happy hour promotions that showcase our ability to leverage local insights to create unique market specials. Spain’s Tuesday Taco Happy Day has now become a regular part of our fans weekly routine and continues to drive increased trial and loyalty for the brand.

There are currently more than 330 Taco Bell restaurants (including military bases) across 26 markets outside of the United States, with the goal of expanding the brand’s international presence to 1,000 restaurants by 2022. Domestically, Taco Bell is the nation’s leading Mexican-style quick service restaurant chain. The Company and its franchisees operate more than 7,000 restaurants, generating more than $9B in sales. By 2022, the brand plans to become a $15B company in global system sales with 9,000 restaurants globally.

For more information about Taco Bell Spain, visit:
Like: Facebook.com/tacobellspain
Follow: @TacoBellSpain (Twitter) and @tacobellspain (Instagram)

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

949-863-3915
e-mail: media@tacobell.com

Source: TacoBell

Taco Bell opens new location on the Las Vegas Strip; unveils first logo refresh in over 25 years

Unveils Flagship Restaurant in Las Vegas, New Logo, and the Taco Bell Experience of the Future

Irvine, Calif., 2016-Nov-14 — /EPR Retail News/ — Taco Bell makes its debut on the Las Vegas Strip today, becoming the brand’s 7,000th restaurant and first flagship destination.

Alongside its opening, Taco Bell revealed its first logo refresh in over 25 years and follows the recent unveiling of new restaurant design concepts. These latest developments represent the brand’s evolution and growth plan to become a $15 billion brand by 2022 while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Taco Bell CMO, Marisa Thalberg. “This flagship restaurant is our ultimate expression of the Taco Bell brand, and lifestyle.”

A Flagship Experience
Las Vegas becomes the fourth Taco Bell Cantina restaurant to open, following Wicker Park Chicago, SOMA San Francisco and Austin, and the first of its kind to offer 24-hour service. The flagship restaurant is centrally-located on the Las Vegas Strip on Harmon Corner, directly across from CityCenter and The Cosmopolitan Hotel.

The restaurant will offer a dining atmosphere fit for the lifestyle of the Vegas Strip, inclusive of experiences unique to Taco Bell Cantinas:

• Retail: The Taco Bell retail experience is the latest example of how the brand looks to create new cultural ground. For the first time, customers can now purchase exclusive Taco Bell merchandise and memorabilia in the restaurant. Selections include limited edition Las Vegas branded retail and newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts. Select branded merchandise will also be available online in Taco Bell’s Taco Shop.
Freeze Wall: Eight Freeze drink taps line the back wall. Equipped with eight base flavors (Margarita, Cola, Pina Colada, Lemonade, Orange, Baja Blast, Cherry and Blue Raspberry), customers can add alcohol (Tequila, Rum, Vodka, Whiskey and Spiced Rum) and additional flavors for customized concoctions. Both Freezes and Twisted Freezes (those including alcohol) will be served in 16 or 32oz. souvenir cups.
Technology: The flagship restaurant will feature digital menu boards and digital ques to monitor your order process, in addition to portable ordering tablets to reduce wait times. The 16 screens lining the interior wall will feature entertainment, live-stream video, sports and social media conversation.
Transparency: An open kitchen design and food served in open-faced baskets gives customers a look inside Taco Bell’s quality ingredients.
Shareables: Cantina restaurants feature a tapas-style menu of shareable appetizers – including nachos, quesadillas and chicken fingers, in addition to the full craveable and affordable Taco Bell Menu.
Vegas Touches: Dedicated space for DJ entertainment, Wall of Taps, outdoor misters and heaters, community style seating, VIP lounges and unique custom artwork will also be featured. The two story building is faced with a wall of glass, an upstairs mezzanine and lounge overlooking the action and an outdoor patio right in the middle of it all on Harmon Corner and the Vegas Strip.

Brand Evolution – 25 Years in the Making
While Taco Bell restaurants have seen continuous evolution, the logo has remained unchanged. In fact, the previous logo made its debut back in 1995.

In what the brand terms an “evolution, not revolution,” the new logo mirrors the new restaurant strategy: one size doesn’t fit all. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.

Digital rollout of the logo refresh takes place today, while physical assets like restaurant design, packaging and impacted retail partners will roll out more gradually, depending on development and refresh timelines.

The refreshed logo was created is partnership with the leading creative consultancy Lippincott and Taco Bell’s internal design group, TBD.

Brand Growth
In 2015, Taco Bell opened over 275 new restaurants, remodeled about 600 more, and is currently on pace to exceed both numbers in 2016. Of the 2,000 restaurants planned to be built by 2022, 200 will be urban locations – a typically underrepresented geographic area for the brand.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, great food and great economics are at the heart of our growth.”

Urban concept restaurants have five things in common that differentiate them from standard Taco Bell restaurants: décor, local artwork, open kitchen layout, open plating and shareable menus. In 2015, Taco Bell also opened up the first of its two Cantina restaurants in San Francisco and Chicago. Cantina restaurants may also serve alcoholic beverages, which can include beer, wine, sangria and twisted Freezes.

Future Urban and Cantina locations are currently in development in Cincinnati, Berkeley, Fayetteville, San Antonio and Cleveland, while numerous cities across the U.S. are under consideration for future locations.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries please call:
949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell partners with MLB to give America the tastiest steal during the 2016 World Series

The first player to steal a base during the World Series wins everyone in America free Doritos® Locos Tacos

Irvine, Calif., 2016-Oct-22 — /EPR Retail News/ — No matter which team baseball fans are rooting for in this year’s World Series, the one thing everyone can cheer for is free tacos. Taco Bell® is once again teaming up with Major League Baseball (MLB) to give America the tastiest steal during the 2016 World Series. The “Steal a Base, Steal a Taco” promotion gives America a free Doritos® Locos Taco if a player, or more aptly named “Taco Hero,” steals a base during the World Series, which begins on Tuesday, Oct. 25 on FOX

“Since we first created the “Steal a Base, Steal a Taco” program in 2007, a whole new category of hero has been created in sports: the Taco Hero. It’s an accolade specific to those athletes whose stolen base feat during the World Series has earned them a hallowed place in the hearts of taco lovers across the country,” said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “We are excited to bring this event back again in the 2016 World Series. We look forward to rooting along with the country in the hopes that a player will manage to ‘steal’ another free taco for America and we will be able to induct a brand new ‘Taco Hero.’”

This year’s “Steal a Base, Steal a Taco” campaign marks the fifth time that Taco Bell and Major League Baseball have held the promotion. The first “Steal a Base, Steal a Taco” campaign was a huge hit, pun intended, when it launched in 2007. Jacoby Ellsbury, then of the Boston Red Sox, stole second base in Game Two of that year’s World Series, becoming America’s first Taco Hero and earning America a free taco. The program returned to the World Series the following year, continuing to delight fans with delicious, free Taco Bell, when Jason Bartlett of the Tampa Bay Rays stole second base in the fifth inning of Game One. In the 2012 World Series, Ángel Pagán of the San Francisco Giants became a Taco Hero by stealing second base in the eighth inning of Game Two. Most recently, Lorenzo Cain of the Kansas City Royals won a free A.M. Crunchwrap® for America by stealing second base in the sixth inning of Game One of the 2015 World Series.

“The World Series is the biggest stage in baseball and a perfect setting for Taco Bell’s “Steal A Base, Steal A Taco” promotion,” said Noah Garden, MLB Executive Vice President, Business. “Baseball fans will be rooting for their favorite team but free tacos are something we can all agree to rally behind.”

If a base is stolen in Game One or Two of this year’s World Series, all of America will get a free Doritos® Locos Taco on Wednesday, November 2 from 2 p.m. to 6:00 p.m. (local time) at all participating Taco Bell locations. If the first stolen base of the World Series takes place during Game Three or later, America will score a free Doritos® Locos Taco on Thursday, November 10 from 2 p.m. to 6 p.m. (local time) at all participating US Taco Bell locations. Fans are invited to check out www.TacoBell.com/StealABase for more information on how to receive a free Doritos® Locos Taco. Limit one (1) free Doritos® Locos Taco per person.

Taco Bell will support the campaign with an integrated marketing effort that includes advertising (television, online), social media and public relations. Follow along to see who will become America’s next Taco Hero at the 2016 World Series.

Program Rules
If an eligible base is stolen during the Games, Taco Bell will make an announcement through selected media channels, including a press release and its web site (www.tacobell.com/stealabase), that eligible consumers can obtain one Free Doritos® Locos Taco on Wednesday, November 2, 2016 (if the first base is stolen in Games 1 or 2 on October 25 or 26) OR Thursday, November 10, 2016 (if the first base is stolen in Games 3-7, on October 28, 29, or 30, or November 1 or 2) (“Redemption Date”) only. To obtain the Free Doritos® Locos Taco, consumers must visit any participating Taco Bell® restaurant in one of the fifty (50) United States or the District of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on the Redemption Date only and request a free Doritos® Locos Taco. Free Doritos® Locos Taco will not be offered on any other date or time, regardless of circumstance. Limit one (1) Free Doritos® Locos Taco per person. Participating Taco Bell restaurant manager reserves the right to deny Free Doritos® Locos Taco to any person he/she reasonably believes has already received a Free Doritos® Locos Taco or has engaged in any other fraudulent activity. All eligible consumers: Everyone in line at a participating Taco Bell restaurant before 6:00 p.m. local time on the Redemption Date will receive a Free Doritos® Locos Taco while supplies last. Free Doritos® Locos Taco offer is subject to store availability and Taco Bell reserves the right to substitute an item of equal or greater value due to unavailability. All restaurant managers’ decisions are final regarding this Free Doritos® Locos Taco offer. As a condition of the offer, each consumer agrees: (a) to release, and hold harmless Major League Baseball Properties, Inc., Major League Baseball Enterprises, Inc., Major League Baseball Properties Canada Inc., MLB Japan Co., Ltd., Major League Baseball Europe, Ltd., MLB Advanced Media, Inc., MLB Advanced Media, L.P., MLB Media Holdings, Inc., MLB Media Holdings, L.P., MLB Online Services, Inc., The MLB Network, LLC, the Office of the Commissioner of Baseball, the Major League Baseball Clubs, and their respective subsidiary or affiliated companies, and each of their respective shareholders, employees, parents, directors, officers, affiliates, representatives, agents, successors, and assigns (hereinafter, “MLB Entities”), Sponsor and each of their respective affiliates, subsidiaries, retailers, sales representatives, distributors and franchisees, and each of their officers, directors, employees and agents (“Promotional Parties”), from any and all claims, demands, losses, promises, causes of action, injuries, damages and/or liabilities, that may arise, directly or indirectly, in whole or in part, from the participation in this Promotion or from the receipt or use or misuse of the Free Doritos® Locos Taco, or any travel or activity related to the receipt or use of the Free Doritos® Locos Taco (b) under no circumstances will entrant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, special, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Promotion or any Free Doritos® Locos Taco or any advertising, marketing, promotion or publicity materials in connection therewith, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs. By participating, each consumer agrees that all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, consumer’s rights and obligations, or the rights and obligations of the Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of State of California, without giving effect to any choice of law or conflict of law rules. By participating, entrants consent to the exclusive jurisdiction and venue of the federal, state and local courts for Irvine, California for the resolution of any disputes related to this Promotion.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries
949-863-3915
e-mail atmedia@tacobell.com

Source: Taco Bell Corp.

Yum! Brands to outline development plans for its iconic global brands KFC, Pizza Hut and Taco Bell

Louisville, KY, 2016-Oct-15 — /EPR Retail News/ — Yum! Brands, Inc. (NYSE: YUM) will announce today (October 11, 2016) at its annual investor conference in New York City the Company’s strategic transformation plans to drive growth of its KFC, Pizza Hut and Taco Bell brands following the separation of its China business, currently expected to be completed after the close of business on October 31, 2016. Yum! Brands will outline how the Company is sharpening its focus on the development of its three iconic global brands, increasing its franchise ownership and creating a leaner, more efficient cost structure. The Company will also provide an update for returning capital to shareholders.

“Our mission is to build the world’s most loved, trusted and fastest-growing restaurant brands,” said Greg Creed, Chief Executive Officer of Yum! Brands. “The transformation we are announcing today is a significant investment in our future designed to build and strengthen KFC, Pizza Hut and Taco Bell around the world and to create even more long-term value for our shareholders. As a ‘pure play’ franchisor, the transformed Yum! Brands will become more efficient and capital light with an optimized capital structure, improved cash flow and laser-like focus on our key strategies to drive same-store sales and new unit growth worldwide.”

Major features of the Company’s transformation and growth strategy involve being more focused, franchised and efficient.

  • More Focused. Four growth drivers will form the basis of Yum! Brands’ strategic plans and repeatable business model to accelerate same-store sales growth and net-new restaurant development at KFC, Pizza Hut and Taco Bell around the world over the long term. The Company will focus on becoming best-in-class in:
    • Building Distinctive, Relevant Brands, by increasing investment in consumer insights, core product innovation, digital excellence and initiatives that strengthen the quality, convenience and appeal of the customer experience;
    • Developing Unmatched Franchise Operating Capability, by strengthening how we equip and recruit the best restaurant operators to deliver great customer experiences, and build and protect our brands;
    • Driving Bold Restaurant Development through partnerships with growth-minded franchisees who can expand and penetrate markets with modern restaurants, strong economics and value; and
    • Growing Unrivaled Culture and Talent to strengthen the customer experience and franchise success with best-in-class people capability and culture.
  • More Franchised. Partnering with growth-minded franchisees, Yum! Brands will increase franchise restaurant ownership from 77% currently to 93% at the time of the separation of the China business to at least 98% by fiscal year ending 2018, with a focus on equipping and recruiting the best restaurant operators in the world to deliver great customer experiences and drive brand growth.
  • More Efficient. The Company will revamp its financial profile, improving the efficiency of its organization and cost structure globally, by:
    • Reducing annual capital expenditures from ~$500 million (2015 Pro Forma post-separation) to ~$100 million (FYE 2019);
    • Reducing G&A by a cumulative ~$300 million by FYE 2019; and
    • Maintaining optimized capital structure of ~5.0x EBITDA leverage.

Mr. Creed continued, “The separation of our China business provided a once-in-a-lifetime opportunity to review our operating model and consider all possibilities available under our new structure. The transformed Yum! Brands will maintain its geographic diversity with continued, meaningful exposure to the growth potential of the world’s largest consumer market, China, but with greater revenue stability by leveraging our four growth drivers. We will reinforce the distinctiveness of our brands and their relevance to customers, select the highest potential franchisees and help drive their success, expand more profitably in key markets across the globe and bolster training and talent initiatives to foster the culture that will be especially critical as we evolve into a highly franchised growth company.”

Capital Return Program Update
Following through on its previously announced plan to return $6.2 billion of capital to shareholders (excluding dividends) in connection with the separation of its China business, Yum! Brands has repurchased approximately $5.5 billion in shares at an average price of approximately $81, reducing its share count by approximately 16% as of October 10, 2016. The Company is also expanding its plan to return capital to shareholders and now expects to return a total of $13.5 billion (including dividends) between Q4 2015 and 2019.

 Separation of the China Business
After the separation of the China business, Yum China Holdings, Inc. will become a licensee of Yum! Brands in Mainland China. Yum China will have exclusive rights to KFC, China’s leading quick-service restaurant concept, Pizza Hut, the leading casual dining brand, and Taco Bell, which is expanding globally but is not yet in China. It will also own the Little Sheep and East Dawning concepts. Yum China has more than 7,300 restaurants and more than 400,000 employees in over 1,100 cities, and generated over $8 billion in system sales in 2015. The standalone company, Yum China, is expected to begin trading “regular way” on the New York Stock Exchange under the symbol “YUMC” on November 1, 2016.

In addition to Mr. Creed and other senior Yum! Brands leaders, the Yum China leadership team will also speak at the investor conference about their growth plans, as described in a release issued separately today.

Today’s presentations can be followed live via webcast beginning at 8:00 a.m. EDT at:
http://edge.media-server.com/m/p/8vmtxvkm.

About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has more than 43,000 restaurants in almost 140 countries and territories. Yum! Brands is ranked #218 on the Fortune 500 List with revenues of over $13 billion in 2015 and is one of the Aon Hewitt Top Companies for Leaders in North America.  The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories.  Worldwide, the Yum! Brands system opens over six new restaurants per day on average, making it a leader in global retail development.

Cautionary Statement Regarding Forward-Looking Statements
Certain statements in this communication contain “forward-looking statements.” Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. These statements often include words such as “may,” “will,” “estimate,” “intend,” “seek,” “expect,” “project,” “anticipate,” “believe,” “plan,” “could,” “target,” “predict,” “likely,” “should,” “forecast,” “outlook,” “model,” “ongoing” or other similar terminology. Forward-looking statements are based on our current expectations, estimates, assumptions or projections concerning future results or events, including, without limitation, the planned separation of the Yum! Brands and Yum China businesses, the timing of such separation, the future earnings and performance as well as capital structure of Yum! Brands or any of its businesses, including the Yum! Brands and Yum China businesses on a stand-alone basis if the separation is completed and the intended future plans and expectations for Yum! Brands following the separation of the China businesses as described in this news release. Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions that could cause our actual results to differ materially from those indicated by those statements. We cannot assure you that any of our expectations, estimates or projections will be achieved. Factors that could cause actual results and events to differ materially from our expectations and forward-looking statements are, in addition to those noted above, included in reports filed with the SEC by Yum! Brands from time to time, including those discussed under the heading “Risk Factors” in our most recently filed reports on Form 10-K and 10-Q, as well as in the Form 10 filed with the SEC by Yum China. You should not place undue reliance on forward-looking statements, which speak only as of the date hereof. We are not undertaking to update any of these statements.

Analysts are invited to contact:
Keith Siegner
Vice President
Investor Relations and Corporate Strategy
888-298-6986

Elizabeth Grenfell
Director
Investor Relations
888-298-6986

Members of the media are invited to contact:
Virginia Ferguson
Director Public Relations
502-874-8200

Source: Yum! Brands, Inc.

Taco Bell kicks off PlayStation® VR sweepstakes with virtual reality pop-up experience in New York City

Irvine, Calif., 2016-Sep-18 — /EPR Retail News/ — Virtual reality is one of the hottest gifts this holiday season — and Taco Bell knows hot. That’s why Taco Bell is teaming up with Sony Interactive Entertainment to give away PlayStation®VR before it’s available in stores.

Beginning September 15, each Taco Bell® Big Box will provide a unique code for consumers to text in for a chance to be one of the first to win a PlayStation®VR headset. The Taco Bell Big Box includes the new Cheddar Habanero Quesarito, a Doritos® Locos Taco, a Crunchy Taco and a medium fountain drink. Boxes will be available during the promotion from Sept. 15 to Oct. 19 at participating Taco Bell locations while supplies last.

What better way to kick off the virtual reality promotion of the season than with a real life Taco Bell pop-up in New York City, the Taco Bell VR Arcade? The pop-up, located at 79 Greene Street in New York’s SoHo neighborhood, will run Thursday, Sept. 15 and Friday, Sept. 16. From 11 a.m. to 5 p.m. Taco Bell and VR fans can demo PlayStation®VR, several launch games and, of course, enjoy delicious Taco Bell food.

“Taco Bell is a brand that lives at the intersection of food and culture, and that is why we’re particularly excited to give people the chance to be among the first to access the hottest tech this season with PlayStation®VR — along with our limited edition spicy Quesarito $5 box. It’s two exclusives brought together,” said Marisa Thalberg, chief marketing officer at Taco Bell. “For those in the New York City area, we invite you to visit our Taco Bell VR Arcade to get a taste of the experience.”

Taco Bell’s PlayStation VR partnership with Sony marks the fourth promotion between the brands. Since 2012, giveaways have included PlayStation®Vita and limited edition White and Gold PS4® Bundles.

“We’re thrilled with the early response to PlayStation®VR and can’t wait for more people to experience the future of gaming,” said Eric Lempel, senior vice president, marketing at Sony Interactive Entertainment America. “After the success of our past Taco Bell giveaways, we’re excited to partner with them to reward fans with an opportunity to win PlayStation®VR before it’s available in stores on October 13.”

Winners will begin receiving their prize bundles on October 11, 2016, two days before PlayStation®VR is available in stores. Prize bundles will include a PlayStation®VR headset, a PlayStation Camera, two PlayStation Move motion controllers and a $40 PlayStation Store gift card that can be used towards a game of the winner’s choice. Prize requires PS4 system, sold separately.

No purchase necessary to enter or win. Void where prohibited. Promotion begins at 12:01 AM (ET) on Sept. 15, 2016, and ends at 11:59:59 PM (ET) on Oct. 19, 2016. Open to legal residents of the 50 United States and D.C. (excluding Hawaii) who are at least 18 years of age. See Official Rules at www.tacobell.com/winpsvr for details on how to enter, free method of entry, prize details, restrictions and terms and conditions of participation. Message and data rates may apply for each text message sent and received. Check wireless plans for details.

*A potential winner will be notified on an average of every 15 minutes during the promotion.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Source: TacoBell

Taco Bell statement regarding Hepatitis A outbreak on Oahu, Hawaii

IRVINE, Calif, 2016-Jul-21 — /EPR Retail News/ — On July 1, The Hawaii State Department of Health announced a Hepatitis A outbreak on Oahu. This week, the Department of Health confirmed that an employee of one our franchisees has tested positive for Hepatitis A.

Ensuring the health and wellbeing of customers and team members is our highest priority, and we and our franchisee are taking this matter very seriously. The employee is on medical leave for the time being and all employees have been re-trained and re-certified on our strict hand-washing, glove, food safety, and illness policies. We and our franchisee are following all protocols established by the Department of Health, and we will continue to work closely with them to protect the health of the public.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

Source: Taco Bell

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

New Restaurants Provide Tailored Concepts that Reflect Diverse Community Experiences

Irvine, Calif., 2016-May-23 — /EPR Retail News/ — Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio and fire pit?

That classic architectural design redefined the fast food experience for generations to come. Today, Taco Bell announced a new line of restaurant designs that will do the same: with a nod to the future and a wink to the past. As part of its expansion plans to open 2,000 new restaurants by 2022, Taco Bell is unveiling and testing four new restaurant designs built to reflect the vibrant communities in which they operate.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, Great Food and Great Economics is at the heart of our growth.”

The four designs will make their debut in Orange County, California this summer through existing restaurant remodels, with broader roll-out planned in 2016, including plans to expand in urban locations with the Taco Bell Cantina concept.

Heritage: Inspired by its culinary roots in Mexican-inspired food with a twist, this style is a modern interpretation of Taco Bell’s original Mission Revival style characterized by warm white walls with classic materials in the tile and heavy timbers.

Modern Explorer: This rustic modern style is a refined version of the brand’s Cantina Explorer restaurants and can easily fit into a suburban or rural environment. Inspired by the farms that make our food, this style reinforces Taco Bell’s commitment to the best ingredients, authenticity and transparency of materials and dining preparation.

California Sol: Inspired by Taco Bell’s California roots and the California lifestyle, this design blurs the lines between indoor and outdoor. It’s a celebration of dining al fresco and embraces a laidback beachy feel both inside and out.

Urban Edge: This design represents an eclectic mix of international and street style done the Taco Bell way. This style is inspired by timeless design married with cutting-edge elements of the urban environment.

“While all four restaurant designs each have a different contextual personality, they all share a commonality in expressing Taco Bell’s brand like never before,” stated Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “From the open kitchen that showcases our freshly prepared foods to the community tables designed for friends to hang out, each of these formats fosters a modern, unique experience.”

“It’s no longer one size fits all,” stated Deborah Brand, VP of Development and Design at Taco Bell Corp. “Consumers are looking for a localized, customized and personalized experiences that reflect the diversity of their communities – the flexibility in bringing these four designs to life gives us just that.”

Reducing the environmental footprint of stores was top of mind when developing these new restaurant designs, which feature LED lights and energy-efficient heating and cooling equipment. All local California locations will leverage reclaimed wood from California ports and, where possible, newly built restaurants will incorporate more sustainable landscape features such as solar panel canopies over drive-thrus and reclaimed water for irrigation.

In 2015 Taco Bell opened over 275 new restaurants, remodeled about 600 more, and is currently on pace to exceed both numbers in 2016. Of the 2,000 restaurants planned to be built by 2022, 200 will be urban locations – a typically underrepresented geographic area for the brand.

In 2015, Taco Bell also opened up the first of its two “Cantina” restaurants in San Francisco and Chicago. These urban concept restaurants have five things in common that differentiate them from standard Taco Bell restaurants: décor, localized artwork, open kitchen layout, open plating and shareable menus. Additionally, Cantina restaurants may also serve alcoholic beverages, which can include beer, wine, sangria and twisted Freezes.

Atlanta is currently being explored for the next urban development, while numerous cities across the U.S. are under consideration for future locations. These include major metropolitan areas from New York, Boston and Ohio to smaller cities with revitalizing downtown areas like Berkeley, Austin and Fayetteville.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

###

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

Taco Bell brings back Beefy Crunch Burrito and Cheesy Double Beef Burrito on April 21

IRVINE, Calif., 2016-Mar-31 — /EPR Retail News/ — In celebration of Rebecca logging 5,400 miles on the open road to get her favorite Taco Bell burrito. For Brittany, who recognized Taco Bell as senior photo backdrop gold. And in celebration of Tyler, Justin and the countless others who proudly show off their glorious taco tattoos, this one is for them.

Taco Bell is granting fans’ wishes by bringing back both the Beefy Crunch Burrito and Cheesy Double Beef Burrito to menu boards nationwide on April 21. The two Fan Favorites return to Taco Bell after a three-year absence and a nearly twice as long campaign from impassioned fans like the “Beefy Crunch Movement” to bring them back.

“The fact that we have a brand that inspires its fans to create movements around their favorite products is something we value more than anything,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “Our fans always have a “seat at our table”… and in this case, we wanted to honor their fandom for the Beefy Crunch and Cheesy Double Beef Burritos by giving them a piece of the menu. They deserve the credit for bringing them back –- and our little thank you in return is bringing these favorites back for only a dollar.”

Which brings us to Richard Axton, the fearless leader of the Beefy Crunch Movement, a social media campaign dedicated to bringing back Taco Bell’s Beefy Crunch Burrito. Born five years ago when the Beefy Crunch Burrito first disappeared from menus, the movement initially got on Taco Bell’s radar when they published a 14-page document outlining their grievances about the departure of Richard’s (and his now 38,000+ accomplices) beloved Beefy Crunch Burrito.

After literally waving the Beefy Crunch Movement flag for years, Richard today had the honor of announcing to Beefy Crunch Burrito fans that the treasured menu item will make its long-awaited return to menus nationwide. Taco Bell will work with Richard and his community in the weeks leading up to its fabled return on April 21 to share details of the release, build excitement and even provide some surprise and delights for the zealous fans who have shown incredible passion for these products.

In addition, the brand will be re-releasing another fan favorite and cult classic, the Cheesy Double Beef Burrito. These mouthwatering burritos will kick off the return of Fan Favorite menu items, and future menu additions will be decided based on…you guessed it – fan excitement, passion and engagement.

The introduction of Fan Favorite menu items will be supported by a multi-channel marketing campaign with content on TV, radio, digital, mobile, social and PR.

Fans are encouraged to learn more about Fan Favorites by visiting The Feed on Ta.co.

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

ABOUT TACO BELL® CORPORATION 
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Source: Taco Bell

Taco Bell launches new $1 Morning Value Menu

Not entirely groundbreaking new research coincides with announcement of new, $1 Morning Value Menu at Taco Bell

IRVINE, Calif., 2016-Mar-14 — /EPR Retail News/ —  THIS JUST IN: A breakthrough new study conducted on behalf of Taco Bell reveals that consumers actually prefer spending less money than more money, Surprising no one, key highlights of the research include:

•   84 percent of consumers cite their radical preference to spend $1 vs. more than $1; while 16 percent of respondents surprised everyone in their desire to spend more
•   When considering $1 breakfast options, 81 percent say Americans should be given more choices
•   When thinking about $1 breakfast items, 80 percent say Americans should be given the option to have breakfast with bacon

Ironically enough, the research coincides with the launch of Taco Bell’s new $1 Morning Value Menu, available on menus nationwide today. The latest study shows consumers unwavering in their desire for true dollar menus, despite their disappearance in restaurants across the nation. Championing the dollar, Taco Bell is the only national quick-service restaurant to offer a $1 morning menu where all 10 craveable items are actually $1 each. Setting them even further apart from national competitors, Taco Bell has the only morning value menu that offers bacon in some of the items. After all, Americans love choice, and they love bacon too***.

“We believe firmly in the power of research and strive to deeply understand our customers.  We also believe firmly in the power of the painfully obvious,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “Our survey results were completely expected: Americans would rather pay less and have more choice. And of course, they love bacon for breakfast.”

Thalberg continued, “While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each.”

Taco Bell first shook up morning routines back in 2014 with the introduction of breakfast in restaurants across the country. The new $1 Morning Value Menu contains four brand new items with a twist, including: the Mini Skillet Bowl, a delicious breakfast bowl filled with seasoned breakfast potatoes, fluffy scrambled eggs, warm melty cheese and freshly-prepared Pico de Gallo; Breakfast Soft Taco, a warm flour tortilla filled with fluffy scrambled eggs, your choice of flavorful bacon or delicious sausage and real cheddar cheese and the Sausage Flatbread Quesadilla, a pillowy flatbread filled with a three cheese blend, delicious sausage, and fluffy scrambled eggs, grilled to seal in all the flavors.

The new items join the reigning breakfast items, including the Grilled Breakfast Burrito, available with your choice of Bacon, Sausage or Fiesta Potato, Hash Brown, Cinnabon® Delights™ 2 Pack and Mountain Dew® Kickstart™ Orange Citrus. The introduction of the $1 Morning Value Menu shows the brand’s dedication to disrupt America’s breakfast routines by presenting classic breakfast flavors with a twist, all at a price fans will go crazy for.

The release of the new menu is an extension of the brand’s long-standing promise to deliver quality food at great value. The launch is supported by the brands announcement in late 2015 to serve exclusively cage-free eggs by December 31, 2016.

A multi-channel marketing campaign supported the launch of the $1 Morning Value Menu, with content on TV, radio, digital, mobile, social and PR. Leading up to launch, Taco Bell dropped hints with a first-ever post on the app, Wishbone. As the latest brand to begin using the Wishbone and Slingshot platforms, Taco Bell will continue to engage on the app for future campaigns.

Fans are encouraged to learn more about the Morning Value Menu by visiting The Feed on Ta.co.

*This survey was conducted online by Edelman Berland from February 26 – 28, 2016 among n=1,000 US Consumers (Adults 18+).

**84% of people would rather spend $1 for an item vs. more than $1 for the same item.

***When considering $1 breakfast options, 81% say Americans should be given more choices; When thinking about $1 breakfast items, 80% say Americans should be given the option to have breakfast with bacon. 

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

KEY LINKS
Taco Bell Careers
Yum! Brands

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Get to know Taco Bell’s new creation QUESALUPA

IRVINE, Calif., 2016-Feb-08 — /EPR Retail News/ —

FOOD:

DEVELOPMENT

  • Taco Bell completed development of the Quesalupa in 2015 and followed with a 36-restaurant test in Toledo, OH that was pronounced as one of the most successful in the company’s history.

INGREDIENTS

  • The Quesalupa is the first shell stuffed with melted pepper jack cheese, and stuffed with the beloved ingredients Taco Bell is known for including seasoned beef, lettuce, cheddar cheese, reduced-fat sour cream and tomatoes
  • This is the first time in Taco Bell history that a Quesadilla and Chalupa are coming together!   

PRICING

  • $2.99 + sales tax   

LAUNCH DATE

  • The Quesalupa is available on menus nationwide on Monday, February 8, 2016
  • The Quesalupa was available nationwide for a limited time through Taco Bell’s first-ever, blind pre-order which took place the week of February 1, 2016
  • Fans were able to get their hands on the Quesalupa for a two-hour window on Saturday, Feb. 6 from 2-4PM local time, two whole days ahead of the national release

SUPER BOWL 50 ADS:   

NATIONAL ADS

  • The Quesalupa was announced with a :30 second spot titled “Bigger Than Futbol” starring Brazilian footballer Neymar, NBA player James Harden, and others during the first quarter of Super Bowl 50.
  • A second :90 second long form is available on Taco Bell’s YouTube channel and was released following the :30 second ad.
  • The ad marks Taco Bell’s return to Super Bowl after three years.

REGIONAL ADS

  • Five unique ads aired in local markets across the country titled “Small Town Big Shots,” featuring local champions in:.
    • Dallas / Fort Worth, TX (Bryan Wilson, Texas Law Hawk)
    • Virginia Beach, VA (Wayne Clifton, Auto Connection)
    • Eugene, OR (Rico Kreindel, Mr. Appliance)
    • Minneapolis, MN (Fancy Ray, Treehouse Furniture)
    • Cleveland, OH (Marc Brown, Norton Furniture)   

AD HISTORY & ASSETS

MARKETING & PR:

CAMPAIGN BACKGROUND

  • All ads were created by Deutsch and the Quesalupa campaign incorporated work from Taco Bell agency partners: Spark, Digitas and Edelman, as well as Octagon and the Syndicate   

RETURN TO SUPER BOWL ANNOUNCEMENT + REDACTED RELEASE

PRE-ORDER ANNOUNCEMENT + UPDATED REDACTED RELEASE

QUESALUPA ANNOUNCEMENT

SNAPCHAT STORY

  • On Saturday, February 6 from 2-4pm, Taco Bell organizned its biggest Snapchat story ever, with the help of four influencers and three Feed the Beat® bands reporting live from six Taco Bell restaurants across the US
  • The Snapchat “Pre-Order Bash” let Taco Bell’s most famous fans on Snapchat give their followers a sneak peek at the secret product, two days before it becomes available nationally (Monday, 2/8)
  • Influencers were able to invite their followers to tune into Taco Bell’s Snapchat for an uncensored, real-time celebration filled with Feed the Beat® artist performances, fan reactions, custom ge0-filters and more!   

FEED THE BEAT PRE-ORDER EVENTS

  • Taco Bell surprised fans in three restaurants in SF, LA and Toledo with  free, live pop-up acoustic performances from Feed The Beat bands The Mowgli’s, Never Shout Never and Jacob Whitesides

 

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

Taco Bell launches the Quesalupa!

Brand debuts its most craveable innovation yet: cheesy awesomeness in a warm Chalupa shell

IRVINE, Calif., 2016-Feb-08 — /EPR Retail News/ — Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan Futbol.

“In true ‘Live Mas’ style, over tens of thousands of fans played along by blindly reserving our latest creation, and got the chance to try it before it was revealed during Super Bowl 50,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us – stay tuned in the coming days and weeks for more!”

The Quesalupa hits menus nationwide beginning tomorrow, Monday, February 8, 2016. For more information on the Quesalupa and launch campaign, check out the fact sheet here.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

Taco Bell® plans to return as a Super Bowl advertiser

Cryptic announcement teases what could be the brand’s biggest launch yet

IRVINE, Calif., 2016-1-7 — /EPR Retail News/ — In true Taco Bell® fashion, the brand today announced plans to return as a Super Bowl advertiser with a not-so-helpful press release shared on Ta.co. Leaving much to the imagination of fans, the release withheld details of the product that will be revealed during Taco Bell’s 30-second spot in the first quarter during Super Bowl® 50.

Taco Bell will continue to tease its “biggest launch to date” with a series of ambiguous activities and pop-up events.

“We aren’t revealing details of our spot until the big game, but we will have ways for our fans to engage with us in the weeks leading up to Super Bowl® 50.” said Chris Brandt, Chief Concept and Brand Officer for Taco Bell. “This build up will pay off with one of the most exciting announcements from the Taco Bell brand to date.”

Taco Bell’s new spot was created by Deutsch LA.

Fans are encouraged to follow along as the launch of the new product continues. To learn more about what could be Taco Bell’s biggest thing yet, check out The Feed on ta.co.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

GED Testing Service partnered with Walmart, KFC, Taco Bell and Southeastern Grocers to create GEDWorks(tm)

Louisville, KY, 2015-11-9 — /EPR Retail News/ — GED Testing Service has partnered with some of the nation’s largest employers and most recognizable brands – including Walmart, KFC, Taco Bell and Southeastern Grocers – to create GEDWorksTM, a comprehensive program free for employees who want to earn their GED credential.

The GEDWorks program includes everything an employee needs to successfully prepare for and pass the GED test. Students are provided access to a GED advisor, online GED study material, connections to local adult education programs, practice tests, and more. GED advisors are a key element of GEDWorks and help guide, engage, and motivate students. GEDWorks also helps keep graduates moving forward after completing the tests by connecting them with college and career pathways tools on GED.com.

GEDWorks is one indicator that national employers understand the value of the new GED program, which is focused on better preparing learners to compete in today’s job market and to successfully enter post-secondary education programs essential to most 21st century jobs. This effort also marks the first time national employers have banded together to support a program aimed solely at decreasing the number of adults without a high school diploma, an important step in improving the country’s economic competitiveness.

“Employers have invested in this national program with GED Testing Service to boost the education levels of their employees because they recognize the benefits of the enhanced GED program and the importance of education in the lives of their employees. The program offers a cost-effective way for employers to help adult learners achieve their goals and invest in their futures. Students earning a GED credential enhance their career prospects and earning potential,” said Randy Trask, President of GED Testing Service.

The support that employers show their participating employees is another key element of the GEDWorks program.

“Taco Bell believes in helping our Team Members get more out of life – starting with an education,” said Frank Tucker, Global Chief People Officer at Taco Bell. “GEDWorks is great because it gives our employees everything they need to prepare for and pass the GED test on their own flexible terms. Not only are we developing our Team Members and creating an engaged workforce, but we’re also inspiring these valued Team Members to champion their potential, education and future.”

“Walmart believes that education is key to an associate’s personal and professional development,” said Michelle Knight, Vice President of Talent Development for Walmart U.S. “The opportunity to earn a market-valued credential helps our people gain skills to advance their career. Achieving success with the GEDWorks program is a gateway to opportunity.”

The program is completely free for learners. It is fully funded by employers or, in the case of KFC, by the associated charity, Kentucky Fried Chicken Foundation. The only investment needed by students is time and energy to prepare for the test.

“Restaurant operators love that the GEDWorks and other Foundation programs help them recruit and retain high quality employees who are interested in working hard to improve themselves. The KFC Foundation is proud to be able to support them, and continue Colonel Sanders’ legacy of helping people be their best selves through education,” said Krista Snider, Managing Director of the KFC Foundation.

“Now that I have my GED, it takes away that little bit of shame and embarrassment [of not having graduated from high school],” said Courtney, an employee of Winn-Dixie/Southeastern Grocers in Alabama and one of the first graduates of the GEDWorks program. “My GED advisor was very encouraging and friendly throughout the process – she addressed all of the concerns I had along the way. I think others should go for it as well!”

For more information visit the GEDWorks Media Kit web page, which includes: GEDWorks Press Release in English and Spanish, GEDWorks Infographic, Soundcloud Audio Clip, First GEDWorks Graduate Video, GEDWorks Student Profiles/Stories, Link to the GEDWorks Website.

SOURCE: Yum! Brands RSC

Taco Bell, Major League Baseball partner again for the popular “Steal a Base, Steal a Breakfast” promotion

The fan favorite “Steal a Base” promotion returns with “Steal a Base, Steal a Breakfast,” set to reward America with millions of free A.M. Crunchwraps® if a base is stolen during the 2015 World Series

IRVINE, Calif., 2015-10-23 — /EPR Retail News/ — Taco Bell® today announced they are once again teaming up with Major League Baseball during the World Series for the popular “Steal a Base, Steal a Breakfast” promotion, giving America the chance to get a free A.M. Crunchwrap ® if any player steals a base during the World Series, which begins Tuesday, Oct. 27 at 8:00 PM (ET) on FOX.

If a base is stolen during Games One or Two, America will get a free A.M. Crunchwrap® on Thursday, Nov. 5 from 7:00 AM to 11:00 AM (local time) at all participating Taco Bell locations. If no player steals a base during the first two games, but a base is stolen during Games Three through Seven, America will get a free A.M. Crunchwrap® on Tuesday, Nov. 10 from 7:00 AM to 11:00 AM (local time) at all participating Taco Bell locations. Fans are invited to check out www.tacobell.com/steal-a-breakfast beginning Thursday, Oct. 22 for more information on how to receive a free A.M. Crunchwrap®. Limit one (1) free A.M. Crunchwrap® per person.

“We think there is no better way for us to share in the excitement of the World Series, than to celebrate and reward all of our fellow fans with a free Taco Bell breakfast,” said Marisa Thalberg, Chief Brand Engagement Officer, Taco Bell Corp. “This year, in partnership with Major League Baseball, we are encouraging the whole country to root for a stolen base in the Series – from either team – because the player who steals that first base will have thereby “stolen” a free breakfast, our A.M. Crunchwrap breakfast sandwich, for all of America.” Taco Bell’s partnership with Major League Baseball first began in 2004 with an official league sponsorship. The highly successful “Steal a Base, Steal a Taco” campaign began in 2007, with Jacoby Ellsbury of the Boston Red Sox stealing a base in Game Two of that year’s World Series and earning America a free taco. The program returned to the World Series in 2008 and 2012.

“It’s fun to see Taco Bell bring this promotion back for baseball fans during the World Series,” said Noah Garden, MLB Executive Vice President, Business. “Our fans have really enjoyed it in the past and I’m sure they will be pulling for another stolen base this year.” Taco Bell will support the campaign with an integrated marketing effort that includes advertising (television, online), social media and public relations. Fans will be encouraged to join the conversation by using the hashtag #StealABreakfast.

Program Rules
If a Stolen Base occurs during a Game, Taco Bell will make an announcement through selected media channels, including a press release and its web site (www.tacobell.com/steal-a-breakfast), (collectively, the “Announcement(s)”) that Eligible Consumers may obtain one (1) Free A.M. Crunchwrap® during the Promotion Window on Thursday, November 5, 2015 (if Stolen Base occurs during Game 1, or Game 2) OR Thursday, November 10, 2015 (if Stolen Base occurs during Game 3, Game 4, Game 5, Game 6 or Game 7) (“Redemption Date”) only, while supplies last. To obtain the Free A.M. Crunchwrap®, Eligible Consumers must visit and be in line at any participating Taco Bell® restaurant in the Territory between 7:00 a.m. and 11:00 a.m. (local time) (“Promotion Window”) on the Redemption Date only and request a Free A.M. Crunchwrap®. Free A.M. Crunchwrap® will not be offered on any other date or time, regardless of circumstance, but Taco Bell reserves the right to change the Redemption Date and//or Promotion Window at its sole discretion for some or all participating Taco Bell restaurants. Participating Taco Bell restaurant managers reserve the right to deny Free A.M. Crunchwrap® to any person they reasonably believe has already received a Free A.M. Crunchwrap® or has engaged in any other fraudulent activity. Free A.M. Crunchwrap® offer is subject to store availability and Taco Bell reserves the right at its sole discretion to substitute an item of equal or greater value due to unavailability; any difference in value will not be awarded. All Taco Bell managers’ decisions are final regarding Free A.M. Crunchwrap® offer.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

SOURCE: Taco Bell Corp.

Taco Bell the first QSR to offer menu items certified by the American Vegetarian Association

Expands on Food for All promise with menu certified by the American Vegetarian Association and millions of customizable veggie combinations

IRVINE, Calif., 2015-10-1 — /EPR Retail News/ — Taco Bell® is now the first QSR to offer menu items certified by the American Vegetarian Association (AVA), the industry’s recognized standard in vegetarian labeling. With more than 6,000 restaurants across the U.S. and a new vegetarian menu category launching today on its mobile ordering app and ta.co – the brand’s new web site – Taco Bell is leading the way when it comes providing easy, accessible vegetarian menu items that don’t compromise on variety or taste.

The latest in Taco Bell’s Food for All journey – focused on providing customers with choice, transparency and simplicity – the new AVA-certified menu takes its commitment to choice a step further, meeting the evolving needs of vegetarians and flexitarians. With roughly a quarter of consumers eating more vegetarian now than in 2013, Taco Bell recognized the opportunity to make access to vegetarian options easier than before.

“At Taco Bell, vegetarians are not an afterthought. We sell more than 350 million vegetarian menu items each year, but until now haven’t been vocal about it,” said Brian Niccol, CEO, Taco Bell Corp. “The recent launch of ta.co which makes customization easy made this the perfect time to move our vegetarian menu from the background to the forefront to further illustrate our commitment to delivering food that fits our customers’ evolving lifestyles.”

Taco Bell’s Vegetarian menu offers 13 AVA-certified menu items – like the 7-Layer Burrito and Cantina Power Veggie Bowl. Customers can also hack the menu with any of the 35 AVA certified vegetarian ingredients (26 of which are also vegan) and substitute beans for meat to create one of millions of different possible veggie-friendly combinations. Just launched this week, the new ta.co allows customers to personalize each order, so ordering meat-free has never been easier or more fun.

“We get it – being a vegetarian can be tough when you go out to eat,” said Niccol. “ We’re proud to treat meat lovers and vegetarians equally – equally delicious, equally craveable and equally affordable.”

Taco Bell continues to evolve the QSR experience with a fresh perspective on menu innovation – food that’s customizable and fits people’s lifestyles, without compromise on taste. In May, Taco Bell announced a commitment to simplifying its food with the removal of all artificial flavors and colors, as well as added trans fat, high fructose corn syrup and unsustainable palm oil bythe end of 2015. Taco Bell also answered customer demand for transparency by updating its website with user-friendly ingredient statements and a new nutrition calculator.

Check out Taco Bell’s social channels to stay up to date on the latest Taco Bell news: Facebook.com/tacobell (Facebook), YouTube.com/tacobell(YouTube), @TacoBell (Twitter), tacobell (Instagram) and @tacobell (Periscope).

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

Taco Bell launches online ordering at ta.co

Taco Bell Launches Online Ordering and Enhanced Digital Experience with ta.co Website

IRVINE, Calif., 2015-9-30 — /EPR Retail News/ — As part of its ongoing commitment to use technology to further improve the fast food experience, Taco Bell® today is launching ta.co, the brand’s new virtual flagship restaurant and website that allows consumers to customize, place and pay for their order in advance.  ta.co gives users the keys to the Taco Bell kitchen how they want it: across mobile devices, tablets, laptops and desktop computers.

“Innovation has always been a part of Taco Bell’s core, and ta.co is our latest promise to make the brand accessible whenever, where ever and however consumers want it,” said Taco Bell CEO, Brian Niccol. “At Taco Bell, we’re rooted in delivering delicious, craveable and affordable Mexican-inspired food. We use technology, design and a heavy dose of creativity to deliver on that promise, all while making our brand more relevant to digital savvy customers.”

ta.co is more than a creative website celebrating the brand’s core product – tacos. It redefines e-commerce for the fast food industry. It features richer media, access to more information and a complete design overhaul to speak directly with the brand’s core millennial fans. It is another step in the brand’s commitment to round the clock access and discovery.

Key features include:

Online ordering: A new, exciting feature of the website. Similar to our mobile app, fans can now place orders for in-store pick up, where they even get to skip to the front of the line.

Customization: With ta.co, you can personalize every meal and create your own culinary masterpiece, and save your orders so you always remember your favorite dishes.

Search: Simply type in any ingredient and all menu items featuring it will populate for a completely personalized experience.

The Feed: A culturally relevant publishing channel where we’re curating new content into one easy-to-access place for fans. When we collaborate with people, companies, and cultural icons, The Feed will be the place to find in-depth and behind-the-scenes details, creating a new way for fans to experience what they already love about Taco Bell.

Nutrition calculator: Transparency has been, and always will be, an important part of Taco Bell’s food journey. ta.co features a new nutrition calculator, making it easier to access ingredient and nutrition information specifically for your custom order.

Careers: A careers section is prominently featured on ta.co, allowing consumers to quickly find the latest information about available positions at their local restaurant and our corporate headquarters.

Digital Innovation & On Demand

To further the brand’s commitment to easy, convenient and amazing experiences, Taco Bell formed a Digital Innovation & On Demand team to identify where technology can help meet the wants and needs of customers and team members in real-time and ignite a superior experience. The small, nimble team includes cross-functional members and takes a holistic approach to business.

“The Digital Innovation & On Demand team applies a start-up mindset to everything we do, quickly testing and applying technology in innovative ways every day,” said Tressie Lieberman, Vice President of Digital. “The team is focused on improving productivity, questioning the status quo and trying new ways of working.”

While ta.co is the latest initiative from this team, the company started its digital innovation journey with the nationwide launch of its mobile ordering and pay app, Live Más, last fall. The app gave fans the keys to the kitchen, resulting in 3.5 million downloads and check growth of 30 percent, largely driven by customization. Since then, the Digital Innovation & On Demand team has focused on a variety of initiatives including ta.co and more:

Delivery: This summer the team spearheaded a partnership with DoorDash to roll out delivery service in more than 200 markets. This work will continue to be a priority as the company will continue to expand delivery to additional markets nationwide.

Beta Living: Testing prototypes to digitalize and enhance the in-store experience is underway at one of the company’s Irvine restaurant locations. Prototypes include:

Ordering kiosks, allowing consumers to have fun and get creativemaking customized creations, without the worry of holding up the line. 

A virtual kitchen where customers can see food being made fresh in the back of the restaurant via a monitor located at the front of the restaurant.

A digital communication board to inform every employee about the latest news rather than posting paper updates.

Loyalty: With the launch of the Live Más app, the company has obtained live feedback and analytics to help evolve the platform.  As a result, a gamified loyalty reward program is launching in late 2015, revolutionizing the customer loyalty program experience in a uniquely Taco Bell way.

As part of Taco Bell’s overall growth plan, more focus will be put on the rise of the on-demand economy and how the brand can provide ultimate convenience and ease for customers and employees online, in-line and on the front line nationwide. 

ABOUT TACO BELL® CORPORATION

Taco Bell Corp. , a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu and lower calorie Fresco options. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like: Facebook.com/tacobell
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MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

SOURCE: Taco Bell Corp.

Yum! Brands celebrates its 18th anniversary on October 9th with a Red vs Blue Hunger “Drive-Thru”

Louisville, KY, 2015-9-23 — /EPR Retail News/ — In October 1997, PepsiCo spun off its three restaurant brands – KFC, Pizza Hut and Taco Bell – to form a new company based out of Louisville, KY. 18 years later, Yum! Brands is one of the world’s largest restaurant companies with more than 41,000 restaurants in over 125 countries around the globe. We are a company with a Huge Heart and are proud to support the Louisville, KY community in the areas of hunger relief, arts and culture, human and social services.

This year, we are celebrating our 18th anniversary on Friday, October 9th from 5:00 AM – 5:30 PM EST with a Redvs Blue Hunger “Drive-Thru” benefitting Dare to Care Food Bank. Bring at least 18 canned goods, in celebration of our 18th anniversary, and you will be entered into a drawing for either UK or UL basketball tickets. We will also be hosting Kentucky Sports Radio and the Afternoon Underdogs live on campus and will draw for the tickets on-air at Noon and 5:30 PM EST, respectively.

Former UK and UL athletes will be on-hand to help us greet the community and sort canned goods. The Hi-Five Donut truck will also be onsite serving up complimentary donuts between 10:00 AM – Noon. Join us Friday, October 9th to celebrate Yum! Brands’ 18th anniversary by helping us reach our goal of 18,000 cans for Dare to Care Food Bank.

What: Red vs Blue Hunger “Drive-Thru” benefitting Dare to Care Food Bank
Where: Yum! Brands, 1441 Gardiner Lane Louisville, KY 40213
When: Friday, October 9th 5:00 AM – 5:30 PM
GOAL: 18,000 cans (18 cans = Eligible for UK & UL ticket drawing)

SOURCE: Yum! Brands RSC

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Yum! Brands celebrates its 18th anniversary on October 9th with a Red vs Blue Hunger “Drive-Thru”

Yum! Brands celebrates its 18th anniversary on October 9th with a Red vs Blue Hunger “Drive-Thru”

Taco Bell drops the drive-thru and opens its kitchen as the brand expands into urban markets

Taco Bell Cantina Restaurants to Open in Chicago and San Francisco; New Design Offers Local Feel, Shared Appetizers and Alcohol Options

Irvine, Calif., 2015-9-16 — /EPR Retail News/ — Taco Bell is dropping the drive-thru, opening its kitchens and using technology to create a new experience as the brand expands into urban markets.

The new design focuses on simplifying and modernizing the restaurant experience and bringing forward an atmosphere as unique as the community in which it serves. The first of these restaurants—called Taco Bell Cantina—will open in the Wicker Park neighborhood of Chicago on Tuesday, September 22, and the second will open in San Francisco later this month.

Taco Bell has a history of development innovation. Founder Glen Bell was an architectural pioneer who differentiated Taco Bell by designing each initial restaurant with easily identifiable mission-style architecture. Bell’s legacy continues to drive the brand’s vision today in creating a new restaurant concept that meets the needs of the next generation of Taco Bell fans.

“These new urban restaurants are a critical part of our growth strategy in markets where people experience our brand differently,” said Brian Niccol, chief executive officer, Taco Bell Corp. “Today’s consumers are living in more urban settings and our new restaurants cater to their lifestyle in adapting our traditional restaurant concept to fit their modern needs.”

The Taco Bell Urban Concept incorporates five consumer trends that balance relevancy and brand authenticity:

  • Urbanization: The Taco Bell Urban Restaurant Concept reflects the Millennial trend of seeking more urban environments to live, work and play. These restaurants are ideally suited to fit in with pedestrian areas without drive-thrus.
  • Digitization: Every point of the customer’s ordering journey is optimized through technology, including digital menu boards, TV monitors and Taco Bell mobile ordering and payment app pick up.
  • Localization: Taco Bell incorporated the local architecture of the neighborhoods each restaurant serves.
    • The Wicker Park restaurant’s brick walls and prismatic glass were restored to help preserve the 100-year-old building. The location also features a mural designed by local artist, Revise CMW, which serves as a nod to the neighborhood’s history as an artistic hub.
    • The San Francisco restaurant, located near AT&T Park, features a patio and mobile pick-up window to cater to the quick pace, tech savvy and vibrant community.
  • Green: The new urban locations will be more energy efficient with systems including LED lighting, use of reclaimed elements where possible and recycling.
  • Transparency: An open kitchen design and food served in open face baskets gives customers a look inside Taco Bell’s quality ingredients.

Taco Bell Cantina restaurants will be the first and only Taco Bell restaurants to serve alcohol to customers who are of legal drinking age. The San Francisco restaurant will serve beer and wine only, while Wicker Park will serve beer, wine, sangria and twisted Freezes. Cantina restaurants will also feature a new tapas-style menu of shareable appetizers – including nachos and rolled tacos – during designated hours each evening, in addition to the full standard Taco Bell Menu.

As part of Taco Bell’s overall growth plan, the brand is on a path to add 2,000 stores to its portfolio by 2022. Expansion plans for additional urban markets are currently being evaluated as Taco Bell is striving to build or remodel around 600 restaurants per year, providing 600 opportunities to do something different and impact the customer experience.

About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, high-protein Cantina Power® Menu and lower in calorie Fresco Menu. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap®, Biscuit Taco and signature burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have more than 6,000 restaurants across the United States that proudly serve more than 42 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram) @tacobell (Periscope)
Subscribe: YouTube.com/tacobell