Get to know Taco Bell’s new creation QUESALUPA

IRVINE, Calif., 2016-Feb-08 — /EPR Retail News/ —

FOOD:

DEVELOPMENT

  • Taco Bell completed development of the Quesalupa in 2015 and followed with a 36-restaurant test in Toledo, OH that was pronounced as one of the most successful in the company’s history.

INGREDIENTS

  • The Quesalupa is the first shell stuffed with melted pepper jack cheese, and stuffed with the beloved ingredients Taco Bell is known for including seasoned beef, lettuce, cheddar cheese, reduced-fat sour cream and tomatoes
  • This is the first time in Taco Bell history that a Quesadilla and Chalupa are coming together!   

PRICING

  • $2.99 + sales tax   

LAUNCH DATE

  • The Quesalupa is available on menus nationwide on Monday, February 8, 2016
  • The Quesalupa was available nationwide for a limited time through Taco Bell’s first-ever, blind pre-order which took place the week of February 1, 2016
  • Fans were able to get their hands on the Quesalupa for a two-hour window on Saturday, Feb. 6 from 2-4PM local time, two whole days ahead of the national release

SUPER BOWL 50 ADS:   

NATIONAL ADS

  • The Quesalupa was announced with a :30 second spot titled “Bigger Than Futbol” starring Brazilian footballer Neymar, NBA player James Harden, and others during the first quarter of Super Bowl 50.
  • A second :90 second long form is available on Taco Bell’s YouTube channel and was released following the :30 second ad.
  • The ad marks Taco Bell’s return to Super Bowl after three years.

REGIONAL ADS

  • Five unique ads aired in local markets across the country titled “Small Town Big Shots,” featuring local champions in:.
    • Dallas / Fort Worth, TX (Bryan Wilson, Texas Law Hawk)
    • Virginia Beach, VA (Wayne Clifton, Auto Connection)
    • Eugene, OR (Rico Kreindel, Mr. Appliance)
    • Minneapolis, MN (Fancy Ray, Treehouse Furniture)
    • Cleveland, OH (Marc Brown, Norton Furniture)   

AD HISTORY & ASSETS

MARKETING & PR:

CAMPAIGN BACKGROUND

  • All ads were created by Deutsch and the Quesalupa campaign incorporated work from Taco Bell agency partners: Spark, Digitas and Edelman, as well as Octagon and the Syndicate   

RETURN TO SUPER BOWL ANNOUNCEMENT + REDACTED RELEASE

PRE-ORDER ANNOUNCEMENT + UPDATED REDACTED RELEASE

QUESALUPA ANNOUNCEMENT

SNAPCHAT STORY

  • On Saturday, February 6 from 2-4pm, Taco Bell organizned its biggest Snapchat story ever, with the help of four influencers and three Feed the Beat® bands reporting live from six Taco Bell restaurants across the US
  • The Snapchat “Pre-Order Bash” let Taco Bell’s most famous fans on Snapchat give their followers a sneak peek at the secret product, two days before it becomes available nationally (Monday, 2/8)
  • Influencers were able to invite their followers to tune into Taco Bell’s Snapchat for an uncensored, real-time celebration filled with Feed the Beat® artist performances, fan reactions, custom ge0-filters and more!   

FEED THE BEAT PRE-ORDER EVENTS

  • Taco Bell surprised fans in three restaurants in SF, LA and Toledo with  free, live pop-up acoustic performances from Feed The Beat bands The Mowgli’s, Never Shout Never and Jacob Whitesides

 

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

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MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

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