Technology brand Alba launches vibrant and affordable new range exclusively at Argos

Milton Keynes, UK, 2015-8-4— /EPR Retail News/ — Long-standing technology brand Alba has received the biggest overhaul in its 98 year history with a vibrant and affordable new range that promises to brighten up rooms and make customers smile. The range launches exclusively at Argos and is available online and in-store from Saturday 18 July.

The AW15 collection offers reliable technology at a great price– perfect for parents looking for affordable first-time tech purchases which look the part for the younger generation. Whether it’s the brightly coloured 2.8” Feature Phone available in blue or green at just £29.95, or a 24” HD Ready LED TV/DVD Combi (£139.99 and in four colours) – there is something for everyone to enjoy.  For the first time ever Alba will be offering a branded tablet, a 7” Tablet, which at £59.99 is one of the most affordable on the market.

As the Christmas season approaches, the exciting range from Alba also offers must-have gifts ideal for teenagers – from the Mini Portable Bluetooth Speaker (£9.99) in three beautifully bold colours, to the stylish DAB/FM Radio (£24.99).

Alyson Lockley, Head of Brand at Alba, said: “Many of us remember Alba from when we were young and it’s hard not to fall in love with it all over again thanks to the new look Alba range – the brightly coloured products are not only reliable, they are also affordable and are set to make youngsters and teens feel good no matter what the occasion.”

Whether it is their first mobile handset, tablet or even a new sound system, customers will be introduced to the colourful world of Alba through a new web shop, product packaging and in the Argos catalogue.

The range will be available to buy exclusively at Argos at for home delivery or free, instant pick-up from more than 780 stores nationwide from Saturday 18 July 2015.



Notes to Editors

For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact or call 0207 260 2770


About Alba
Alba was born in 1917 at the dawn of UK TV broadcasting and has been famous ever since for producing great value audio and televisual technology products.    Argos parent company Home Retail Group has owned the rights to Alba since 2008.

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.


Technology brand Alba launches vibrant and affordable new range exclusively at Argos

Technology brand Alba launches vibrant and affordable new range exclusively at Argos

Technology brand Bush unveiled new collection of great value products exclusively available at Argos

Milton Keynes, UK, 2015-7-28 — /EPR Retail News/ — Technology brand Bush has unveiled a new collection of great value technology products set to enhance Irish homes, making customers’ lives simpler and even more enjoyable. The range is exclusively available at one of Ireland’s leading technology retailers, Argos, launching on and in 40 stores nationwide.

Whether it’s getting together as a family to watch a movie on a Saturday night, or relaxing while the dishwasher takes care of yesterday’s mess – Bush is at the heart of these moments – with a wide selection of products for the home across TV, audio, kitchen appliances and mobile technology.

The AW15 collection aims to make everyone’s lives a little easier by taking the confusion and stress out of home technology. Newly designed packaging will help customers to understand their technology better, with product features and benefits simply explained and clearly presented.

The revamped range will include two distinct lines – Bush and Bush Classic. The Bush range offers everything for families, including a keenly-priced Eluma A1 10” 32GB Windows Tablet and Keyboard (€219.99) which enables work and pleasure on the go.  In addition, a new range of five smartphones including a SIM-free 4G Windows Phone (€39.95) and expanded tablet range, means the Bush range covers all aspects of modern living.

Bush Classic focuses on heritage and design, with great products from the iconic 50’s Style FM radio (€36.99) to colourful Retro-Style Fridge-Freezers available four colours and just €729.99, ensuring customers can buy into the retro trend at highly affordable prices.

Alyson Lockley, Head of Brand – Bush, said: “We are really excited about the new Bush range as it provides great value technology that enriches the home and makes life a little bit easier. We want to make technology easier to understand with clearer product information.  We’ve also got a great range of new products across smartphones and tablets, which with the revamped new packaging, will make ideal Christmas gifts this year.”

In time for the new season, Bush has a brand new logo and look available to view through and in the new Argos catalogue.

The range will be available to buy exclusively at Argos and customers can check and reserve on for free instant pick-up from more than 40 stores nationwide.


For more information, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on or alternatively, tweet us @ArgosIreland_PR

About Argos
Argos is Ireland’s leading general merchandise retailer and provides a unique offer of choice and convenience. It sells general merchandise and products for the home from 40 stores in the Republic of Ireland and around 700 stores in the UK.

Argos opened its first stores in the Republic in January 1996 in Limerick and Dublin; there is now an Argos catalogue in approximately three quarters of all Irish homes.  Argos is already one of the largest retail employers in the country with around 1,100 employees. In 2005, Argos launched its Irish website,, which now has over 25,000 products online.