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Technology brand Bush unveiled new collection of great value products exclusively available at Argos

Milton Keynes, UK, 2015-7-28 — /EPR Retail News/ — Technology brand Bush has unveiled a new collection of great value technology products set to enhance Irish homes, making customers’ lives simpler and even more enjoyable. The range is exclusively available at one of Ireland’s leading technology retailers, Argos, launching on and in 40 stores nationwide.

Whether it’s getting together as a family to watch a movie on a Saturday night, or relaxing while the dishwasher takes care of yesterday’s mess – Bush is at the heart of these moments – with a wide selection of products for the home across TV, audio, kitchen appliances and mobile technology.

The AW15 collection aims to make everyone’s lives a little easier by taking the confusion and stress out of home technology. Newly designed packaging will help customers to understand their technology better, with product features and benefits simply explained and clearly presented.

The revamped range will include two distinct lines – Bush and Bush Classic. The Bush range offers everything for families, including a keenly-priced Eluma A1 10” 32GB Windows Tablet and Keyboard (€219.99) which enables work and pleasure on the go.  In addition, a new range of five smartphones including a SIM-free 4G Windows Phone (€39.95) and expanded tablet range, means the Bush range covers all aspects of modern living.

Bush Classic focuses on heritage and design, with great products from the iconic 50’s Style FM radio (€36.99) to colourful Retro-Style Fridge-Freezers available four colours and just €729.99, ensuring customers can buy into the retro trend at highly affordable prices.

Alyson Lockley, Head of Brand – Bush, said: “We are really excited about the new Bush range as it provides great value technology that enriches the home and makes life a little bit easier. We want to make technology easier to understand with clearer product information.  We’ve also got a great range of new products across smartphones and tablets, which with the revamped new packaging, will make ideal Christmas gifts this year.”

In time for the new season, Bush has a brand new logo and look available to view through and in the new Argos catalogue.

The range will be available to buy exclusively at Argos and customers can check and reserve on for free instant pick-up from more than 40 stores nationwide.


For more information, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on or alternatively, tweet us @ArgosIreland_PR

About Argos
Argos is Ireland’s leading general merchandise retailer and provides a unique offer of choice and convenience. It sells general merchandise and products for the home from 40 stores in the Republic of Ireland and around 700 stores in the UK.

Argos opened its first stores in the Republic in January 1996 in Limerick and Dublin; there is now an Argos catalogue in approximately three quarters of all Irish homes.  Argos is already one of the largest retail employers in the country with around 1,100 employees. In 2005, Argos launched its Irish website,, which now has over 25,000 products online.


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