Reebok Easytones Have The X Factor

Tomorrow night’s X Factor will be the starting point for the re-launch of the Reebok ReeTone Campaign. The main focus is the best selling Reebok EasyTone trainer that claimed to stimulate muscle activity, leading to improvements in muscle density and overall general fitness.

The Summer Reebok EasyTone campaign was supported by ex-glamour model and body-icon Kelly Brook. The ex-glamour model appeared on billboards and posters worldwide wearing nothing but the Reebok trainers. This generated a large amount of publicity for the brand and many retailers saw sales sky rocket. However, interest is set to heighten even further with the launch of the new TV advertising campaign. The advert, which will air during tomorrow night’s X Factor show, features Kelly Brook completing household chores in skimpy outfits and a pair of Reebok EasyTone trainers.

Reebok are spending thousands of pounds in the second round of advertising, in an attempt to generate even more interest in the fitness footwear range. In order to concrete the publicity, Reebok have also enlisted the help of several male celebrities such as F1 driver Lewis Hamilton and Footballer Thierry Henry. These endorsements are targeted at getting males, who are interested in health and fitness, to start considering the toning shoes as part of their exercise wardrobe.

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JD Sports World Cup of Trainers

JD Sports, has launched its own take on this year’s World Cup and being the ‘King of Trainers’ there was only one thing this could ever involve, trainers and lots of them. The new competition will involve a total of 32 pairs of footwear, one pair to represent each of the countries competing in the 2010 World Cup.

At the start of the World Cup the sneaker heads at JD Sports selected 32 of their favourite Nike, Fred Perry and Adidas trainers. These trainers were then divided into eight groups with the top two teams f r o m each group progressing through to the knockout stages in their fight to compete for the overall title of World Champion of Trainers 2010.

The World Cup of Trainers competition is currently running on the JD Sports Official Facebook page where fans of JD are able to vote for their favourite trainers, each vote counting as a goal for their team with the most votes wining the match. The competition will close on the 11th of July, the same day as the World Cup final, so there is still time to enter.

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Size? Re-Release Dublin Original

Size? delved deep into the Adidas Originals’ City archives on 19th June and released the ‘Dublin’, one of the most sought after trainers from the original and previous ‘City’ collections. Limited to only 500 pairs, each are individually numbered, come in a custom made sleeve and sit alongside a specially produced Adidas Originals x size? 10th Anniversary track top, which is also individually numbered, this time only in runs of 300.

Having a ballot which gives customers the opportunity to buy a pair of trainers may seem a bit extreme. However after the unprecedented popularity of the Adidas Originals Manchester release in April, which saw customers queuing for up to 24 hours and traffic to the website being higher than over Christmas, Size? felt that with such limited stock they needed to find a fairer system. The new system allows customers to enter the online ballot prior to the trainers release and then if they are unsuccessful in the online ballot, they can then go queue up at the store to have a second chance.

Paul Ruffles, Gaffer of size?, says “The ballot has been hugely successful in ensuring everyone had a equal chance of getting their hands on the Dublins. We were happy with it and more importantly the customers seem happy with the system.”

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JD Sportswear Brand Carbrini Sponsor The UK Masters Cup 2010

JD Sports’ has announced that its exclusive sportswear brand, Carbrini, is the official sponsor of the UK Masters Football Cup 2010.

JD Sportswear Brand Carbrini Sponsor The UK Masters Cup 2010

The tournament kicked off on the 31st of May and Carbrini is supplying strips to all of the 38 teams participating in the tournament.

JD Sports are also running a Carbrini competition, which offers a once in a life time prize. Those that enter will not only have the opportunity to watch some of the greatest footballers ever to take to the field, but also have the chance to share the same pitch as their footballing heroes and participate in a penalty shoot out. For each regional Masters Cup, JD will be selecting three people to take part in a penalty shoot out with the winner receiving a full Carbrini kit for their team. Those interested in entering and are aged between 10 and 14, can visit jdsports.co.uk/competitions for more information on how to enter this competition.

Those keen to see any of the matches live will have a good chance in doing so as the tournament is taking place in seven different arenas across the UK.

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JD And K-Swiss Join Forces To Announce New Competition

JD Sports have teamed up with heritage brand and classic American trainer and sportswear manufacturer K-Swiss to offer a trip for two to California in conjunction with its brand new “Have an Awesome Day” campaign.

JD And K-Swiss Join Forces To Announce New Competition

K-Swiss is back on the TV screens with a new style and a big bang in 2010. This year sees the brand taking itself back to the sports-focused California lifestyle that originally inspired the two Swiss brothers who founded K-Swiss to develop the ‘Classic’, the first ever all leather American tennis shoe. Fuelled by innovative products, brand initiatives, events, celebrities and powerful marketing, the campaign is all about celebrating the California attitude to sports.

To celebrate the re-launch of the ‘Classic’ at JD and the re-birth of K-Swiss as the California Sports company, K-Swiss have teamed up with JD to offer one lucky customer the chance to win a prize of one week’s holiday for two people to sun drenched California. The winners will experience the K-Swiss California Spirit and attitude to sport firsthand, as well as having the opportunity to visit a range of locations including Venice Beach, Santa Monica Beach and Pier, Long Beach and Hollywood Boulevard, of which are featured in the brand new TV campaign dubbed “Have an Awesome Day”.

Those wishing to enter the competition can register on the JD Sports website. The competition closes on 31st May.

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JD Sports Releases Adidas Originals x Star Wars Collection

JD Sports has announced that it has launched products from the much talked about Star Wars collection by adidas Originals.

JD Sports Releases Adidas Originals x Star Wars Collection

adidas Originals joined forces with the iconic Star Wars franchise to launch this unique collection of classic adidas Originals trainers and clothing, which includes cult characters and storylines from the trio of original films blended with classic adidas Originals styles to produce a collaboration of galactic proportions that JD Sports are proud to stock.

The adidas Originals x Star Wars collection consists purely of limited edition footwear and clothing encapsulating both Light and Dark sides, Imperial Forces and the Rebel Alliance in a range that includes printed Stormtrooper tees, Darth Vader track tops and Lightsaber inspired trefoil designs. Never before has a brand captured the excitement of key memorable moments within the Star Wars universe.

One of adidas Originals’ all time classic shoes, the Superstar, gets the full Star Wars treatment and will be available in three colourways inspired by the movie. The Storm Trooper Superstar has an all white upper with a Storm Trooper making an appearance on the tongue, transparent sole and heel. The Darth Vader inspired Superstar trainer is all black with orange ascents and features the man himself on the tongue, transparent sole and heel too. There is a final Superstar which is all black with gold highlights and an embossed Star Wars logo on the upper.

These exclusive and limited edition trainers are available in men’s sizes, as well as Junior and Nursery sizes so can be worn by the whole family. In Junior sizes include interchangeable three stripes so the look of the shoe can be changed in an instant.

The new collection went on sale through JD Sports on the 18th January and to celebrate JD Sports is offering themed pin badges free to first customers to buy any products from the collection.

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