New York, NY, 2015-1-9 — /EPR Retail News/ — Sharing the know-how of moms, WhatToExpect.com, the digital home for the world’s best-known pregnancy and parenting brand published by Everyday Health, Inc., today announced the winners of its second annual “Moms Love-It” Awards, honoring 40 of the best products for baby registries, as chosen by experienced moms from the What to Expect community.
The annual awards based on the crowd-sourced baby registry “Moms Love-It” list hosted by WhatToExpect.com helps simplify an often overwhelming process as new parents navigate through aisles of baby products, many without any prior knowledge of the category. It also provides parents with much-needed help when building their dream baby registries, as they can create an online registry of WhatToExpect.com Moms Love-It favorites at Babies“R”Us® storesor on-line at BabiesRUs.com.
- What To Expect “Moms Love-It” Awards – Products in must-have categories, such as nursery, car seats, strollers and carriers, feeding, and safety have earned the prestigious What To Expect “Moms Love-It” Award. These products were selected as the best-of-the-best by a special algorithm that tracked moms’ interactions with the products within our online community. Among the winners are top items such as the Motorola® 2.8″ Color Video Monitor With Pan, Tilt and Zoom Camera, Playtex® Diaper Genie Elite with 100 Count Refill & Carbon Filter, Koala Baby Neutral 4 Pack White Short Sleeve Bodysuits, and Lamaze® Play and Go Captain Calamari.
- What To Expect “Editors’ Picks” Awards – Products in this category have been honored with the distinctive What To Expect “Editors’ Picks” Award. This award recognizes an exclusive group of products offering superior solutions for moms, as chosen by a panel of WhatToExpect.com staff members. Among the honorees are brands such as NoseFrida®, Booginhead, MAM Baby and Brica Inc.
For the full list of award winners, visit Babiesrus.com/MomsLoveIt. Award-winning products can be found at Babies“R”Us stores nationwide and online at Babiesrus.com, easily identified by the WhatToExpect.com “Moms Love-It” seal of approval.
To make registering even easier for new and not-so-new parents, Babies“R”Us stores nationwide will host exclusive, can’t-miss Registry Party events on Saturday, January 17 at 2pm. During the parties parents can get a firsthand look at the “Moms Love-It” Award items, enter to win products from the coveted WhatToExpect.com “Moms Love-It List,” and create or update their own registries with the help of the Babies“R”Us registry team.
“The What To Expect ‘Moms Love-It’ Awards were so successful in the inaugural year that we’ve made them an annual event,” said Heidi Murkoff, founder of WhatToExpect.com and author of the bestselling What To Expect® series of pregnancy and parenting books. “At WhatToExpect.com, we know that moms are a great resource for rating baby products, so we enlisted their help in selecting the cream of the crop. By providing our ‘Love-It List,’ we help take the stress out of the process, and make it fun.”
With a mission to provide the absolute best online resource for parents and parents-to-be, complete with expert information and a vibrant community, WhatToExpect.com delivers valuable information, must-have resources and supportive community advice.
“We are thrilled to partner with WhatToExpect.com again this year to make it easy for parents to find must-have products based on recommendations from other moms who have been there and tried them,” said Jennifer Knowles, Vice President, Marketing, Babies“R”Us, U.S. “We feel strongly that our partnership has given new parents the comfort and confidence they need to find the right products, so they can focus on their new arrival.”
About WhatToExpect.com
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff’s globally recognized parenting and pregnancy brand, WhatToExpect.com®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the digital reach is 8.5 million women monthly through desktop and mobile, with a community activity every 1.5 seconds (source: Omniture). Heidi Murkoff, author of the bestsellingWhatToExpect.com® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the “Bible” to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide.
Check out what’s new on WhatToExpect.com including: Community, Local Groups, Contests and Giveaways, Mobile Apps, Love-It Lists, and Word of Mom Blogs. Join the What To Expect conversation on Facebook,Twitter(@WhatToExpect), and Pinterest.
About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health and wellness solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payors and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health’s content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 893 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 730 international stores and over 205 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.
Contact:
Kim Fox
Everyday Health
646-728-9777
kfox@everydayhealthinc.com
Bjorn Trowery
Babies“R”Us
973-617-4380
Bjorn.Trowery@toysrus.com