Toys“R”Us® offers exclusive access to the hottest Thanksgiving Weekend deals to its Rewards“R”Us members from Sunday, November 20

Company’s Loyalty Members to Receive Early Access to More than 100 Deals Beginning Sunday, November 20 Before Hundreds of Additional Discounts are Released Online at 9 pm EST on Wednesday, November 23

WAYNE, NJ, 2016-Nov-17 — /EPR Retail News/ — Toys“R”Us® today (November 15, 2016) revealed that its most loyal customers – the 18-plus million Rewards“R”Us members – will receive an early holiday present: exclusive in-store and online access to more than 100 of the hottest Thanksgiving Weekend deals beginning Sunday, November 20. Those who suffer from “FOMO,” or the fear of missing out, fear not; they too can get a head-start on saving by signing up for the loyalty program at Toysrus.com/Rewards in the week leading up to Thanksgiving.

On Thursday, November 24, 44 million households nationwide will find the full Toys“R”Us Thanksgiving Weekend circular in their daily newspaper, ready to be cut and cataloged as customers map out their holiday weekend shopping strategies. The guide is filled with deals on thousands of items valid all weekend long, plus doorbusters valid on Thanksgiving from the 5 pm opening until midnight.

“At Toys“R”Us we offer customers the broadest toy assortment of any brick-and-mortar retailer – with a full store of toys versus just an aisle,” said Jennifer Knowles, Vice President, Marketing, Toys“R”Us, U.S. “With over 1,000 toy and baby products on sale all weekend long, plus early access to hundreds of discounts for Rewards“R”Us members, our stores are a can’t-miss stop for shoppers on a hunt for the must-have gifts on their kids’ wish lists.”

Holiday Hosts Find Convenience in Online Offers
Providing customers added convenience based on how and when they choose to shop with Toys“R”Us, holiday multitaskers can prep the turkey on Wednesday evening and take advantage of nearly all the same steals online that will be offered in-store Thursday through Saturday. Beginning at 9 pm EST on Wednesday, November 23, shoppers can hurry over to Toysrus.com/BlackFriday to stock their virtual carts and cash-in on savings. Those who prefer to shop from the comfort of home can opt to buy online and pickup their items in a local store or take advantage of free shipping on purchases of $19 or more**.

With Loyalty Comes Great Rewards
Beginning Sunday, November 20, more than 18.5 million Rewards“R”Us members can begin shopping more than 100 deals, in Toys“R”Us stores nationwide and online at Toysrus.com/BlackFriday. The company will continue to add new, compelling deals every day of the week leading up to the holiday weekend, which will be sent to Rewards members via email to help them save even more on this season’s toy purchases.

Secret’s Out: Credit Cardholders Can Stack Savings
Now through December 17, “R”Us Credit Cardholders can stack their savings and receive 10% off their Toys“R”Us and Babies“R”Us® purchases when using their “R”Us Credit Card** in-store on Thursdays and Saturdays – including Thanksgiving***. Additionally, when opening an “R”Us Credit Card on a Saturday, new cardholders will receive an extra 15% off****.

Deals, Discounts and Diapers
New and expectant parents who have yet to introduce their little ones to the magical world of Trolls or Teenage Mutant Ninja Turtles can still take advantage of great weekend deals on everyday essentials, including diapers, wipes and laundry detergent, as well as nursery gliders, cribs and mattresses. In addition to shopping on Wednesday, November 23 at 9 pm EST on Toysrus.com/BlackFriday, Babies“R”Us stores nationwide will open their doors on Friday, November 25 at 8am (local time) and follow regular store hours throughout the Thanksgiving Weekend for shoppers looking to stock up on must-haves for baby*.

Below are highlights of savings and deals on toys and baby products that bargain hunters will find in the highly-anticipated Toys“R”Us Black Friday circular, arriving in newspapers on Thursday, November 24.

Following are a selection of doorbuster deals available at Toys“R”Us stores nationwide (in-store only) beginning THURSDAY, NOVEMBER 24 from 5pm to midnight, while supplies last (no rain checks).

• SAVE 50% off Pokemon® 20th Anniversary 10-inch Plush; Was $24.99, Now $12.49
• SAVE 50% on NERF® N-Strike Elite Centurion Mega Blaster or NERF N-Strike Elite Hail-Fire Blaster; Prices Vary
• SAVE 50% on FurReal Friends® Get Up and Go Go My Walkin’ Pup™; Was $29.99, Now $14.99
• SAVE 40% on Paw Patrol® Lookout Play Set; Was $39.99, Now $23.99
• SAVE 40% on BARBIE® Pop-Up Camper; Was $89.99, Now $53.99
• SAVE 50% on Skylanders Imaginators® Starter Set; Was $74.99, Now $37.49
• SAVE 40% on SELECT LEGO® Construction Sets; Prices Vary
• SAVE 40% on Fisher-Price® Think & Learn™ Code-A-Pillar; Was $49.99, Now $29.99

Following are a selection of additional savings that will be available at Toys“R”Us and Babies“R”Us stores beginning THURSDAY, NOVEMBER 24 from 5 pm through SATURDAY, NOVEMBER 26 at midnight, while supplies last (no rain checks).

• SAVE 50% on ALL Regular-Priced Disney Princess® and Frozen Dresses; Was $39.99; Now $19.99
• SAVE 50% on Crayola® Coloring Arts and Crafts Kits; Prices Vary
• SAVE 50% on SELECT Play-Doh® 4-packs; Prices Vary Sale $1.99 (Offer Valid In-Store Only)
• SAVE 40% on ALL Fisher-Price Infant Toys; Prices Vary
• SAVE $70 on Star Wars® Legendary Jedi Master Yoda Collector Box Edition; Was $99.99, Now $29.99
• Buy One, Get One $1 on SELECT DVD and Blu-ray® Movies (Offer Valid In-Store Only)
• SAVE 40% on SELECT Babies“R”Us®-Branded Essentials, Including:
o ALL Babies“R”Us Brand Diapers – Super Packs; Was $19.99, Now $11.99
o ALL Babies“R”Us Brand Wipes – Value Box 864ct; Was $19.99, Now $11.99
o ALL Babies“R”Us Brand Laundry Detergent – 150oz; Was $22.99; Now $13.79

The deals listed above and other online eligible offers will also be accessible beginning 9 pm EST on Wednesday, November 23 on Toysrus.com/BlackFriday.

*Toys“R”Us stores nationwide will open at 5 pm on Thursday, November 24 and remain open until 11pm on Friday, November 25, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11 pm and will reopen on Friday, November 25 at 7 am, and stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9 pm and will reopen Friday, November 25 from 12 am – 11 pm. Select stores in Maine, Massachusetts, Rhode Island and Puerto Rico will also have varying store open times. All Toys“R”Us and Babies“R”Us store hours can be found online at Toysrus.com/BlackFridayStoreHours.

** For more information on these services, please visit, Toysrus.com/Pickup and Toysrus.com/FreeShipping

***10% Off Saturdays & Thursdays: Offers valid in store only and subject to credit approval. 10% off your single receipt in-store purchase of in-stock merchandise charged to your “R”Us Credit Card on Saturdays through 12/17/16 and Thursdays through 3/30/17. Some exclusions apply. Visit Toysrus.com/ruscredit or see an associate for details.

****Account Opening Offer: Valid on “R”Us purchases. Some exclusions apply. Valid within 90 days of account opening online or same day in store. See coupon for details and expiration date. Account opening discount may not be combined with special financing (available on purchases of $299 or more) or 10% Thursday. Visit Toysrus.com/ruscredit or see an associate for details.

To stay up-to-date on the latest news from Toys“R”Us, visit Toysrusinc.com/Press and follow @ToysrusNews.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
alyssa.peera@toysrus.com

SOURCE: Toys“R”Us, Inc.

Babies“R”Us® to help parents celebrate little ones’ first holiday season with a series of festive events at Babies“R”Us stores

In-Store Events Feature Craft Activity, Storytime, Giveaways, Gift Ideas and More, Adding to the Magic of Little Ones’ First Holiday; Baby’s First Christmas Gift Guide Makes Gifting Easy with Solutions for Stocking Stuffers, Christmas Keepsakes and Toys for Infants at Any Stage

WAYNE, NJ, 2015-10-29 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, is preparing to help parents celebrate little ones’ first holiday season with a series of festive events at Babies“R”Us stores around the country. On select Saturdays in November, beginning at 11am, families are invited to take part in activities to commemorate their baby’s first Christmas, with activities such as storytime, photo opportunities, giveaways, raffles, make and take oh-so-cute “Ugly Christmas Sweaters” and more, all while mingling with other moms and dads from the local area. Additionally, event participants will receive an exclusive Baby’s First Christmas Gift Guide, featuring great gifting solutions for baby on-the-grow.

CLICK TO TWEET: .@Babiesrus helps parents celebrate baby’s firsts this holiday season #BRUChristmas www.Babiesrus.com/FirstChristmas

“Babies“R”Us is helping parents celebrate the season by offering opportunities for families to come together and capture once-in-a-lifetime holiday moments,” said Jennifer Knowles, Vice President Brand Marketing, Toys“R”Us, U.S. “From hosting festive events at our stores for parents and their little ones, to providing one-stop shopping with age-appropriate gift solutions, as well as special in-store boutiques filled with mementos for baby’s first holiday, Babies“R”Us is thrilled to play an integral role in helping our customers build magical memories this holiday season.”

Save the Date! Baby’s First Christmas Events at Babies“R”Us
On select Saturdays in November, Babies“R”Us will host interactive events, sponsored by Pampers®, at its stores nationwide during which infants and their parents can come together to take part in “Ugly Christmas Sweater” Gerber Onesies® bodysuit decorating, “Baby’s First” photo opportunities and storytime, as well as giveaways and raffles. While event dates are separated by child’s age (as outlined below), parents are welcome to participate on any date that works best for their family’s schedule. For more information, customers can contact their local Babies“R”Us store, or visit Babiesrus.com/FirstChristmas.

  • Saturday, November 7: Babies born December 2014; January, February, March 2015
  • Saturday, November 14: Babies born April, May, June, July 2015
  • Saturday, November 21: Babies born August, September, October, November 2015

Social savvy families are encouraged to share photos from the event on social media using #BRUChristmas, including their baby’s first “Ugly Christmas Sweater,” as well as all of baby’s firsts throughout the holiday season.

Additionally, Babies“R”Us is inviting parents to join an upcoming Baby’s First Christmas Twitter Party led by @MomStart on Thursday, November 5 at 2pm EST. Participants are encouraged to ask questions about the best gifts for their little ones, receive advice from baby product experts and share insights and tips for the holidays, using #BRUChristmas.

Gift Guide Offers Tips for Baby’s First Yuletide Treasures
Designed with gift-givers in mind, the Baby’s First Christmas Gift Guide by Babies“R”Us is a collection of toys, activities and on-the-go items that are thoughtfully matched to every stage of baby’s first year. An expanded version of the gift guide is available online at Babiesrus.com/FirstChristmas, which is categorized by baby’s age, so shoppers will easily be able to find hundreds of items, from stocking stuffers to everyday necessities (perfect for parents celebrating their ‘firsts’ along with baby), which are sure to excite the little ones in their life.

Below is a selection of items featured within the 2015 Baby’s First Christmas Gift Guide:

  • Ages 0 to 3 months: At this age, the tiniest tots are exploring sights and sounds of their new world. Gift-givers should look for toys with interesting shapes, eye catching patterns and feel-good textures that encourage reaching and touching, such as the Bruin® Kickin’ Keys Play Gym from Toys“R”Us®, Sea Dreams Soother from Baby Einstein®, or the 3-in-1 Take Along Mobile from Tiny Love Gymini®.
  • Ages 3 to 6 months: Whether it’s the Light and Move Learning Ball from VTech, the Hug and Tug Musical Giraffe from Infantino® or the OBall Rattle from KidsII®, caregivers should surround little ones with music, motion and sounds that encourage their curiosity.
  • Ages 6 to 9 months: Entertainers such as the Go Wild Jumperoo from Fisher-Price® and early activities like theDrop & Go Dump Truck from VTech are great options for keeping babies on the move safe in one spot as they play.
  • Ages 9 to 12 months: From the 1-2-3 Baby Walker from Chicco® to the Laugh & Learn Smart Home from Fisher-Price®, shoppers should look for items that encourage standing and walking, taking babies to the next step – literally!
  • Ages 12 months and up: The pitter patter of little feet keep mom and dad on their toes, as baby is on the move from morning to night. Consider ride-on toys such as the 2-in-1 Learn & Zoom Motorbike from Vtech which hone motor skills and encourage imagination. And equally as important, create a spot, like the Canvas Tee-Peefrom Discovery Kids, where little ones can relax and unwind after an active day.

Babies“R”Us Sweepstakes Equips Parents for Baby’s First Year
The “Baby’s First Christmas Sweepstakes” offers participants a chance to win incredible prizes that will stock new moms and dads with everything they need for their baby’s first year. One grand prize winner will receive a $2,500 Babies“R”Us Gift Card, while other prizes include a year’s worth of diapers from Pampers and a year’s supply of baby food (excluding formula) from Gerber®. Entries will be accepted Sunday, November 1, 2015 through Monday, November 30, 2015 at 11:59pm EST. Visit Babiesrus.com/FirstChristmasSweeps for information on how to enter.

To stay up to date with deals, promotions, and other news throughout the holidays, visit Babiesrus.com, or follow Babies“R”Us on Facebook, Twitter, Instagram, and Pinterest.

To download a digital copy of the Babies“R”Us Babies First Christmas Gift Guide, click here: https://toysrus.sharefile.com/d-s988c1ae9478412db

*Pampers is a registered trademark of Procter & Gamble. For more information about Pampers, please visit pampers.com.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

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Babies“R”Us Media Contacts:
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Cheryl O’Brien
973-617-4380
Cheryl.Obrien@Toysrus.com

Toys“R”Us: Everyday Health’s WhatToExpect.com announced the winners of its second annual “Moms Love-It” Awards

New York, NY, 2015-1-9 — /EPR Retail News/ — Sharing the know-how of moms, WhatToExpect.com, the digital home for the world’s best-known pregnancy and parenting brand published by Everyday Health, Inc., today announced the winners of its second annual “Moms Love-It” Awards, honoring 40 of the best products for baby registries, as chosen by experienced moms from the What to Expect community.

The annual awards based on the crowd-sourced baby registry “Moms Love-It” list hosted by WhatToExpect.com helps simplify an often overwhelming process as new parents navigate through aisles of baby products, many without any prior knowledge of the category. It also provides parents with much-needed help when building their dream baby registries, as they can create an online registry of WhatToExpect.com Moms Love-It favorites at Babies“R”Us® storesor on-line at BabiesRUs.com.

For the full list of award winners, visit Babiesrus.com/MomsLoveIt. Award-winning products can be found at Babies“R”Us stores nationwide and online at Babiesrus.com, easily identified by the WhatToExpect.com “Moms Love-It” seal of approval.

To make registering even easier for new and not-so-new parents, Babies“R”Us stores nationwide will host exclusive, can’t-miss Registry Party events on Saturday, January 17 at 2pm. During the parties parents can get a firsthand look at the “Moms Love-It” Award items, enter to win products from the coveted WhatToExpect.com “Moms Love-It List,” and create or update their own registries with the help of the Babies“R”Us registry team.

“The What To Expect ‘Moms Love-It’ Awards were so successful in the inaugural year that we’ve made them an annual event,” said Heidi Murkoff, founder of WhatToExpect.com and author of the bestselling What To Expect® series of pregnancy and parenting books. “At WhatToExpect.com, we know that moms are a great resource for rating baby products, so we enlisted their help in selecting the cream of the crop. By providing our ‘Love-It List,’ we help take the stress out of the process, and make it fun.”

With a mission to provide the absolute best online resource for parents and parents-to-be, complete with expert information and a vibrant community, WhatToExpect.com delivers valuable information, must-have resources and supportive community advice.

“We are thrilled to partner with WhatToExpect.com again this year to make it easy for parents to find must-have products based on recommendations from other moms who have been there and tried them,” said Jennifer Knowles, Vice President, Marketing, Babies“R”Us, U.S. “We feel strongly that our partnership has given new parents the comfort and confidence they need to find the right products, so they can focus on their new arrival.”

About WhatToExpect.com
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff’s globally recognized parenting and pregnancy brand, WhatToExpect.com®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the digital reach is 8.5 million women monthly through desktop and mobile, with a community activity every 1.5 seconds (source: Omniture). Heidi Murkoff, author of the bestsellingWhatToExpect.com® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the “Bible” to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide.

Check out what’s new on WhatToExpect.com including: Community, Local Groups, Contests and Giveaways, Mobile Apps, Love-It Lists, and Word of Mom Blogs. Join the What To Expect conversation on Facebook,Twitter(@WhatToExpect), and Pinterest.

About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health and wellness solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payors and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health’s content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 893 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 730 international stores and over 205 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

Contact:

Kim Fox
Everyday Health
646-728-9777
kfox@everydayhealthinc.com

Bjorn Trowery
Babies“R”Us
973-617-4380
Bjorn.Trowery@toysrus.com

Babies“R”Us® helps parents celebrate their little ones’ very first holiday season with special series of “Baby’s First Christmas” in-store events

“Baby’s First Christmas” In-Store Events to Feature Too-Cute Activities for Babies, Plus Giveaways and Gift Suggestions to Make the Season Merry; #BRUChristmas Sweepstakes Provides an Opportunity to Win Prizes, Including a $2,500 Babies“R”Us Gift Card

WAYNE, NJ, 2014-11-6— /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, is helping parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events. On select Saturdays in November, from 10 to 11am, Babies“R”Us stores across the country will welcome new parents and their babies to take part in adorable activities to commemorate this memorable milestone, including playful storytime, photo opportunities and make-and-take ornament crafting. Attendees will receive the all-new Baby’s First Christmas Gift Guide, which features a curated assortment of more than 50 items sorted by a baby’s age range and developmental stage. Those who attend the one-hour events will also have the opportunity to enjoy giveaways and win raffle prizes from top baby product manufacturers, while meeting and greeting with other moms and dads in their local area.

“At Babies“R”Us, we know just how important it is to celebrate a baby’s first Christmas and the immeasurable joy parents feel as they revel in each special moment, from watching their child open their first holiday gift to dressing them up in festive attire,” said Jennifer Knowles, Vice President, Marketing, Babies“R”Us, U.S. “From offering assistance in picking the perfect present and hosting fun activities, to providing exciting opportunities to win prizes in-store and online, our mission is to serve as a welcoming destination where moms and dads – and their little ones – can come together to share in the joy of their babies’ first holiday season.”

Experience “Baby’s First Christmas” with In-Store Events and a Special Twitter Party

To identify which of the three “Baby’s First Christmas” events parents may wish to attend with their first-year child, below is an age-specific outline. If parents are unable to attend the event dedicated to their baby’s birth month, they’re welcome to join another event date that works best for their family. For more information, customers can contact their local Babies“R”Us store or visit Babiesrus.com/FirstChristmas:

  • Saturday, November 8: Babies born in December 2013; January, February and March 2014
  • Saturday, November 15: Babies born in April, May, June and July 2014
  • Saturday, November 22: Babies born in August, September, October and November 2014

Babies“R”Us is also inviting moms and dads to celebrate their babies’ first holiday by participating in an upcoming “Baby’s First Christmas” Twitter Party. Those who follow @BabiesRUs on Twitter can join the conversation on Tuesday, November 11 at 9pm EST, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday. Participants can ask questions, receive expert advice, and share their own insights and tips for the holidays as part of the online celebrations.

Introducing a Stage-Specific Holiday Shopping Guide from THE Baby Product Experts

The product experts at Babies“R”Us have launched The Baby’s First Christmas Gift Guide to arm new parents and gift-givers with valuable information and targeted recommendations to help them be a holiday hero. An expanded version ofthe gift guide, can be viewed online at Babiesrus.com/FirstChristmas, which segments gift ideas by baby’s age so shoppers can easily identify playthings and other must-haves that will excite and delight them without leaving them frustrated.

With this broad assortment, gift-givers are sure to find something to put under the tree that will elicit smiles from babies and parents alike. Aside from the handpicked toy selection, the gift guide also highlights mealtime and on-the-go product suggestions, as well as unique keepsakes and picture-perfect holiday outfits. The products range from nostalgic gifts, such as My Baby’s First Christmas Bib from Koala Kids, to big-ticket items including the 4Ever™ 4-in-1 Car Seat from Graco®.

Introducing the #BRUChristmas Sweepstakes, Sure to Spread Holiday Cheer

To get shoppers into the spirit of the season, Babies“R”Us has launched a “Baby’s First Christmas” Sweepstakes, which customers can enter now through Wednesday, November 26 at 11:59pm EST, for the chance to win amazing prizes. One grand prize winner will receive a $2,500 Babies“R”Us gift card, while the other prizes include a year’s worth of baby food from Gerber® and a year’s supply of diapers from Huggies®. Following are three available methods to enter the sweepstakes:

  • Online: Visit Babiesrus.com/FirstChristmas to enter and view full contest rules and details.
  • Mobile: Text FIRST to 72229*.
  • Twitter or Instagram: Parents can share a photo on Twitter or Instagram (@BabiesRUs) of their babies’ celebrating their first holiday season using the hashtags #BRUChristmas and #Sweeps. Full contest rules and details can be found at Babiesrus.com/FirstChristmas.

“Baby’s First Christmas” In-Store Boutique Helps Shoppers Celebrate the Season

Customers can browse a dedicated “Baby’s First Christmas” shop in Babies“R”Us stores nationwide, featuring nearly 200 items for little ones this holiday season. The shop is stocked with a variety of festive items, including holiday-themed clothing, plush toys, gingerbread house kits, tree decorations, Santa hats and stockings.

To stay up to date with deals, promotions, and other news throughout the holidays, visit Babiesrus.com, or follow Babies“R”Us on Facebook, Twitter, Instagram, and Pinterest.

*Message and data rates may apply. Text HELP to 72229 for help. Text STOP to 72229 to end. For mobile terms and conditions, visit Babiesrus.com/mobile.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 190 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

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Media Contacts:
Babies“R”Us, U.S.
Samantha Xenis
973-617-5306
Samantha.Xenis@toysrus.com

Bjorn Trowery
973-617-4380       
Bjorn.Trowery@toysrus.com