Actress, director, producer and SU2C Ambassador Eva Longoria is featured in the in-store campaign running through November 28
WOONSOCKET, R.I., 2015-11-6 — /EPR Retail News/ — CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), today announced the launch of its second annual in-store fundraising campaign to benefit Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF) that supports innovative cancer research that will help get new therapies to patients quickly and save more lives. The in-store fundraising campaign, which features actress and SU2C Ambassador Eva Longoria, is part of a three-year, $10 million commitment by CVS Health to SU2C.
Now through November 28, CVS/pharmacy customers can support SU2C in stores nationwide by making a $1 or $3 donation at the register or by donating online at www.CVS.com/SU2C. Donations made during this campaign will support SU2C’s collaborative cancer research model which supports “Dream Teams,” and brings together scientists from different institutions and across multiple disciplines to work together to translate their research from the laboratory to the patient.
“We’re so proud to collaborate with Stand Up To Cancer to positively impact people living with cancer,” said Helena Foulkes, President, CVS/pharmacy. “Joining our colleagues and customers in supporting this groundbreaking research is a great extension of CVS Health’s purpose of helping people on their path to better health.”
The campaign will include in-store radio spots featuring Eva Longoria, which will remind shoppers that nearly 1.65 million Americans will be diagnosed with cancer this year, that there are more than 200 different types of cancer and that one in two men and one in three women will be diagnosed with cancer in their lifetimes.
“We are making progress in the fight to turn cancer patients into cancer survivors, but with more than 1,600 people in the U.S. dying from cancer each day, there is still a great deal more that needs to be done,” said SU2C Co-founder Sue Schwartz. “We are incredibly grateful to CVS Health for giving people an easy way to make a donation to help advance our mission and remind everyone that it takes all of us to beat cancer.”
In September, CVS Health and SU2C announced a print, radio and digital public service announcement campaign, entitled “It’s Impossible to Beat Cancer Alone,” aimed at bringing awareness to the importance of collaboration in the fight against cancer and to encourage the general public to learn more and get involved.
About Eva Longoria
Actor, director, producer, and activist Eva Longoria is founder of the Eva Longoria Foundation, Eva’s Heroes, and spokesperson for Padres Contra el Cancer. The Golden Globe-nominated and SAG Award-winning actress stars in and executive produces the upcoming NBC comedy “Telenovela,” is executive producer of Lifetime’s “Devious Maids,” the ESPN docu-series “Versus,” and documentaries HARVEST, FOOD CHAINS, and OUR TIMES. She also recently filmed the feature film LOW RIDERS, opposite Academy Award-nominee Demian Bichir, slated for a 2016 release. A International Brand Ambassador for L’Oreal Paris, Longoria owns BESO restaurant, production company UnbeliEVAble Entertainment, two fragrances “EVA, by Eva Longoria” and “EVAmour,” has a NY Times bestselling cookbook EVA’s KITCHEN and recently launched a home collection with JCPenney, The Eva Longoria Home Collection.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
For more information on Stand Up To Cancer, visit www.standup2cancer.org
About CVS Health
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 7,900 retail drugstores, more than 1,000 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.
Corporate Communications, CVS Health
RF Binder (for CVS Health)
SOURCE CVS Health
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