Debenhams.com launches two new online services: ‘Collect f r o m Store’ and ‘International Delivery’ to give customers a more comprehensive online service.
Following the successful launch of the Debenhams in-store ordering service, ‘Collect f r o m Store’ allows shoppers to buy online and have their shopping delivered to their local store for collection, free of charge.
In addition, customers in selected destinations outside of the UK are now able to have online purchases delivered to their homes with the new ‘International Delivery’ service. Debenhams now delivers to France, Germany, Spain, Sweden, Australia, New Zealand and United States within 5-14 working days with delivery fees starting f r o m £7.
F r o m the comfort of their own home, customers will have access to the full Debenhams range including well known Designers at Debenhams brands by the likes of Jasper Conran, Betty Jackson, John Rocha, Julien Macdonald, Matthew Williamson, Henry Holland, Ben de Lisi and Melissa Odabash.
Simon Forster, Online Director, said, “As part of our ongoing strategy to grow our online business we are continually developing the options that customers have available. Multi-channel retailing allows customers access to a wider Debenhams offer wherever they live, and a shopping option that suits them.
“Customers also have online access to the majority of in store promotions which means they can bag a bargain without having to flick through the sale rails at a time when making a saving is still a consumer priority.”
These new introductions follow the launch of Debenhams’ new look website in December 2009 which improved navigation and search tools, extended the product available online, revamped the design, introduced wider pages and ensured customers are able to get product quicker.
As well as the practical improvements made, Debenhams.com launched a ‘Be Inspired’ area on the website to provide shoppers with ‘tips, trends and style advice’. The weekly online ‘magazine’ includes a celebrity ‘Get the Look’ section, advice for different body shapes, and expert tips f r o m celebrity style guru Mark Heyes and the world renowned designers in the Designers at Debenhams stable.