Burton announces winner of Las Vegas competition

 Burton has announced the winner of its recent competition for fans to win a trip to Las Vegas.

The competition was eventually won by Michael Horsfield from Lancashire, who will be jetting off to Nevada in April next year. Also Included in the prize is a four night stay for two at the five star MGM Grand hotel as well as a £250 Burton voucher, which can be spent online or in store.

When he found out he had won, Mr Horsfield said: “I can’t believe that I won the competition – you never think that these things are going to happen to you. I can’t wait to go to Vegas, it such an amazing city with so much going on, I’m sure it’s a holiday that I will remember forever. Thank you so much Burton.”

The competition took place to mark the launch of Burton’s partnership with Amir Khan who was the face of the company and its great British style campaign. Burton and Khan started working together in early 2012, with the boxer showcasing the retailer’s Spring/Summer slim fit men’s suits collection.

Burton customers had to enter the competition through the company’s Facebook page. The trip to Las Vegas will allow the winner to explore Nevada’s most populous city and famous tourist hotspot. The city is only just over 100 years old but is now filled with luxury casinos and hotels. Las Vegas is famed for its thrilling nightlife, with musical icons such as Bette Midler and the world famous magician David Copperfield being just some of the stars performing in the city daily.

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Burton announces 12 Deals of Christmas

Burton has announced the launch of its 12 Deals of Christmas promotion.

Customers will find a brand new offer from Burton available every day until December 2nd, including spend and save events, express delivery on purchases and huge discounts on many men’s fashion items. The daily offers can be found online by simply selecting the corresponding day from an advent calendar style image on the Gift Shop page at burton.co.uk.

The 12 Deals of Christmas is also being promoted on the company’s Facebook and Twitter networks.

Charlotte Heleine, Ecommerce Marketing Manager at Burton said: “We wanted to offer our customers something extra special this Christmas. We know that Christmas is tough on your finances and we wanted to help out and that’s where our 12 Deals of Christmas concept came from. For 24 hours every day over 2 weeks in December they’ll be able to treat themselves or someone special with our exclusive daily deals. We’ll be offering some great deals on postage as well as money off, and some fantastic competition prizes too.”

Burton is also running Black Friday Deals Week 2012, details of which can be found on its Christmas deals page. It features time and quantity limited offers on many products including chinos, blazers, jeans and hoodies, as well as 30% off all knitwear. A range of ‘Black Friday suits’ will also be available for £49 each.

“Black Friday” is a US retail phenomenon has been running in the UK since 2010. It follows the US national holiday of Thanksgiving on the fourth Thursday every November, which sees retailers offering unprecedented discounts in time-limited deals, and is seen as a starting gun for the peak Christmas shopping period.

Burton’s well stocked Gift Shop, with price bands including Under £10, £10-£25 and Over £25, will help shoppers find great presents easily and on budget, including key pieces for the winter season such as parkas, textured shirts, heavy duty trousers and many other items.

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Burton announces winner of holiday to New York competition

Clothing giant Burton has announced the lucky winner of its recent competition to give away a free holiday in New York.

The contest, which was run in conjunction with the launch of Men In Black III, was won by Michael Bolton from Leeds, who will now be jetting off to the Big Apple. Mr Bolton also won £250 to spend on his trip.

After finding out he had been selected, Mr Bolton said: “Fantastic news, we can’t quite believe it. We have never been to America, and a trip to New York will be truly awesome. The hustle and bustle of the city and its vibrancy are what appeals the most, we just can’t wait to experience it. I will be taking my partner of 16 years with me – Jennifer Dove. Once again, many thanks for the brilliant news.”

Burton, who specialise in mens suits and clothing, allowed customers to enter the competition via its Facebook app or from its website.

New York is one of the world’s most popular tourist destinations and receives around 50 million visitors each year. The city is home to some of the world’s most iconic landmarks, ranging from Times Square to the Statue of Liberty and Central Park.

The latest instalment in the Men In Black series, which was released on 25th May, was set in New York and proved to be both a box office success and hit with critics. The film takes in many of the sites of the city and sees Agent J (Will Smith) having to again save the Earth and his partner Agent K (Tommy Lee Jones). He has travels back to 1960s New York by jumping off the Crysler Building before joining forces with a younger Agent K (Josh Brolin) and facing off against the deadly Boris The Animal (Jermaine Clement).

To celebrate the forthcoming release of the film on DVD and Blu-Ray, Burton are running another competition to give customers the chance to win a weekend break at a four-star hotel in Manchester. Additionally, the men’s jeans experts will give the winner £250 to be spent in-store. That means that the winner would be able to take advantage of the company’s three current Manchester outlets during their trip, or any other of Burton’s 400 UK stores.

The winner of the Men In Black III DVD competition will also receive the chance to take part in a unique wind tunnel flying experience, similar to Will Smith’s character in the film. The competition runs until 30th November and can be entered through the Burton Facebook app.

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Topman Launches First Premium Fragrance

Topman has announced the introduction of its very first ‘fine’ fragrance – Distil.

Created by industry ‘nose’ Azzi Glasser – who also created 16 & 27 – the challenge was to formulate a premium fragrance for the mens market that would sit comfortably but with stand-out from other competing premium fragrances.

“I was inspired by the energy, coolness and passion within a man. I wanted to try to capture that within a modern fragrance. It was quite a challenge in perfumery-terms.”

Distil mixes ‘A’ grade ingredients, layering them together to make ‘Accords’ carefully positioned throughout the formula. The vibrant top Accord opens with a burst of juniper, petitgrain, blood orange and ginger stem which adds energy to the cool Heart Accord. This Accord is made up of sea molecules and modern ozone wood molecules adding depth straight into the passionate Base Accord of the finest whitewoods, olibanum, cashmeran and earthy musks.

The striking packaging in vivid aqua, black and white opens in two equal parts to reveal two equal cubes – one of glass containing the fragrance and one of rubber as the lid. Uniquely the glass cube of fragrance sits at the top with the atomiser facing downwards into the rubber lid making the bottle effectively upside down.

To support the launch of Distil an exclusive national cinema campaign will run for three weeks, created and directed by Alex Turvey who was described by Vogue as one of the fifteen ‘Creatives who will define the future of British Arts’.

“We wanted to create a visually captivating piece of film that would own the cinema space and really connect with the Topman audience. The idea grew out of the clean geometry of the bottle design and the Distil name itself – a moment of clarity and a point of refinement where you’ve reached a deeper understanding about your own style identity. To communicate that concept we wanted to show our hero boy in a moment of transition driven by his own inner power magnified by the Distil fragrance.

Masculine yet elegant, energetic yet poised, the film will tap into an epic look that speaks with authority of Topman’s fashion heritage.” Alex Turvey, Director.

The fragrance will be available in two sizes from November 5th across twenty selected national Topman stores nationwide and Topman.com.

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Burton Introduces International Shipping Service

Burton, a classic British menswear brand, has announced that it now ships internationally. Practically wherever customers are in the world, they’ll now be able to receive their Burton.co.uk orders directly, quickly, and at an affordable price. The new service provides a fuss-free way to shop for men’s fashion items when overseas.

Head of Ecommerce at Burton, Richard Wilson, said of the launch: “International delivery is really exciting for us as a brand – it opens up a window of opportunity for the business, and means we can acquire customers from every corner of the globe. There are places where we believe there is a demand for international delivery already, such as in Germany and Australia – other Arcadia brands are enjoying great success there and we would expect to follow suit, but it’ll be interesting to see which other places are keen to use our new service.”

For loyal fans of men’s fashion, international delivery offers greater flexibility when shopping online. For those jet-setting off on a last-minute holiday minus their swimming trunks, that’s no longer a problem. They can log-on to their laptop, poolside, pick a pair from Burton.co.uk and have them delivered, whether it be to their hotel in Ibiza, or hostel in Thailand. Or for those signed-up for a stint working abroad, there is no need to miss out on must-have fashion trends and beloved British clothes.

With international delivery now one of Burton’s services, it’s a chance for their existing British fans to introduce the brand to their mates abroad, and extend an invitation for new faces to join the Burton following. With birthdays on the agenda year-round, a giftcard may act as a thoughtful present for those living overseas, and a convenient one too, as the recipient can pick and choose their new wardrobe themselves, at their convenience, and have it delivered directly.

Of course, international delivery allows Burton to reach out to new customers and to countries where stores may not yet be available. It’s a way for people from New Zealand to the Caribbean to get to know the Burton brand. With a range of seasonal and transitional items sold all year round at Burton.co.uk, overseas customers will be able to enjoy fashionable clothing from wherever they are in the world, be it summer or winter. For those living down-under in Australia, for example, potential customers will be pleased to know that they can pick up printed t-shirts, lightweight chinos and cardigans during the colder, British months too – they’re not restricted to the British summer season. And for those holed up in Canada, where it’s all about layering to stay warm, hoodies, crew neck jumpers, heavyweight jumpers and winter accessories are available for the majority of the year too.

For Burton fans living abroad, or for those looking to send gifts overseas, chances are Burton.co.uk can deliver straight to their doors.

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Burton Launches Mobile Site

Burton has launched its new mobile site, making shopping at the store even easier, quicker and a whole lot more convenient.

With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from this leading men’s clothing outfitter will be more instantaneous than ever, and achievable within just a few touches. Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there’s not a more convenient way to shop.

The mobile site will be accessible on all handsets, including the market leaders, iPhone and Blackberry.

This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.

A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.

Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too.

With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.

Following in the footsteps of other major players in the fashion industry, it’s only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.

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Burton Introduces the Montague Burton Collection

Burton has introduced the Montague Burton collection for autumn/winter 2011, a carefully edited clothing range that draws on Burton’s heritage as a British brand with over 100 years’ worth of history and style archives. The Montague Burton collection includes stylish men’s jackets, coats, jumpers, cardigans, Burton suits and men’s accessories.

Jackets and coats form the basis of this heritage collection for the cold weather months. Based on jackets and coats from the brand’s first designs, their authenticity is maintained by being made in the same British mills and with the same British fabrics as they were in the early 1900’s. Tweed and herringbone feature heavily within the collection, giving the range a country feel, and extra details like suede elbow patches add to the look and define them as heritage-inspired pieces.

In keeping with the mood of the season, colours are typically autumnal, with warm greens and browns offset with neutral based camels, stones and oatmeals. Texture is a key focus for the Montague Burton collection for autumn/winter too, with lots of chunky jumpers and cardigans on offer. Whilst heavy cable knit jumpers are a practical way to keep warm in the colder months, they also look the part and are very on-trend this season.

The Montague Burton collection offers a smart kind of casual wear that is more classic and traditional than Burton’s mainstream men’s clothing, and features tailoring too – the very way in which Burton made its name all those years ago. Burton’s mens suits continue to be as premium looking as ever. They are designed to be fashionable but entirely wearable. A Montague Burton suit is an investment item that can be an occasion suit for years to come.

Aside from the main Montague Burton line, there are also accessories to complement the pieces from the rest of the collection or to act as standout items when mixed with regular Burton clothing. The salt and pepper tweed holdalls, knitted scarves and woollen flat caps are all classic men’s accessories not only for the autumn/winter season but, like the tailoring, they’re smart enough to wear season after season.

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Topshop Reveals the Looks of Autumn Winter 2011

Topshop has launched four new looks for Autumn Winter 2011 with its New Mod, Prim and Polished, Glam Underground and Bavaria collections.

New Mod is an updated and feminine take on the rebellious dressing of the teddyboys of the 1960s. Modern twists elevate sleek tailoring and clean shapes; slim cigarette trousers in a sapphire jacquard come in the season’s essential ankle-skimming length and a simple t-shirt shape comes in panels of monochrome silk. Be prepared for the unexpected as hybrid garments become key; a royal blue wool crombie has soft black leather sleeves whilst the classic sweatshirt is luxurious with faux fur sleeves. Prints are bold with polka dots and window pane checks splashed across chiffons and silks, whilst colour blocking features in ‘Dad’ sweaters with the occasional punky motif. A much more hourglass silhouette takes over from that of the boyish with semi bodycon dresses celebrating the waist and skirts predominantly in pencil or mid-calf length.

Mixing elements of the laid-back 60s with a neater finish from the 40s post-war Britain, Prim and Polished is an eclectic dressing-up box of girly vintage-inspired pieces. Dresses are ladylike in pretty florals and ditsy prints, appearing in a classic tea dress or drop-waist shift shape and look newest in mid-calf length. Again, skirts are longer in length, sometimes pleated or with side slits and look prim when worn with feminine peter pan blouses buttoned to the neck. Pretty detailing such as petal cutouts around the neckline, lace inserts and contrasting panelling create interest whilst elegant beading on dainty pouch handbags finish off the look. Colour is important; tapered trousers come in jade or tangerine and bright prints appear throughout, whilst the overall silhouette is soft and feminine.

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Dorothy Perkins announces Summer Style Weekender

Dorothy Perkins is inviting the British public to celebrate the Summer Style Weekender, with four days of fashion and make-up tips, with 20% off everything.

The company has teamed up with Closer magazine and Rimmel London to bring customers a guide to their most stylish summer. Each day the Dorothy Perkins website will have a new feature, guest-edited by the Closer Fashion team, to handle all summer wardrobe dilemmas, from what to wear to a wedding to what to pack for a holiday. The Closer girls will also be taking to the blog to take part in the infamous DP Dress Up Challenge, solving a daily dilemma from a capsule holiday wardrobe of just five pieces.

Rimmel London will be blogging daily with expert advice from Kirstin Piggot, make-up artist to the stars. A range of Rimmel London products, from mascara to lipstick to nail polish, will be available from dorothyperkins.com for the first time, in a choice of colours to complement the store’s summer collection.

The first 5,000 customers will each receive a free copy of Closer magazine and a free Rimmel London nail polish with their order.

In addition, every customer will receive a 20% discount, automatically applied online and redeemable in store with a downloadable voucher.

Finally, the Summer Style Weekender competition will allow customers to win their own stylish weekend away. Dorothy Perkins have two prizes to give away for a VIP trip to London for two people on Friday 15th July. Each winner will receive two VIP tickets to see Ellie Goulding at Somerset House, a £200 shopping spree in Dorothy Perkins and makeover from Rimmel London for them and a friend, and an overnight stay at Mercure Bankside, a contemporary 4 star hotel, ideally located in central London.

To enter, and for more Summer Style Weekender activities, interested parties can visit the Dorothy Perkins Facebook page at facebook.com/dorothyperkins and follow the company on Twitter at twitter.com/dorothy_perkins.

For 20% off, and a free Closer magazine and Rimmel London nail polish while stocks last, customers can visit dorothyperkins.com.

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Topshop has launched its new party dress collection called Dress Up Topshop

This debut collection of 12 statement dresses offers irreverent fun in a range of colours, shapes and styles. The collection brings the Topshop flavour to dresses that to wear with confidence by those who know how to get noticed.

Each dress has its own character suiting any mood and any event, whether it’s for a gig or a glam function, these dresses embrace experimentation and allow for styling and an individual approach.

The collection features a black leather dress with gold studding, while ruffled sleeves and black elastic strapping reveals the back and channels an early 80’s punk influence. A black jersey dress with a sweetheart neckline and sheer sleeves is adorned in silver lightning beading, putting the rock into glam rock, and a simple grey snakeskin print halter is held at the neckline with chunky gold chain.

Other highlights include an all-over rainbow of sequins on a simple sheath dress with a black leather bowtie belt, whilst a fun fifties prom style frock in white with black polka dots has a full skirt and pale pink bodice dress has a tulle tu-tu. Candy pink and lemon dresses look like French fancy wrapping in cute cocktail dresses and flowers in pinks burst onto a sweet party dress with diamante detailing. Godess dresses feature with strong Grecian influences, and asymmetric dove grey chiffon reveals a silver studded bustier combining tough and soft elements.

Dress Up Topshop is the ultimate fix for those on the party scene with an eye for fashion and a focus on fun.

The Dress up Topshop range is available in Topshop stores nationwide with prices ranging between £45 and £180.

About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on womens fashion with a wide range of petite clothing, dresses, skirts and jeans through to maternity wear, petite clothing and make up.

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Topshop Announces New Make-up Collection for Spring and Summer

Topshop has announced the launch of its new make-up collection for SS11. Sandstorm is a capsule trend collection which will capture warm tones and neon colours.

With a palette of sorbet tones and sultry hues, Sandstorm contrasts metallic finishes with sun-bleached neons to create a versatile collection. Sandstorm captures a form of self-expression that embodies the spirit of Festival dressing. The capsule collection is a crossover of versatile products and formulas that blend and build from dusk until dawn.

Matte rose-flushed packaging with metallic flecks references sunbeams that gleam over compacts, palettes and lipstick casings. The hand-drawn sketches on the outer casing depict a desert-scape, mirroring the make-up encased within.

Lizzie Dawson, senior designer at Topshop said “Heavily influenced by the colourful and spiritual Burning Man festival based in the Nevada desert, I was very much inspired by the eclectic mix of sun-bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin-off trend range for the make-up collection, one that embodied the essence of SS11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe.”

The Sandstorm collection includes a Cheek Duo which features a two-tone palette that intertwines a sorbet flush with bronze highlights. The Cheek Duo is designed to create a subtle glow to contrast and compliment against the metallic pigments of both eyes and nails.

The collection also features Metallic Mousse Eye-shadow, Eye Duo, Eye Crayon, Liner, Lips, Gloss Stick, Nail Duo and Nails. In line with the new make-up collection launch, Topshop has created two online tutorials which will help create bespoke looks with the Sandstorm products. The ‘Grunge Rock’ look fuses smudged, smoky eyes with colour-pop lips to create a daringly different look. To get the Grunge Rock effect, use Kohl in ‘Dragonfly’ and ‘Pewter’ and Crayon in ‘Plum’ for the eyes, coupled with ‘Hazard’ for the lips.

The second tutorial focuses on creating the ‘Tribal Warrior’ look, perfect for summer festivals. Face art crayon in ‘Zephyr’ is used, along with ‘Desert Sun’ bronzer, lip creme in‘Daze’ and ‘Meteoric’ eye shadow.

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Thousands of Curvy Women in Los Angeles Come Out for The PZI Jeans – LisaRaye Model Search

Masses of curvy women rushed to the SLS Hotel in Beverly Hills, California for a chance to audition for the launch of PZI JeansLisaRaye Collection Model Search. Over 3000 women applied andapproximately 800 women made it to the final casting. Women of all shades, colors and hourglass curves turned out in hopes of being selected as the final ten models/ambassadors chosen to launch the PZI Jeans LisaRaye Collection, slated to premier Summer 2011.

LisaRaye is anactress and the star of “LisaRaye: The Real McCoy”, TV One’s number one rated show. LisaRaye is also a model and businesswoman known for her beauty, charm and stylish white wardrobe. After trying on a pair of PZI Jeans and discovering a jean that finally fit her curvy body, LisaRaye decided to collaborate with PZI Jeans to create a white collection of denim to fit women with hourglass curves. PZI Jeans are engineered for women with more in the hips and rear and a smaller waistline. The merger of PZI Jeans, being the ultimate fit in denim for the woman with curves and LisaRaye a sexy curvy celebrity, creates a business opportunity beyond reproach.

LisaRaye was overwhelmed with the response of the women who came out to audition and the women were equally overwhelmed and exuberant about her presence. The women’s faces lit up as LisaRaye used her wow factor to introduce the PZI Jeans LisaRaye Collection. Trying to reduce over seven hundred women down to ten was a challenge. The final ten girls were excited beyond belief. “We knew LisaRaye was the right fit for us, she embraces the beauty of her curves and has the personality to make every woman embrace the beauty of her shape. The response and turn out verified we were right on point with LisaRaye” , states Dan Jason, President and Co-Founder.

“Clearly there is a demand for women with curves in the fashion industry and we have known that for the past nine years that we have invested in providing jeans to women that finally fit. Model calls on the East Coast for women with curves are popular, so to come to Los Angeles and have such an amazing response, lets us know that women who may not be a size two or four have confidence and are excited about a model search for real women with real curves”, states Claire Jason, Vice President and Co-Founder.

The PZI JeansLisaRaye Collection will give women the option to wear white jeans and to finally have jeans that fit!

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Burton Introduce Any Fit Any Wash Jeans

Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.

The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.

The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.

Burton’s inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.

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Topshop Make Up Launches Heavy Duty – A Trend Led Collection For Autumn/Winter

Topshop will be launching its second limited-edition make up collection, Heavy Duty. Following the earlier festival inspired summer collection; Heavy Duty is an unapologetic homage to LA’s bohemian grunge aesthetic and pulls in Topshop’s key looks for the season.

Heavy Duty promises deep tones in never before seen formulas that will mix wet and dry textures while keeping the unique quirky packaging design as seen previously.

Top of the wish list for many is Heavy Duty’s Kohl Dust. This is designed to crumble beautifully into the eye to create that party girl ‘slept in’ chic look. Paired with the ‘bitten cherry shade of stain’ Lip Marker, this is the perfect finishing touch for the tough yet feminine winter chic look.

Lizzie Dawson, Topshop Senior Designer, commented, “On a recent cool hunting trip to LA, I was inspired by how Californian girls effortlessly mixed new brands with old American vintage. The result is an eclectic lived-in grungey glamour that embodies Heavy Duty.”

The full 14 piece collection encompasses colour for lips, eyes and nails and is driven by a unique range of shades, from aubergine tones through to pewters and inky petrols.

A beauty bag must-have comes in the form of a lacquered lip gloss in deepest Chilli Red, delivering the wettest look lip coverage. Another must-have of the collection is the eye duo palette that holds an intensely pigmented wet to dry formula in pairings of inky tones. Carbon mascara comes in raven black creating the ultimate lengthened look complementing perfectly the smokey, sultry look.

“Although Heavy Duty embodies a toughness and strength never before seen in Topshop Make Up, the playfulness of hand drawn scribbles and craft materials still embodies the creative essence that is synonymous with the brand.” Sarah Thorne, Topshop Senior Creative Designer

The collection encompasses two key trends, ‘All Laquered Up’ and ‘The Ultimate Smokey’ that draw on the key trends for autumn/winter and have been created into video podcasts to help customers create this season’s favorite looks using core pieces from the collection:

All Laquered Up – podcast 1, sees make up artist Hannah Murrey create a look that is feminine but with attitude using key collection pieces, Eyeshadow Duo Greyscale’ and Lips in ‘Beguilded’.

Whilst Podcast 2 – The Ultimate Smokey’ creates an experimental look focusing on stained lips, cascading shadows and opulent blacks creating a look that is feminine but with attitude.

Both podcasts are availiable to watch on www.youtube.com/topshoppodcasts

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Burton Unveils The Perfect Black Suit

Burton was set the challenge by the owner of the brand, Sir Philip Green to design the perfect single breasted black suit for the autumn/winter 2010 season. Each suit, as well as the accompanying formal white shirt, was given the brief to look great on any of their customers but without the bespoke Saville Row price tag.

With Burton’s renowned heritage for tailoring dating back to 1903, Sir Philip automatically thought the brand would be able to crack this suiting conundrum. Over the years Burton has achieved such accolades as producing uniforms for British troops in both World War I & II, creating the demob suit (leading to the company coining the phrase “the full Monty”) and suiting and booting the winning England World Cup team in 1966.

Additionally, Burton has dressed such diverse celebrities as Vinnie Jones, Sean Connery, Joe Cole, Bobby Moore and Steve Jones, all of whom know the power of a well cut suit.

Although a hard task to crack, the team have achieved what can only be described as producing a suit which looks great on any man.

The perfect black suits come in four styles, with two slim and two tailored fits creating a clean and masculine silhouette for autumn/winter 2010. This, coupled with the fabric choice of black mohair, as well as the varied lapel widths including a slim and wide peak and a notch lapel, ensure that every man can wear the look this season.

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Burton Celebrates The Launch Of The Expendables, The Biggest Action Blockbuster Of The Year

Burton has teamed up with Lionsgate UK to offer a host of prizes to celebrate the launch of the most talked about movie of the year – The Expendables, which is in cinemas nationwide on August 19th 2010.

With a legendary action cast assembled, The Expendables is guaranteed to to be a sure fire hit when it opens in August and Burton has two tickets to the UK Premiere in London’s Leicester Square up for grabs. Plus, Burton is also offering the chance to win a stuntman holiday for two to Rio De Janeiro, including activities like rock climbing Sugar Loaf Mountain, tandem paragliding and surfing lessons. And there are runner ups prizes including exclusive limited edition POLICE sunglasses and black leather wallet, Expendables T-shirts, Expendables Quad Posters and ‘Action DVD’s collection’.

The Expendables is a hard-hitting action blockbuster about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Once the mission begins, the men realise things aren’t quite as they appear, finding themselves caught in a dangerous web of deceit and betrayal. With their mission thwarted and an innocent life in danger, the men struggle with an even tougher challenge – one that threatens to destroy this band of brothers.

Burton have teamed up with The Expendables because it is the perfect partnership with Burton’s key demographic loving action films and guys like Sylvester Stallone, Jason Statham and Jet Li being absolutely the Burton guy.

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Topshop Announces Its New Autumn/Winter Collections

Topshop have just launched their autumn/winter collections, High Performance, Out of the Wild, Dark Nouveau and Outsiders.

Topshop Announces Its New Autumn/Winter Collections

Continuing on from the summer’s sportswear inspired craze, High Performance features panelling, clashing textures and high-tech fabrics. Giving sportswear a tougher feel for winter, styles are layered, worn under and over one another, while panels of aertex, mesh, lace, jersey and leather sit together to create a new look. Finishes use sportswear technology; seams are fused, while edges are bonded and laser cut for precision. Prints are also central to this look and are at once tribal and technical – a car tyre print adorns a loose-fitting chiffon trouser while graphic prints adorn dresses which feature mesh panels.

Tapping into the colours of autumn, the Out of the Wild collection is founded upon the elements. Faux fur, bondage-style strapping, dishevelled fabrics and patchwork feature heavily, making textured knitwear and mixed materials central to this trend. With pieces that are knotted, laddered, and adorned with feathers and wild trims mixed with checks and tweed, the collection has an outdoors throw on feel. Softer elements combine with tougher pieces and feature photo real-prints inspired by nature; a leaf skeleton print decorates a pleated chiffon maxi skirt that also features animal markings and looks great teamed with cable knit knee high socks and oversized, chunky knits.

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Topshop Unveils Exclusive Collection Designed By Up-And-Coming Fashion Star Mark Fast

Topshop has unveiled Mark Fast’s first capsule collection. The high-impact five piece knitwear collection echoes the aesthetics of Mark’s mainline label, featuring his trademark intricate knitwear and sexy skin-revealing panels.

Mark was inspired by sleek exotic birds for his collection for Topshop, particularly the shimmer of their wings and the movement of their feathers as they fly. This references his SS09 mainline collection, his first collection following his graduation from Central Saint Martins which captured the attention of the international fashion press.

Mark Fast is a Canadian born knitwear designer. His work is often inspired by the endless possibilities of lycra yarns, sculpting areas of tension and areas of volume over the body. He is also obsessed with texture, and the relationship between garments and the wearer’s body. All these things are evident in his latest exclusive work for Topshop.

The star of this five piece collection is a body-conscious high-impact dress which is heavily embellished with matte rubberised beads, adding weight and drama to the fine knitwear. A knitted skirt in dark grey hugs the hips, whilst a one-shoulder dress in pale pink is subtle and understated.

The Mark Fast collection is concluded with a lilac-grey crochet dress covered in tiny holes, so as to appear moth-eaten, and a black sleeveless mid-length dress.

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Burton Joins Forces With The British Forces Foundation

Burton and the British Forces Foundation are teaming up again after last year’s success saw hundred’s of happy dad’s come father’s day as the exclusive ‘Dad’s Army’ tees completely sold out.

Burton Joins Forces With The British Forces Foundation

Burton has committed to donating £1.50 for every T-Shirt sold to the BFF, which will ensure that the good work the company do supporting and raising the morale of our troops serving on the front-line around the world is set to continue.

This Father’s day, opt for a wonderfully nostalgic tee to keep all of the Dads and the all British serviceman smiling. Each Tee is £16 and is available in selected Burton stores and on-line at burton.co.uk.

Glen George, Head of Buying at Burton said: “We are delighted to be continuing our relationship with The British Forces Foundation; after last year’s success, we are proud to, again, show our support to the cause. We hope it’ll raise awareness to the fine job these men do and to be even more successful than last year.”

Plus as another exclusive, Burton Online has teamed up with Kahuna watches to offer the chance to win one of 5 watches that are up for grabs. The partnership emphasises the long-term relationship between the two companies where Kahuna watches continue as part of Burton’s accessory offering.

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Topshop And Teenage Cancer Trust Unite For Summer Bandstands Picnics Throughout The UK In June

Every day in the UK six young people are told they have cancer. Being a teenager is tough enough without having to deal with a serious illness that takes away your normal life at home, at school and with friends. Young people often feel isolated when facing a cancer diagnosis and rarely meet others going through the same experience. Teenage Cancer Trust believe that teenagers shouldn’t stop being teenagers because they have cancer and build specialist units in NHS hospitals where young people can be treated together, in an environment suited to their needs.

Topshop And Teenage Cancer Trust Unite For Summer Bandstands Picnics Throughout The UK In June

Throughout the month of June, Topshop has joined up with the Teenage Cancer Trust to help raise money through a host of special events and by selling dedicated product instores and online. The product lines consist of a bespoke print head scarf, kaftan and bag designed exclusively for Teenage Cancer Trust, as well as friendship bracelets which reflect the summer trends – a percentage of all sales goes to Teenage Cancer Trust.

The unique outdoor Bandstand Picnics will be hosted around the UK in June featuring many up-and-coming music artists such as electric trio Chew Lips, Welsh indie-popsters Los Campesinos and the hotly tipped Summer Camp, plus pop-rockers I Blame Coco.

All events will take place in the loveliest green spaces in London, Bristol, Liverpool and Birmingham and will be transformed into classic picnic style areas. To complement the picnic theme, Native Faces – a London based Face painting company – will provide festival decoration using Topshop Make Up. Sk8 House roller skates will also be available to hire, while sports day games will take place for amazing prizes. There’s a special sun-shaded area where you’ll be able to relax with sun cream on hand.

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Debenhams Announces Official Retail Partnership With Sex And The City 2

Debenhams has announced that it is to become the official retail partner for the upcoming film, Sex and the City 2.

Debenhams Announces Official Retail Partnership With Sex And The City 2

Debenhams was the official retail partner for the first ‘Sex and the City’ movie, and is now pleased to announce its sponsorship of the new film as well. The sponsorship deal has been seen as the ideal partnership for the department stores group because Debenhams provides fans with a one stop shop for ‘Sex and the City’ products and it is therefore a perfect match made in retail heaven for any aspiring Miranda, Carrie, Samantha or Charlotte.

To celebrate the partnership Debenhams is also offering four lucky customers the chance to win a trip to New York in conjunction with the eagerly anticipated ‘Sex and the City 2’ movie which is due for general release in the UK on 28th May.

The prize includes 4* hotel accommodation and $1000 spending money. Debenhams card holders will also be given the opportunity to win 50 ‘Sex and the City 2’ goody bags through a free prize draw competition.

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Kate Moss Topshop Presents New Spring Summer 2010 Collection

Kate Moss Topshop presents a new collection of vintage inspired signature pieces for Spring Summer 2010. Featuring a handful of limited-edition items and an eclectic mix of eras, styles, fabrics and colour palettes, the core collection truly reflects Kate’s bohemian take on dressing and covers every occasion for the season ahead.

Kate Moss Topshop Presents New Spring Summer 2010 Collection

Topshop and Kate Moss have targeted contemporary designs throughout the range with the new collection taking its inspiration from the 1970s; vintage floral print shirts complete with corseting panels to update a classic.

Dresses dominate the collection, varying from casual summer frocks to elegant daywear through to show-stopping evening gowns. The selection of dresses uses a mix of floral print, sleeved and sleeveless, chiffon tiered as well as 1920s-inspired maxi dresses. The subtle and feminine tones combined with the contemporary approach highlights the diversity in this collection; emphasised by the ditsy print washed cotton mini dress with a maxi length graduated back – the dress of the season. Denim makes a comeback too with a larger selection of shapes and washes. Grey super skinnies, hippy-ish low rise wide leg jeans and a fitted denim blazer are key pieces within the collection.

Topshop has also published a short Kate Moss Topshop film shot by British fashion photographer and industry favourite, Nick Knight, to accompany the 98 piece collection and allow online viewers to get a first look.

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Burton Joins With James Corden In A League Of Their Own

Burton continues to strengthen its relationship with the Bobby Moore Fund for Cancer Research UK and in this all important football season they have recruited the help of the ever irrepressible James Corden. Burton has produced two limited edition T-shirts and a wristband, in the vital colours of the summer: Red & White.

Burton Joins With James Corden In A League Of Their Own

Burton has committed to donating £1.50 for every T-Shirt sold by Burton and £1 for every wristband sold to the Bobby Moore Fund to further their research into bowel cancer, so customers can wear these items with pride knowing that they are doing their bit for a good cause.

Being an ardent football fan and in a league of his own James Corden is perfect for this collaboration. James was keen to offer his support not only to the England team but for the Bobby Moore Fund for Cancer Research UK, as it is of the upmost importance with bowel cancer being the third most common cancer in the UK.

James loves the iconic tees that feature the unforgettable image of Bobby Moore holding aloft the World Cup trophy in 1966 when England last won the tournament beating West Germany in a 4-2 victory. Burton expects that football fans will love them too as they are not only great tees, but can help save a life as well.

The Bobby Moore Fund for Cancer Research UK raises vital funds for research into bowel cancer and increases public awareness of the disease. The fund was set up by Bobby’s widow, Stephanie Moore MBE, after his death from the disease in 1993, at just 51.

The Bobby Moore Fund for Cancer Research UK tee is available in selected Burton stores and on-line.

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Debenhams Announce That Superheroes Are Taking To The Streets, With The Return Of The Cape

Capes, once the preserve of superheroes and fictional detectives, have become popular again in Britain for the first time in over 50 years. Debenhams department store has seen demand has soared for the first time since the 1960s.

So popular is the trend that Superman, Batman, and Sherlock Holmes have now been joined by Samantha Cameron who regularly wears a cape on the election campaign trail.

Debenhams spokesman, Ed Watson, said: “In true Hollywood style, these difficult times seem to be producing a new generation of caped crusaders.”

Sales began to rise after capes appeared on the catwalks last autumn. Cold weather and a determination to look stylish despite extremely low temperatures have seen shoppers snap up the style last made popular by Twiggy and Jean Shrimpton.

Ed Watson said: “This trend seems to suggest a longing for Britain as it used to be. Capes were last popular in the Swinging 60s when the country was at the forefront of fashion and everyone was optimistic about the future.

“Keeping up demand is a challenge, but with great power comes great responsibility, so we’re doing all that we can to make sure that all of our stores remain fully stocked with our full range of capes.

“Currently, all of our capes are being bought by women. But if the craze catches on with men, we may have to produce matching underpants which can be worn outside their trousers to comply with the Superhero code.”

Capes are the garment of choice for superheroes because they give warmth, allow freedom for sudden movement, yet swirl beguilingly while flying through the air.

Knee length versions also have the advantage of covering a superhero’s bottom, which, when dressed in bump revealing Lycra can often detract from an all powerful image.

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Debenhams Reports Bad Bediquette Causing Friction Between The Sheets

Debenhams research has revealed that nearly three-quarters of the UK population have considered splitting from their partners because of bad bed etiquette. The research also showed that 78% of those questioned have considered moving house and 80% have thought about moving to the spare room.

Sleep-deprived shoppers admitted the detrimental effect that sharing a bed can have on relationships when asked whether or not they have an extra duvet to guard against a cover-hogging partner.

This was in response to a 41% growth in sales of single duvets which traditionally sell in fewer numbers than doubles, and a 24% growth in sales of king size beds.

Steve Lightfoot, Trading Director for Home at Debenhams said: “Our research has revealed the true level of resentment a bad-bed partner creates in the relationship – 10% of people we questioned have pushed their partner out of bed in frustration.”

Those suffering from foul-play in bed said that they lost an average of two hours sleep every night to naughty night-time habits.

Men are the biggest culprits for bad bediquette, with 16% more men than women being identified as creating an uncomfortable sleeping environment for their partners.

The most common bed offence was the ‘tuck and roll’, which is when the culprit holds onto the duvet and rolls onto their front, leaving their bed-buddy out in the cold.

Also a huge bugbear was the ‘midnight shuffle’, which is when one person insists on sleeping pressed against the other and when the victim shuffles away, the perpetrator follows them across the bed resulting in a ‘cliff-hanger’ situation.

Snoring, teeth grinding, kicking and fidgeting, and talking were the next most common night-time faux-pas keeping nearly three-quarters of Britons awake.

Habits mentioned more for being irritating were drooling, twitching and sleep walking.

So rife is the problem that Debenhams is in talks with suppliers about producing a night-time survival kit for customers which will include a double duvet, single duvet, ear plugs, eye mask, lavender spray and a hot water bottle.

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Topshop Pledges To Continue Support For Fashion Targets Breast Cancer

Topshop has announced it will continue its support of charity initiative Fashion Targets Breast Cancer in 2010 with the launch of a limited edition jersey vest, available in-store and online from the end of March.

Topshop has been working with Fashion Targets Breast Cancer since 2005, originally producing an exclusive shopper bag each year for the charity, which was then sold in store and online.

Following the success of 2009’s bold target print Tshirt, modelled by Jourdan Dunn, this year the charity garment will be a vest emblazoned with the slogan ‘Love to Love’. It will retail at £16, with £5 from every vest sold going to the charity.

In addition, charity pin badges and friendship bracelets will also be on sale from the women’s fashion retailer for a minimum donation of £1 for a pin and £2 for a bracelet.

Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer.

FTBC was established in 1990 by Ralph Lauren after his friend and fashion editor of the Washington Post, Nina Hyde, died of breast cancer. Since the campaign launched in the UK in 1996 it has raised over £10.5 million for Breakthrough Breast Cancer’s vital research, campaigning and education work.

This year, Fashion Targets Breast Cancer was launched with a series of new images, shot by world renowned photographer Mario Testino, featuring Kylie Minogue, Sienna Miller and Claudia Schiffer.

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Debenhams, High Street Fashion Retailer, Reveals British Parents Blow A Week’s Salary On Updating Their Child’s Wardrobe Each Season

The research figures show that parents spend on average £357 per season on updating their child’s wardrobe for school and recreation. This figure jumps to £427 for girls, and it’s the likes of celebrity ‘mini-mes’ such as Suri Cruise that are pushing this trend, as Miss Cruise herself reportedly has a wardrobe worth over $3 million.

In the online poll of 1,500 parents, Mums and Dads confessed to buying an average of 7 new girls dresses and 5 pairs of new shoes for their daughters per season, while little boys were treated to an average of 10 new t-shirts and 5 pairs of jeans in the latest style.

Parents admitted to splashing out on trend-led mini fashion items such as jeggings and blazers for girls to keep their tots in style, whilst 74% of Dads said they would buy their son their football team’s latest strip twice a year, plus the national England kit in between.

Debenhams has attributed this spend to the rise and rise of celeb kids sporting the latest catwalk fashions, or the ‘Suri Cruise Effect’.

Parents were asked to vote for the celebrity kids whose style they admired. Tots who came out on top included Sunday-Rose Urban, Shiloh Jolie-Pitt, Kingston Rossdale, Violet Affleck, Harlow Richie-Madden and the Beckham boys Brooklyn, Romeo and Cruz. However, the clear winner in the style stakes was Suri Cruise, who received over 50% of votes.

In the survey, 63% of parents said they didn’t need a reason such as a birthday party to buy their son or daughter a new outfit, and 45% shopped for new clothes for their child at least once a fortnight.

Over half of parents who were shopping for their daughters said they would consider fashion as important as functionality in picking new outfits.

In contrast to when their generation was growing up, 57% of parents said they wouldn’t dress their children in hand-me-downs from older brothers or sisters if they could afford new clothes.

Kate Liszka, Director of Childrenswear Buying at Debenhams commented: “Us Brits are somewhat famed for our competitive neighbourly streak, or for ‘keeping up with the Jones’s’. Now it seems that top of the British agenda where our kids are concerned is keeping up with the Cruises.”

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Debenhams.com Launches Two New Online Services

Debenhams.com launches two new online services: ‘Collect f r o m Store’ and ‘International Delivery’ to give customers a more comprehensive online service.

Following the successful launch of the Debenhams in-store ordering service, ‘Collect f r o m Store’ allows shoppers to buy online and have their shopping delivered to their local store for collection, free of charge.

In addition, customers in selected destinations outside of the UK are now able to have online purchases delivered to their homes with the new ‘International Delivery’ service. Debenhams now delivers to France, Germany, Spain, Sweden, Australia, New Zealand and United States within 5-14 working days with delivery fees starting f r o m £7.

F r o m the comfort of their own home, customers will have access to the full Debenhams range including well known Designers at Debenhams brands by the likes of Jasper Conran, Betty Jackson, John Rocha, Julien Macdonald, Matthew Williamson, Henry Holland, Ben de Lisi and Melissa Odabash.

Simon Forster, Online Director, said, “As part of our ongoing strategy to grow our online business we are continually developing the options that customers have available. Multi-channel retailing allows customers access to a wider Debenhams offer wherever they live, and a shopping option that suits them.

“Customers also have online access to the majority of in store promotions which means they can bag a bargain without having to flick through the sale rails at a time when making a saving is still a consumer priority.”

These new introductions follow the launch of Debenhams’ new look website in December 2009 which improved navigation and search tools, extended the product available online, revamped the design, introduced wider pages and ensured customers are able to get product quicker.

As well as the practical improvements made, Debenhams.com launched a ‘Be Inspired’ area on the website to provide shoppers with ‘tips, trends and style advice’. The weekly online ‘magazine’ includes a celebrity ‘Get the Look’ section, advice for different body shapes, and expert tips f r o m celebrity style guru Mark Heyes and the world renowned designers in the Designers at Debenhams stable.

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Topshop Introduces New Jonathan Saunders Collection For 2010

Topshop, the high-street fashion giant, has announced its partnership with the colour and print master Jonathan Saunders is to continue into 2010 with the launch of a new 2010 denim and devore collection, hitting Topshop stores at the end of January.

Geometric shapes and block colours run throughout this five-piece collection. A denim pencil skirt and matching cropped strapless basque are in panelled denim dyed in three different jean colours, ideal to be worn together, but can also be styled to great effect apart. A geometric devore grid design runs down the full length of a black body-conscious full length dress, a sweatshirt and a loose-fitting jersey tee, great for relaxed urban living.

Scottish born print designer Jonathan Saunders graduated from Glasgow School of Art in 1999 with a BA in Printed Textiles, going on to graduate from Central Saint Martin’s in 2002 gaining an MA with distinction in Printed Textiles. Jonathan joined the New Gen scheme for three seasons 2004-2005, sponsored by Topshop, which began their working relationship. Following three seasons showing in New York, Saunders has recently returned to London.

One of Saunders’ trademarks has been his use of traditional silk screening techniques, developing the concept of engineering prints around pattern pieces. Whilst print is still integral to his designs, more recently he has focused on the development of an architectural, clean form, perfectly displayed in his devore jersey pieces for Topshop.

Jonathan commented: “My collection for Topshop this season has been inspired by sportswear and workwear, as well as the bold and graphic shapes of the Memphis movement. It’s perfect for urban city dwellers”.

The new collection is Jonathan’s fourth for Topshop and will be available through selected stores: Oxford Circus, London Selfridges, Liverpool, Manchester Arndale, and online at Topshop.com.

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Burton Launches Score Draw Competition

Burton menswear has announced the launch of its Score Draw competition. The Score Draw collection is a retro collection of football shirts to celebrate the great years of footballing champions and cool shirts.

Burton Launches Score Draw Competition

There are 20 shirts available in the collection, covering 10 English clubs: Manchester United, Arsenal, Tottenham Hotspur, Everton, West Ham United, Leeds United, Newcastle United, Aston Villa, Sunderland and Manchester City, plus 4 Scotland shirts soon to be available.

To celebrate this collection Burton is giving the chance to win a T-shirt – a Brazil 1970 World Cup Final shirt signed by the world’s greatest ever player, Pele.

This authentic reproduction Score Draw shirt represents the all-time football shirt design classic. Worn by the famous Brazil team of the 1970 Mexico World Cup Final in the 4-1 victory over Italy, the top epitomises the classic encounter of the irresistible force meeting the immovable object as the Brazilian force prevailed and secured a record third World Cup triumph (1958, 1962, 1970).

This Score Draw shirt has been autographed by Edison Arantes do Nascimento, better known as Pele, who played in 92 internationals (scoring 77 goals) for Brazil – including two World Cup Finals.

For a chance to win this signed collectible retro Brazil shirt signed by Pele, entrants just need to fill out a competition entry form on the Burton site. The closing date for this competition is 12 February.

The Score Draw brand is the leading supplier of official retro football shirts in the World.

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