Debenhams has announced that it is offering customers the chance to save the trouble of travelling outside of the European Union (EU) in order to grab a duty free beauty bargain by taking the VAT off nearly 200 top name cosmetic, skincare and fragrance lines – until 28 July 2010.
The move comes 11 years after duty free laws were changed to exclude EU members, effectively removing duty free from the grasp of the millions of people who holiday in Europe.
Sara Stern, director of Beauty Merchandising at Debenhams, said: “We wanted to give our customers a kick start to their summer, with duty free savings across a range of premium and own buy cosmetics and that’s exactly what we have done.”
With no VAT on certain products, customers will be able to save money when shopping at Debenhams with a 17.5% reduction in the price.
Among the names included in the limited offer are top cosmetic houses like Estee Lauder, Lancome, Clinique, Elizabeth Arden, St Tropez, Givenchy, Calvin Klein, Benefit and Ralph Lauren.