Escapade has revealed that its villain fancy dress costumes outsell their heroic counterparts almost completely across the board.
Escapade Fancy Dress was carrying out its yearly audit when it discovered that its villain costumes were outselling its hero fancy dress outfits. The real shock came with the discovery of The Queen of Hearts costume from the film Alice in Wonderland being purchased 50% more often than the Alice costumes were.
This rule is also true for Batman who is out sold by his arch nemesis the Joker by 10%, Even the pinnacle of evil, the Devil, outsells Jesus by almost 30%.
Nicholas Williams, Marketing Manager at Escapade, believes that the reason that villains outsell heroes may be down to breaking the rules. He said: “People are drawn to the glamour behind villains. While the hero lives by the rules the villain is allowed unreserved free expression.”
The one hero and villain duo that the rule doesn’t seem to apply to is He-Man and his arch rival Skeletor, with He-Man costumes selling almost 60% more than those of his nemesis.