Debenhams has launched its latest app for the professional shopper on Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
The free-to-download, fully transactional apps follow the highly successful launch of the Debenhams iPhone app in October 2010. Designed to target the on-the-move shopper and enrich the in-store experience, the Debenhams iPhone app achieved 360,000 downloads and sales of nearly £1 million within five months of launch.
With the success of the iPhone app and sales on the Debenhams website increasing by 82.4%*, Debenhams has extended its multi channel business to include mobile phone users with Android and Nokia phones.
The Android app features a ‘Barcode Scanner’, the first by a high street retailer. This acts as a virtual shopping assistant, using the phone’s camera to snap product barcodes, automatically checking pricing and reviews. The barcode scanner has proved a popular feature on the iPhone app, with customers using it over 90,000 times in the first five months.
Customers can also use the scanner to access exclusive products and offers by looking out for specially generated visual QR codes in advertising and Debenhams’ store windows.
Harriet Williams, head of Digital Development for Debenhams said, “Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times*.
“Launching on the Android and Nokia platforms opens Debenhams mobile shopping to millions more customers, bridging the gap between the high street and Debenhams.com.
“Acting as a pocket personal shopper, downloading the Debenhams mobile apps means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past”.
Customers no longer have to scroll endlessly through reams of products online. The apps enable customers to narrow down the selection of items displayed by type, brand, colour, price and size. Bargain-hunting shoppers can even select to shop for sale items only.
The ‘Wish List’ feature has been designed to allow users create their shopping list and email their list to friends and family as gift ideas for birthdays and Christmas. Wish lists can either be created by scanning products in store or by selecting them in the app.