Debenhams, the high street store, has announced that deliberately mis-matched crockery, where no two plates or cups are the same, is the latest craze to hit the UK.
A fad which started in trendy restaurants has spread to homes all over Britain, latest sales show.
It’s a rebellion against the rigid, formal, starched table cloth rules which have governed dinner parties in Britain for the last century.
Debenhams’ spokesman Ed Watson said: “It’s a Mad Hatter’s approach to formal dining:
“Young people are turning their backs on one of the last surviving forms of etiquette dating from the Victorian period.”
The trend towards crockery in different shapes, colours and sizes was first noticed by Debenhams last year.
The style is common in the latest trendy tea houses which deliberately mix and match vintage cups and saucers and dinner plates but carefully coordinate the different colours and patterns to achieve an artistic end result.
Sales also soared following the release of Tim Burton’s hit film Alice in Wonderland in 2010.
Online bargain codes and vouchers specialist DiscountVouchers.co.uk has announced it has been nominated for this year’s prestigious A4UAwards. The leading money saving website offers consumers savings at more than 500 retailers and has achieved the significant nomination just two years on from being founded.
DiscountVouchers.co.uk has received the A4UAwards nomination in the ceremony’s ‘Best Use of Social Media’ category, with the awards recognising the website’s innovative “12 Days of Christmas” campaign. DiscountVouchers.co.uk conducted the campaign ahead of the Christmas 2010 period, and this year’s 2011 A4UAwards ceremony will take place at the luxury Grosvenor House Hotel in central London on May 17.
The format of the DiscountVouchers.co.uk 12 Days of Christmas campaign was to offer site users a different prize each day of the festive period, with gifts on show including such fun items as a Formula Ford driving session at Silverstone through BuyAGift.co.uk, a Go-Kart from Halfords and a family ticket to Thorpe Park through Lastminute.com.
Since the company’s inception in 2009, DiscountVouchers.co.uk has built and grown in popularity to nowadays be recognised as one of the major players in the retail deals sector. In only two years the company has grown its user base to more than 3.5million as well as expanding the number of retailers in carries on its site to more than 800.
DiscountVouchers.co.uk made users aware of the 12 Days of Chrsitmas campaign via its Facebook and Twitter feeds, with the two social media platforms seeing a 59% increase in followers throughout the scheme’s duration. Further to this those DiscountVouchers.co.uk associated merchants listed on the company’s site saw noticeable increases to their revenues and sales figures.
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