Online bargain codes and vouchers specialist DiscountVouchers.co.uk has announced it has been nominated for this year’s prestigious A4UAwards. The leading money saving website offers consumers savings at more than 500 retailers and has achieved the significant nomination just two years on from being founded.
DiscountVouchers.co.uk has received the A4UAwards nomination in the ceremony’s ‘Best Use of Social Media’ category, with the awards recognising the website’s innovative “12 Days of Christmas” campaign. DiscountVouchers.co.uk conducted the campaign ahead of the Christmas 2010 period, and this year’s 2011 A4UAwards ceremony will take place at the luxury Grosvenor House Hotel in central London on May 17.
The format of the DiscountVouchers.co.uk 12 Days of Christmas campaign was to offer site users a different prize each day of the festive period, with gifts on show including such fun items as a Formula Ford driving session at Silverstone through BuyAGift.co.uk, a Go-Kart from Halfords and a family ticket to Thorpe Park through Lastminute.com.
Since the company’s inception in 2009, DiscountVouchers.co.uk has built and grown in popularity to nowadays be recognised as one of the major players in the retail deals sector. In only two years the company has grown its user base to more than 3.5million as well as expanding the number of retailers in carries on its site to more than 800.
DiscountVouchers.co.uk made users aware of the 12 Days of Chrsitmas campaign via its Facebook and Twitter feeds, with the two social media platforms seeing a 59% increase in followers throughout the scheme’s duration. Further to this those DiscountVouchers.co.uk associated merchants listed on the company’s site saw noticeable increases to their revenues and sales figures.