Debenhams Reveals Mums Trying To Outdo Each Other At The School Gate

Debenhams has revealed that a new breed of fashion conscious mums in Ireland is fast turning the school run into a catwalk competition as they vie to outdo each other at the school gates.

Usually obsessing about how well the apple of their eye is performing at school, many mums are now turning their attention to themselves to ensure that they get top marks in the fashion class.

The trend was revealed when Debenhams research team asked Irish female customers what they wore on the school run.

Over 60% of women admitted to feeling pressurised to compete in the fashion stakes thanks to ever increasing numbers of yummy mummies in the press.

Staggeringly, some women (37%) were managing to get their children dressed and ‘doll themselves up to the nines’ before dropping the kids off and returning home to change into more child friendly outfits.

To compete in the style stakes 52% of women admitted to taking tips from celebrity super mums like Elle Macpherson and Claudia Schiffer – using them as a benchmark of how it should be done.

“We were staggered with the findings,” said Debenhams, Karen Nason. “It seems for many being a model mum isn’t just about debating whether nurture or nature is the best approach to childrearing. Now modern mothers, it seems, have the added pressure about what women’s clothes you wear at the school gate as well. ”

The majority of women (79%) said they wouldn’t be seen dead in their track suits on the school run, 88% said they would never turn up without make up on and 57% agreed that runners or Uggs are not appropriate footwear.

Via EPR Network
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Debenhams sees Bra in a Jar sales soar

Debenhams Beauty Hall has revealed that women are worrying about the appearance of their necks and busts as much as their faces, causing a boom in ‘bra in a jar’ products.

Products designed to minimise turkey necks and smooth crepey cleavage are up 265% on last year, so that the sector is now one of the fastest growing in the beauty industry.

Women, conscious of the ‘Madonna effect’ – age-defying face yet age-indicating neck and décolletage – are turning to dedicated creams to turn back the years and achieve the full, glowing cleavage making a comeback on red carpets and high streets alike.

Celebrities such as “the sexiest woman in the world”* Christina Hendricks (age 36 years), Nigella Lawson (51), Jane Seymour (60), and Raquel Welch (70) have shown age is no barrier to a fantastic décolletage and with summer on the way, British women are preparing for bikini season with gusto.

Sara Stern, director of Beauty at Debenhams said, “However much you take care of your face, ignoring the décolletage and neck area will betray your age in a second.

“Motherhood, too much sun, lack of moisturiser and use of perfume on the area can damage the thin, fragile skin and wrinkles and sun spots will all be evident.

“We’ve already seen a boost in sales of cleavage-enhancing push up bras and now our Beauty Hall is following suit. The popularity of the hourglass figure shows no signs of slowing and women are keen to turn back the clock with a plump bust”.

Bust make-up has also experienced a rise in sales with women masking any imperfections with fake tan (up 28%) and using bronzer (up 7%) to shade in the illusion of the ideal cleavage, a long established tool used by make-up artists.

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Ernest Jones Announces The Launch Of Tolkowsky Diamond Jewellery

Ernest Jones has announced the launch of the Tolkowsky diamond jewellery collection. In launching this prestigious brand, Ernest Jones is offering consumers the opportunity to buy high quality, prestige jewellery with history and pedigree, on the high street.

To celebrate this launch with Tolkowsky, Ernest Jones will be offering three of the most valuable jewellery items it has ever sold – The Tolkowsky Tumbling Suite. This consists of the White Gold Tolkowsky Tumbling Tiara totalling 8.51ct Diamond, White Gold Tolkowsky Tumbling Necklace totalling 19.15ct Diamond, White Gold Tolkowsky Tumbling Earrings totalling 4.45ct Diamond. These spectacular items of jewellery will only be available for a limited time, and allow consumers to see some of the finest pieces of jewellery available anywhere today.

As one of the world’s leading diamantaires, Tolkowsky has been perfecting the finest diamonds for 200 hundred years and is renowned in the diamond industry for inventing the Ideal Cut diamond. Each Tolkowsky diamond is hand crafted to offer the customer the very finest quality. If a diamond is cut too deeply or too shallow, then light will escape and the diamond loses its brilliance, fire and sparkle. To prevent this, Marcel Tolkowsky, grandfather of the current CEO, set out to define the ideal proportion of a diamond’s cut to maximise brilliance and dispersion of light. The result was the Ideal Cut which is a perfectly symmetrical round brilliant cut diamond designed to offer excellent return of light.

To further guarantee the quality of its jewellery, each Tolkowsky diamond is certified by a leading independent diamond grading laboratory and has a GemEx Light Performance Certificate as proof of the diamond’s superior light performance.

When buying a diamond ring, consumers need to be aware of the 4Cs, and the Tolkowsky collection scores highly on these fundamental diamond purchasing considerations.

Via EPR Network
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Look Outdoors and get ready for summer with Outdoor Look

With autumn coalescing into spring, we are entering an exciting time of year for outdoor enthusiasts.

British summertime officially begins this weekend and while we hope for some sun, will inevitably experience some rain, the temperature is generally just about right to get outside.

Online retailer outdoorlook.co.uk are on hand to help too, offering an affordable range of outdoor clothing which mix durability with versatility perfectly. The selection of outdoor clothing is stylish too, with established brands such as Merrell and Regatta.

“We have bright colours and a variety of styles to suit any outdoor adventurer, from the novice to the seasoned pro,” explained Outdoor Look founder Ian Brookes.

“This will be out first full summer offering Merrell walking shoes and Boots, and we expecting some great demand as people look to get outside and hit the trail.”

Outdoor Look pride themselves on an extensive range of product from popular brands sold at such a discounted price. Brookes says it is all about rewarding customers for their enthusiasm and loyalty;

“We have a lot of customers who do repeated purchases with us and see us as a one-stop shop for all their outdoor needs. This is great and what would like Outdoor Look to be seen as, so it’s important we treat our customers fairly.”

With outdoor activities such as hiking having a next-to-nothing cost, and Outdoor Look being a cheap destination for your outdoor clothes, outside enthusiasts really are getting a treat when shopping at outdoorlook.co.uk.

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Get Ready To De Layer With The Help Of Brookes As British Summer Time Begins

British summertime has officially begun! It’s an exciting time of year as evenings become a little lighter and the temperature (hopefully) a little higher. This inevitably means a change to the workwear wardrobe as (and without trying to jinx it too much) the jumpers and fleeces are packed away for 6 months.

eBrookes.co.uk has been on hand for over 10 years to assist with this transition. Providing quality and affordable workwear to workers across the country, founder Ian Brookes prides his business on its ease of access. With all products priced at wholesale prices, ebrookes.co.uk is a great place to kit your workforce out for the approaching summer months.

“It’s a fantastic time of the year as generally everyone’s moods are lifted by the anticipation of warm weather and brighter evenings. For workers, it means shifting your workwear slightly, but it doesn’t have to be too much of a demanding task,” said Brookes

“Our Fruit of the Loom T-Shirts are made of great quality you can come to expect from the famous brand and make a great addition to your summer workwear wardrobe. We also have a wide range of polo shirts from a variety of brands such as Adidas, CAT, and Dickies. Like all of our products, they are priced at wholesale prices, and if you buy in bulk, you make even more savings,” added Brookes.

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Make Your Clothes Personal This Spring

Ian Brookes, founder of online workwear retailer eBrookes.co.uk has highlighted the site’s innovative workwear clothing personalisation service as an important tool which could be used to help work forces around the country.

Not satisfied with simply providing a quality service which supply’s the UK’s work forces with quality discounted workwear, Brookes has gone a step further and provides a full clothing customisation service which is proving increasingly popular not just with work forces but sports teams alike.

How fitting it is then that the eBrookes mantra is, “Making clothes personal”.

“We are finding our customers really want to make the most of the clothing they buy from us, and because we price our workwear at such a heavily discounted price, it is affordable to do so,” explained Brookes

“It can be generic text or a custom made logo which we can print or embroider on a range of clothing which really makes you stand out from the crowd.”

“We have recently been attracting a lot of interest from sports teams who customise their team jerseys and kit bags which really does give the attire a professional and high quality look.”

Ian Brookes also had his view on how personalised workwear can aid a workforce in more ways than one;

“In terms of workwear personalisation, I feel it’s has become so popular because it gives the workforce a greater sense of belonging and identity which promotes a more positive attitude. Generally when workers are happier they are more productive”.

So it’s not just a smarter workforce but potentially a more productive one which can be achieved with the help of personalising your workwear clothing.

Via EPR Network
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