Ernest Jones has announced the launch of the Tolkowsky diamond jewellery collection. In launching this prestigious brand, Ernest Jones is offering consumers the opportunity to buy high quality, prestige jewellery with history and pedigree, on the high street.
To celebrate this launch with Tolkowsky, Ernest Jones will be offering three of the most valuable jewellery items it has ever sold – The Tolkowsky Tumbling Suite. This consists of the White Gold Tolkowsky Tumbling Tiara totalling 8.51ct Diamond, White Gold Tolkowsky Tumbling Necklace totalling 19.15ct Diamond, White Gold Tolkowsky Tumbling Earrings totalling 4.45ct Diamond. These spectacular items of jewellery will only be available for a limited time, and allow consumers to see some of the finest pieces of jewellery available anywhere today.
As one of the world’s leading diamantaires, Tolkowsky has been perfecting the finest diamonds for 200 hundred years and is renowned in the diamond industry for inventing the Ideal Cut diamond. Each Tolkowsky diamond is hand crafted to offer the customer the very finest quality. If a diamond is cut too deeply or too shallow, then light will escape and the diamond loses its brilliance, fire and sparkle. To prevent this, Marcel Tolkowsky, grandfather of the current CEO, set out to define the ideal proportion of a diamond’s cut to maximise brilliance and dispersion of light. The result was the Ideal Cut which is a perfectly symmetrical round brilliant cut diamond designed to offer excellent return of light.
To further guarantee the quality of its jewellery, each Tolkowsky diamond is certified by a leading independent diamond grading laboratory and has a GemEx Light Performance Certificate as proof of the diamond’s superior light performance.
When buying a diamond ring, consumers need to be aware of the 4Cs, and the Tolkowsky collection scores highly on these fundamental diamond purchasing considerations.