The Book People, online seller of fiction books, children’s books and more, has been voted into fourth place in the ‘best sites for books’ list and 14th in the ‘Top 75 Online Shops Rated by Their Customers’.
In the UK’s largest survey of online shops, the Book People beat Tesco.com, Waterstones.com, WHSmith.com and 10 other big name brands to the top five, only being pipped to third position by Play.com, second place by Abebooks.co.uk and first place by Amazon.co.uk.
The results were ranked in order of their Which? customer score, which was calculated on current customer satisfaction and how likely a customer is to recommend the site to a friend. The Book People’s customer score was an impressive 80%, with Amazon.co.uk at 88% more and Play.com just 1% higher at 81%.
The Book People’s 80% also saw them take 14th place in the overall ‘best sites’ survey, which didn’t break the websites down by industry or category. Online underwear shop figleaves.com and thebodyshop.co.uk also scored 80%, meaning they shared the same spot with the Book People.
Interestingly Apple.com, one of the world’s largest and most successful brands, only scored 1% more than the Book People, putting them in 11th place alongside Screwfix.com and Wiggle.co.uk.
The Book People trumped brands such as MarksandSpencer.com (24th with 76%), Boots.com (34th with 72%) and ASOS.com (39th with 71%) in the customer satisfaction survey.
Emma Whyman of the Book People said: “We pride ourselves on keeping in close contact with all our customers so that we can continue to deliver a selection of handpicked books that we know they will love to read.
“This, coupled with attentive and efficient customer care, means we can be very proud of the experience our customers receive. It also means we have great foundations to build on and become even better!”
The Book People has jumped from 16th place in 2010 this year and is looking to improve on this further next year.