What are the two most important assets you want from a pair of winter boots?
How about warmth and comfort?
Well, online fashion footwear retailer SoYouShoes.co.uk is now offering a new line made from the finest sheepskin and merino wool, imported directly from Australia.
What Australians don’t know about breeding and rearing sheep which produce the best-quality wool isn’t worth knowing. And more than 15 years ago, the enterprising team behind EMU boots decided that they should make a range of stylish yet practical boots which had the legendary softness of this wool on the inside, and the toughness of the finest leather on the outside, to withstand the famously harsh winters their country suffers.
EMU Australia boots, though, are no ordinary boots. While warmth and comfort are at their heart, their design is a product of the Geelong coast’s famed surfing culture, whose foremost followers came up with the original ‘ugly sheepskin boot’ in the 1970s, combining their own eye for design and something out of the ordinary, with a need to keep their toes toasty during the surfing closed season.
The boots are produced solely from sheepskin processed at one of Australia’s largest tanneries, which was family-owned for more than half a century, and today still employs many workers from that era.
“At SoYouShoes, we scour the world for new ideas to add to our ladies shoes ranges, but comfort and wearability are our prime concerns,” said the company’s Katie Stevens.
“The EMU Australia boots are inspired by the unique natural environment of the area in which they’re produced.”
Added Katie: “We felt that uniqueness and authenticity fitted really well into our own philosophy at SoYouShoes, which is to offer shoes with a ‘wow factor’, and combine this with a constant quest for excellence in our customer service.”
Check out the EMU Australia range today from SoYouShoes, where we always strive to be one step ahead of the rest of the field.