Halfords Helps Dallaglio And Flintoff Into The Saddle For Cycle Slam 2012

The UK’s leading bike retailer Halfords is delighted to announce that it is providing the pedal power for the Dallaglio Flintoff Cycle Slam 2012, supported by Virgin Media.

Cycle Slam is a gruelling 2,817km charity cycle ride, from Olympia, Greece to the Olympic Park, London, to be undertaken by two former England captains and sporting legends, Lawrence Dallaglio and Andrew ‘Freddie’ Flintoff, and a team of 400 riders.

Freddie and Lawrence will be riding Boardman Performance Series Road Pro Carbon bikes supplied exclusively by Halfords. The retailer is also sending a team of mechanics, all highly experienced in maintaining road and mountain bikes, to provide technical support and the repairs and replacement parts that will be needed keep the riders on the road.

The 22 day ride starts on St George’s Day (April 23) 2012 and involves five non-stop stages of gruelling terrain across Europe. Riders aim to raise £2,012,000 for the Dallaglio Foundation (supporting Cancer Research UK) and the AF Foundation (a children’s charity raising funds to build, develop and improve child rehabilitation and physiotherapy units throughout the UK) as well as Virgin Unite (the not-for-profit foundation, helping young people in the UK to increase their employability and entrepreneurialism, as well as tackling other important issues for young people).

David Wild, Halfords CEO, said: “Supplying, servicing and repairing bikes is something we do everyday for our customers across the country. We are delighted to bring the know-how, experience and bikes, from our exclusive Boardman Performance Series range, to this special endurance event. Halfords mechanics will be on the road with Lawrence and Freddie to ensure their cycles are in top order throughout the entire ride. We wish all the riders the best of luck in raising funds for such fantastic charitable causes.”

Lawrence Dallaglio said: “We can’t wait to get on with training on our new Boardman Performance Series bikes – they’re quality machines that will definitely help us achieve the speed and power we’ll need over the 22 day event. The ride is going to be unbelievably tough, but we’re confident that with support from our Halfords mechanics and the wider team we’ll stay on schedule and exceed our fundraising target of £2,012,000.”

The Dallaglio Flintoff Cycle Slam 2012 is supported by Virgin Media.

Via EPR Network
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Makro Updates Own Brand Champagne

Makro has re-launched its range of high quality own brand Champagne, Veuve Pelletier, which retails at almost half the price of well known brands such as Moet and Veuve Clicquot. The revamped bottle includes a new design which clearly communicates the brand’s commitment to quality.

Sales of Champagne rose 16.3% in 2010 according to figures published by the Champagne Bureau and ‘off-trade’ experienced an increase in sales of 6%. The booming market combined with the high sales during the festive season means that Champagne can become an excellent source of revenue for both ‘on’ and ‘off-trade’ and a low price point will ensure maximum profits

Champagne Veuve Pelletier Brut and Champagne Veuve Pelletier Demi Sec are both made from a blend of three grapes: Chardonnay (10%), Pinot Noir (62%) and Pinot Meunier (28%.)

Veuve Pelletier Brut (12.4% alcohol) is aged for a minimum of 15 months allowing the blends to harmonise bringing out the notes of brioche, honey and a fresh floral scent. The mouth is well balanced, with a roundness and red fruit flavour with a delightful long lasting elegant finish.

Veuve Pelletier Demi Sec (12.2% alcohol) boasts a golden yellow colour bursting with fine and regular bubbles with an expressive vinous nose and a fruity flavour combined with sweet honey. The sweet flavours prevail in the mouth and are followed by the fruitiness of the wine and a suave finish.

The Champagne was selected as part of an international sourcing strategy with parent company Metro. The wines underwent sommelier and consumer testing to ensure the finest quality product was selected.

Karen Hornby, Own Brand Manager for Makro, said: “Veuve Pelletier Champagne is possibly the best Champagne on the market at this price point. It represents excellent value for money and is the perfect addition to any independent retailer, bar, restaurant or club’s wine list in time for ideal Christmas gifts.

“The low price point ensures that it is easy to make a strong mark-up without losing any confidence in the quality of the product. It also means that a quality product can be enjoyed everyone.

“Any Makro customer who is unsure about which wine to buy for their customers can speak to a professional sommelier at any of our 30 stores nationwide.”

Veuve Pelletier Brut and Demi Sec are both available at: 6 x 75cl £69.49* or 1 x 75cl £12.49** current prices applicable until 4 Jan 2012.

Via EPR Network
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