Calvin Klein have developed something of a reputation over the years when it comes to their provocative advertising campaigns, and their latest perfume for men, Encounter, is no different.
The New York fashion house drafting in some celebrity heavyweights to act as the faces for the new fragrance; supermodel Lara Stone and Alexander Skarsgard, star of the hit US TV series True Blood.
In the seductive campaign shots, Lara and Alexander are seen sharing some intimate moments on camera, in a series of images and videos that will form part of an elaborate campaign that encompasses TV, press and social media.
The visuals have been shot in a classic film noir style to add an intense atmosphere, and the narrative is deliberately left open-ended in order to let the viewer imagine infinite possibilities for the story to develop.
As for the perfume itself, Encounter is described as having a crisp and sensual aroma, opening with intoxicating top notes of spices, mandarin, cardamom and rum, which then flows seamlessly into a floral heart of pepper, jasmine, patchouli and cognac, and finally, the Encounter scent is smoothly rounded off with a rich base of agarwood, cedarwood and musks.
Via EPR Network
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