Carrefour is playing a part in commemorations to mark the 50th anniversary of diplomatic relations between France and China: events get under way on 27 January in Paris and Beijing, and will then continue throughout the year through various initiatives held in both countries.
Paris, France, 2014-1-15 — /EPR Retail News/ — 27 January 2014 is the anniversary of a press release being published by the Elysée in 1964, a date that is being celebrated in Beijing with Carrefour’s support by an exhibition which traces “50 years of history in Franco-Chinese relations”, organised by the Charles de Gaulle Foundation. Carrefour will also be one of the partners in Paris celebrating the “Nuit de Chine” (Night of China) at the Grand Palais, an event being staged to mark this date in the presence of many major personalities. And on the same day, two young adventurers – supported by Carrefour – will leave Paris for Beijing, a distance of some 12,500 km that they will be covering by bicycle along the Silk Road, passing through 10 countries.
Throughout 2014, Carrefour will be lending its support to other initiatives that make up the official programme in China, a programme that has been drafted under the aegis of the French Institute: a conference on food safety in May, as well as a number of other campaigns to highlight products in the French Reflets de France gourmet range.
Through these partnerships, The Group is seeking to demonstrate its on-going commitment to China, a country in which it was the first retailer to open a hypermarket (Beijing in 1995) and where it now manages 235 spread across 73 different cities.
*Watch videos of their bicycle trip at www.carrefour.com