Paris, France, 2014-1-15 — /EPR Retail News/ — Carrefour is continuing with its drive to increase its numbers of convenience stores with the opening of its 500th Carrefour city in Le Plessis-Robinson (south-west Paris) on Wednesday 8 January.
Carrefour city – a store format designed for urban customers who need more services and longer opening hours
Since 2009, Carrefour city stores have been making the lives of people living in cities easier. With longer opening hours, they stock a complete selection of products for day-to-day shopping trips: groceries, frozen foods, home maintenance, ready-to-eat products, etc. As well as a wide range of Carrefour-brand and national products, Carrefour city customers get all the usual benefits that their loyalty cards (accepted in all Carrefour stores) provide.
According to Gérard Dorey, Carrefour France’s Executive Director for Convenience and Cash, “our opening our 500th Carrefour City store is evidence of this format’s success and of its having found its place in the lives of city consumers; they get all the usual benefits of the Carrefour name – a wide choice, low prices, a warm welcome and convenience, helping them to save time. We are very pleased to be playing a part in helping retail and boosting the local economy here in Le Plessis-Robinson”.
The Carrefour city store of Le Plessis-Robinson: a store that is rooted in its environment and managed by a local franchisee
Christian Robert, a local resident of Le Plessis-Robinson and retail enthusiast, was able to open a store in his town via Carrefour’s lease-management scheme. Following his experience of running a Carrefour city in Paris’ 15th arrondissement, he was able to use the scheme to get the training and financing that he needed to open his own store in Le Plessis-Robinson His aim is to create a genuine retail dynamic at local level. In fact, Mr Robert’s store gets its baguettes from a local traditional bakery.