The Toy Authority Constructs Dedicated Feature Shop and Plans Special Events in Stores Nationwide to Celebrate the First-Ever Full-Length Movie Based on the Iconic Brand
Wayne, NJ, US, 2014-1-21 — /EPR Retail News/ — In anticipation of the theatrical release of “The LEGO® Movie” on Friday, February 7, Toys“R”Us® will serve as a go-to destination for building enthusiasts excited to recreate their favorite scenes from the first-ever full-length LEGO adventure film. Customers will find the latest movie-inspired products in a dedicated feature shop in Toys“R”Us stores nationwide beginning Thursday, January 30. Additionally, these all-new items are now available online at Toysrus.com/LEGO. To help fans of all ages celebrate further, all Toys“R”Us stores will host a special event, as well as offer exciting gifts with purchase and a chance to win prizes, while supplies last.*
“LEGO construction sets prove to be perennial favorites among our customers, and in recent years, those that allow kids and collectors to bring moments from entertainment properties to life have gained in popularity,” said Lisa Harnisch, Senior Vice President, General Merchandise Manager, Toys, Toys“R”Us, U.S. “LEGO products have even influenced TV shows and movies with the introduction of Ninjago: Masters of Spinjitzu on Cartoon Network and now ‘The LEGO Movie.’ One thing is certain, the LEGO brand is engrained in pop culture, and we are thrilled to offer enthusiasts of all ages the broadest assortment of LEGO sets, exclusive items and special events so they can experience the magic of building right in our stores.”
On-Screen Action Brought to Life – Brick-by-Brick – with Latest LEGO Movie Merchandise
Beginning Thursday, January 30, through March, shoppers across the country will discover a dedicated feature shop in Toys“R”Us stores filled with brand-new products inspired by epic scenes and fan-favorite characters from “The LEGO Movie.” The themed shop will showcase nearly 20 items, from playsets that replicate action-packed adventures, to all-new minifigures and vehicles. Fans can join Emmet, an ordinary LEGO minifigure, on his quest to stop an evil LEGO tyrant from gluing the universe together. “The LEGO Movie” items currently available in-store and online at Toysrus.com/LEGO include:
The LEGO Movie Rescue Reinforcements
Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/LEGO, avid builders will enjoy ambushing the biggest Micro Manager from the ground and air after constructing this 859-piece set. Ages 8 to 14 years.
The LEGO Movie Melting Room
With this 122-piece set, younger LEGO lovers can help Wyldstyle free Emmet from the Melting Room and the custody of Lord Business’ Robo Police. Ages 6 to 12 years.
The LEGO Movie Cloud Cuckoo Palace
LEGO enthusiasts can join Emmet and Wyldstyle, and meet Unikitty, who leads all the Master Builders in this 197-piece playful paradise, while trying to avoid Lord Business’ Executron, who is ready to capture Emmet after trailing the crew. Ages 7 to 14 years.
The LEGO Movie Castle Cavalry
Builders will enjoy recreating the action of an exciting movie scene with this 424-piece set. With an impenetrable castle that turns into an armored cavalry, protecting innocent civilians from the wrath of Lord Business and his men is all in a day’s work for Emmet. Ages 8 to 14 years.
The LEGO Movie Metal Beard’s Duel
With this 412-piece set, “The LEGO Movie” fans can help Metal Beard, who lost his body parts in a previous battle with Lord Business and rebuilt himself with old ship scraps, to overtake one of Lord Business’ Micro Managers. Ages 8 to 14 years.
LEGO Lovers Assemble! Toys“R”Us Builds Excitement with Savings and Special Events
To mark the official release of the “The LEGO Movie” in theaters, Toys“R”Us will engage building enthusiasts in the following ways:
- Gifts with LEGO Product Purchases: Beginning Sunday, February 2, customers who make a $50 or more LEGO construction purchase in-store will receive a complimentary ticket to see “The LEGO Movie” in theaters, while supplies last. Plus, on Saturday, February 8, those who purchase “The LEGO Movie” video game for Nintendo 2DS will receive a $15 Toys“R”Us Gift Card, while supplies last.**
- Calling all Little Builders for “The LEGO Movie” In-Store Event: Toys“R”Us stores nationwide will host a special event from 12 noon – 2pm on Saturday, February 8, during which aspiring builders can construct – and take home – Emmet’s car. Plus, customers can try out the all-new “The LEGO Movie” video game on Nintendo 2DS.*
- Prizes and Surprises: As part of the February 8 in-store event, attendees can enter a raffle to win one of two exciting prizes. One lucky winner at each Toys“R”Us location will receive a $10 Toys“R”Us Gift Card, while a second winner will receive the Lord Business’ Evil Lair construction set.
- And, Congratulations to the Toys“R”Us Fans & Friends Sweepstakes Winner: Earlier this month, customers across the country were invited to enter for a chance to win a trip for four to theLos Angeles premiere of “The LEGO Movie.” Congratulations to Tracy B. from Indiana, who will enjoy this once-in-a-lifetime experience!
For the latest information surrounding “The LEGO Movie” products, special events and more, customers can visit the Toys“R”Us Facebook fan page at Facebook.com/Toysrus, Pinterest page at Pinterest.com/Toysrus or follow on Twitter and Instagram (@Toysrus).
To download high-res images of select “The LEGO Movie”products, please click here.
*Excludes Toys“R”Us Express and Outlet stores.
**No rain checks.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. © 2014 The LEGO Group. All Rights Reserved.
THE LEGO MOVIE © The LEGO Group & Warner Bros Entertainment Inc.