Wm Morrison Supermarkets plc selects Sue Ryder as its next charity partner

Bradford, England, 2014-1-31 — /EPR Retail News/ — Morrisons colleagues have voted for Sue Ryder to be the retailer’s next charity partner. Sue Ryder won the nationwide colleague vote with 42% of the vote, beating Age UK and I CAN to secure a corporate partnership.

Sue Ryder is one of the leading national charities providing care for people with incurable illnesses and supporting families practically and emotionally. The partnership, which will see fundraising from customers and colleagues, will enable Sue Ryder to establish Morrisons “Community Clinics” making local services and care available for more families across the UK; to introduce “Morrisons Mobile Units” bringing advice and information to communities and “Morrisons Family Support Teams” supporting families emotionally and practically through terminal and incurable illness.

At the heart of the partnership is a shared belief that everyone should be able to get the care they want when they need it most, and that their families should be supported through the most difficult times. The money raised will enable us to provide thousands more people across the UK access to the best possible care at the end of their lives in a place of their choice, surrounded by their loved ones.

Sue Ryder’s Chief Executive Heidi Travis said, ‘I’d like to say a huge thank you to Morrisons colleagues for choosing Sue Ryder as their new charity partner. We’re very excited to be working with such a fantastic company, and we’re committed to supporting customers and colleagues with your fundraising every step of the way. Together, we’ll be able to give thousands of people the care they want at the end of their lives, supporting them and their families in the heart of their communities.”

Dalton Philips, Chief Executive of Morrisons said, ‘Working with Sue Ryder we want to make a real difference to families affected by terminal illness across the country. Our colleagues and customers always give so generously, and we are committed to raising millions of pounds through this partnership.”

The partnership will commence on the 2nd February following the end of Morrisons existing partnership with Save the Children UK, which has raised £7 million.

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