LONDON, 2014-2-28 — /EPR Retail News/ — Several Sainsbury’s stores have teamed up with children’s authors to help schools celebrate World Book Day. As part of Sainsbury’s ‘Make Believe’ campaign, we have opened up a new chapter in our community work by inviting children’s authors such as Joanna Gray and many more into several stores.
The event runs from 28 February until Thursday 6 March, as part of Sainsbury’s ‘Make Believe’ campaign. The first reading corner took place at Wakefield Marsh Way on Wednesday (28 February) and involved Leeds author Joanna Gray who wrote ‘Little Raindrop’ which teaches children about the water cycle.
Joanna said: “I love World Book Day and it provides a great way to show children the magical world of reading. I really enjoyed meeting the children at St Austin’s Primary school and helping them learn more about the water cycle, which is the main theme behind the book”.
Along with the eight stores supported by authors, over 50 more Sainsbury’s stores will be holding their own reading corners with local schools, with some featuring special appearances by popular children’s characters including ‘Cat in The Hat’, ‘Mog’ and ‘Blue Kangaroo’. Meanwhile, ‘The ‘Gruffalo’ will be teaming up with Former Blue Peter presenter and mother of two, Katy Hill to read ‘The Gruffalo’ to school children from Merton Abbey Primary school on Tuesday 4 March.
The ‘Make Believe’ Reading Corners will also give the children the chance to dress up as their favourite book character to celebrate World Book Day, which is an annual event with the aim to get children excited about reading. Along with the reading, children will get to create their own bookmarks, and masks at the reading corner, which will be provided by Disney. Each child will also receive a copy of the modern Disney classic ‘Tangled’ to take away.
As part of ‘Make Believe’, selected stores have a range of childrenswear outfits and books, which are on sale now.