LONDON, 2014-2-28 — /EPR Retail News/ — Sport Relief is back and Sainsbury’s is going the extra mile to help customers and colleagues fundraise. The first-ever Sainsbury’s Sport Relief Games takes place in March and there is likely to be a run, cycle or swim event near you. Meanwhile, a range of new merchandise is now on sale in-store.
The Sainsbury’s Sport Relief Games take place from Friday 21 to Sunday 23 March 2014 and the public can join in the fun by running, swimming or cycling their way to raising cash at over a thousand venues around the country. To find out where your nearest event is taking place, visit http://www.sportrelief.com/event-info/enter-now
Fundraising activities will be taking place across all Sainsbury’s stores during Friday 21 to Sunday 23 March and will include a nationwide flash mob dance on Friday 21March across all stores to help generate further funds for Sport Relief.
Sainsbury’s Chief Executive Justin King is also getting set to take part in his own Sport Relief Mile challenge. Justin is hoping to beat his previous fundraising total of £70,000 when he runs with over 1,000 colleagues between Wednesday 19 and Sunday 23 March.
Chief Executive Justin King said: “I’m really looking forward to meeting our colleagues across the country as I get set for my final Sainsbury’s Sport Relief Mile Challenge, ending in a run, swim and cycle in London Queen Elizabeth Olympic Park on Sunday 23rd March. The commitment from our colleagues to raise funds in previous years has been incredible and they really do go the extra mile”.
Looking good when taking part in the Sainsbury’s Sport Relief Games or other sporting activities has also never been easier with the exclusive range of Sport Relief merchandise available in stores this year, which includes the official Sport Relief t-shirt, priced at just £10.
Sport Relief Ambassador, Perrie Edwards from Little Mix said: “We’ve all seen people push themselves and do incredible things for Sport Relief so it’s a dream come true to be part of it.”