Stockholm, Sweden, 2014-4-8 — /EPR Retail News/ — David Beckham and H&M are proud to introduce swimwear to the David Beckham Bodywear range in selected H&M stores in May 2014. The collection consists of three different styles: boardshorts, swimshorts and trunks. As with every piece in the David Beckham Bodywear range, the focus is on fit, performance, comfort and style.
The result is a swimwear collection which offers a fresh update on classic masculine style. The trunks and swimshorts come in single colours, while the longer boardshorts also come in colour blocks, and in a graphic check.
“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer. We’ve worked hard to create new classics for men, with great fit, comfort and also style”, says David Beckham.
David will appear in a new campaign for the launch shot by Glen Luchford, with images of David wearing each of the swimwear styles. The collection will be available in all H&M stores that stock menswear and online from May 22.
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