PARIS, 2014-7-25 — /EPR Retail News/ — For the fourth year running, customers and employees from Carrefour and Carrefour Market stores in France have joined forces to support the Boucles du Cœur campaign. After 11 weeks spent supporting the ELA association and 240 local associations, nearly €1,400,000 has been raised to help children in difficulty, beating the record sent in 2013.
2014 – an outstanding display of charity
The fourth edition of the Boucles du Cœur finished on 30 June 2014, the culmination of more than two months of support from the 1153 Carrefour and Carrefour Market stores in France. Thanks to outstanding support from Carrefour customers and employees, this year’s campaign raised nearly €1,400,000 for the ELA association and more than 240 of the operation’s local partner associations, including more than €300,000 for ELA – exceeding the record set in 2013.
April, May and June were all about charity, sharing and commitment throughout France. The Carrefour Lingostière store in Nice lent its support to the Pitchin Pantaï association, helping to make the dreams of a number of ill children come true, while the Carrefour Etampes store rallied to the cause of the Restos Bébé, part of the Restos du Cœur association, creating a drop-in centre for mothers and their children.
“Protecting children, helping them to grow up and flourish… is there anything more satisfying than that? In any case, it’s what our partner associations do day after day. Once again this year, Carrefour has reasserted its support for this most worthy cause and we are proud of just how deeply committed our employees have been throughout this fourth edition of the Boucles du Cœur. If the operation has been a success, it’s down to them”, said Noël Prioux, Executive Director of Carrefour France.
“Thanks to the wonderful support of Carrefour’s employees during the Boucles du Cœur campaign, a message of solidarity has been received loud and clear. The money raised will help the ELA association continue with its work to tackle leukodystrophy, financing medical research and providing families affected by these disorders with support. On behalf of all sufferers and their families, I would like to extend my warmest thanks to them”, said Guy Alba, ELA’s Chairman and founder.
Carrefour, a company committed to giving aid
For many years now, Carrefour has been involved in the charity sector, supporting numerous associations and aid campaigns, such as Pièces Jaunes, the Secours Populaire Français, the Restos du Cœur, Food Banks and the Telethon.
Giving humanitarian aid is one of the company’s guiding principles: the Group’s employees all strive on a daily basis to help people in difficulty, particularly to improve children’s quality of life. In 2013, Carrefour distributed more than 68 million meals to various charity associations, including Restos du Cœur and the Food Banks.