LONDON, 2014-8-22 — /EPR Retail News/ — To make busy families’ lives easier, Sainsbury’s has put their Back To School range to the test to create durable, high quality uniforms at surprisingly low price points – offering exceptional value from ages 2 to 16.
From pull-tested seams and buttons to fabrics that retain their shape up to 100 washes, every item in the Tu school uniform range at Sainsbury’s has been rigorously trialled; ensuring garments will withstand the daily wear and tear of school life.
1: Colours stay true
The Perfect Colour sweatshirts, sweatshirt cardigans, polo shirts and joggers have been made using technologically advanced dye to improve colour retention, so that colours stay brighter for longer[1]. To assure quality that lasts term after term, the Easy Care White Polo Shirts have test washed up to 100 times and the unique cotton rich fabric is proven to retain its shape after washing.
2: No more ironing!
Many parents would agree that ironing is one of their least favourite household chores, and thankfully all packed shirts, including our stain resistant Bionic Shirt which is new for this season, are non-iron as standard[2]. Boys’ trousers are finished with a resin on the centrefold and pleats on woven skirts and pinafores are heat set to ensure creases look sharp after washing and wearing.
3: Wave goodbye to your sewing kit
To ensure they are stronger for longer, buttons on all garments and seams on woven trousers, skirts and pinafores have been pull-tested beyond the British industry standard. Secured hems on trousers mean no more mending, whilst adjustable waists guarantee longer lasting wear as your child grows.
4: Muck-proof shirts
Make sure your little ones stay looking smart and feel comfortable throughout the school day in the Bionic Shirt or 100% pure breathable cotton Bionic Polo Shirt – both are stain resistant and water repellent.
5: Super tough fabrics
The Advanced Technology Cardigan uses a special cotton rich blend knitwear, meaning reduced bobbling and shrinkage and retained colour after washing. Woven trousers, skirts and pinafores have been rub-tested up to 100,000 times to withstand hours of playground antics.
6. Let little ones learn
Sainsbury’s Back To School clothing range begins at age 2 and features easy-dressing elements to encourage younger children to learn how to dress themselves. From increased zip lengths on pinafores, no zips or buttons on trousers or skirts, and elasticated cuffs on long sleeved shirts – mornings just got easier for those up to age 5.
7. One step ahead
Tu has created breathable leather school shoes for girls and boys from size 8 to 6, some in wider fittings. With a wipe-clean coating, Micro Fresh technology for reduced odours and cushioned padding – feet will feel comfortable all day long.
With an extensive range of school uniform, school bags, lunch boxes and stationery, Sainsbury’s is firmly committed to providing parents with quality products that will last the entire school year, and is undoubtedly the smartest choice when it comes to kitting out your child this September.
Sainsbury’s Head of Buying and Design for Childrenswear, John Carolan said:“Getting ready for the new school term can be a stressful and costly time, so we have taken the pressure off parents with our fantastic quality Back To School range, all available at great prices. To make life easier, the innovative fabric technology in our uniforms, such as the permanent crease trouser and non-iron shirt will save hours on household chores, giving parents the break they deserve!”
The Tu Back to School range is available in over 500 stores nationwide from 23rd July in sizes ranging from age 2 to16 years. Packs of two uniforms start from as little as £13.50 and include a 2-pack of sweatshirts (from £4), a 2-pack of skirts/trousers (from £6) and a 3-pack of polo shirts (from £3.50).
Price Points
| PRODUCT | PRICE PER ITEM | MULTIPACK PRICE |
| Unisex White Polo Shirt | From £1.17 | From £3.50 (3 pack) |
| Unisex White Crew Neck T-Shirt | From £1 | From £3 (3 pack) |
| Unisex Sweatshirt | From £2 | From £4 (2 pack) |
| Boy’s Trousers | From £3 | From £6 (2 pack) |
| Girl’s Skirt | From £3 | From £6 (2 pack) |
| Girl’s Pinafore | From £4 | From £8 (2 pack) |
| Girls Cardigan | From £3 | From £6 (2 pack) |
| Boys leather shoes | From £15 | N/A |
| Girls leather shoes | From £15 | N/A |
[1] The Perfect Colour Polo Shirts, Sweatshirts, Sweatshirt Cardigans, Joggers; and Woven Trousers, Skirts and Pinafores are colour fast for up to 20 washes.
[2] The Bionic Non Iron Shirts are stain resistant for up to 20 washes.
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