Mary Heitman Named Vice President of Retail Programs
WASHINGTON, 2014-8-28 — /EPR Retail News/ — The National Retail Federation today announced the hiring of Vice President of Retail Programs, Mary Heitman. Heitman comes to NRF from the Trust for the National Mall, where she served as director of events and deputy director of development. In that role, Heitman managed corporate sponsorships and events designed to increase donor engagement, identified and cultivated prospects, and leveraged relationships in the government affairs and corporate community. Prior to the Trust for the National Mall, she owned and operated a private marketing and fundraising firm and served as finance director for the Republican National Committee.
“Mary brings a wealth of project management, marketing, political affairs and leadership experience to NRF, and I’m positive that her insights and expertise will benefit the programs and initiatives that NRF’s communities undertake,” NRF Senior Vice President and Shop.org Executive Director Vicki Cantrell said. “Given her career experience with non-profits and in the political arena, I know Mary is a perfect fit for this this newly created position. I look forward to working with her as we tackle important issues in the industry and seek ways to best tell retail’s story through content, research, education and other programs.”
At NRF Heitman will be responsible for expanding and managing key strategic initiatives and programs within the organization’s communities, including Shop.org, the Association for Retail Technology Standards, marketing, loss prevention and IT.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com