Cheshunt, England, 2014-9-16— /EPR Retail News/ — Britain’s latest apple sensation is to go on sale this week – a spectacular new yellow and orange skinned variety with pink flesh.
The variety called Surprize, is very sweet and aromatic and has been grown in Herefordshire.
The Surprize apple follows another stunning and unusual variety called the Rosette Raspberry Ripple which has red flesh and was developed by the same grower.
It is being trialled exclusively by Tesco and will go on sale in 120 stores across the UK from Tuesday September 16.
Tesco fruit product developer Ciara Grace said: “This apple is a real head-turner and literally stops people in their tracks on account of its unusual pale orange and yellow skin.
“But the real fun starts when they take a bite and see the unique pink flesh inside. It was named Surprize because of the fantastic reaction it gets.
“Most important of all is that it’s delicious, with a sweet taste and very juicy byt firm flesh.”
“This is the first time that it’s ever gone on sale and there are only limited supplies but if it’s a success we will stock it again next year.”
The Surprize apple has been developed by award-winning grower William Barnett who grows 3500 tonnes of cider apples; 500 tonnes of juicing apples and 3000 tonnes of dessert fruit at his 1000 acre farm in Tillington, near Hereford.
An expert apple breeder, William was also responsible for helping develop the Rosette Raspberry Ripple which was launched in 2012 and is exclusively sold by Tesco.
William Barnett said: “Britain can be proud of its 4000 or so different apple varieties but what I’ve set out to do is create something a little different for apple lovers.
“My apple mission is to develop better and more interesting varieties of English apple.
“I set off on that mission 10 years ago and since then have helped develop several popular new varieties including the Red Windsor; Tillington’s Delight and the Rosette Raspberry Ripple.”
Surprize apples will cost £1.75 for a pack of four.
Note to editors:
Tesco stocks over 20 different varieties of British apples when in season and is working with suppliers to increase the range it currently offers customers. Tesco sells 21 varieties of British apples and 34 varieties in total.
For more information please contact the Tesco Press Office on 01992 644645
We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.
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