LONDON, 2014-10-3— /EPR Retail News/ — In celebration of emerging talent and innovative fashion design, Tu at Sainsbury’s has collaborated with The Royal College of Art (RCA) for the first time to launch four unique collections to coincide with the clothing brand’s 10th Anniversary.
Each of the four collections has been exclusively created by a Masters (MA) student at The Royal College of Art, whose design ideas were specially selected by Tu at Sainsbury’s in house design team for their individuality, creativity and wearability.
Launching this October, the first collection has been designed by Finnish MA student Vivi Raila, taking influence from beautiful stained glass windows.
Inspired by the intricate process of how the windows are traditionally crafted, the statement Lily print reflects the bright colours and bold shapes of stained glass art. The pattern transcends through the range, featuring on dresses, shirting, skirts and knitwear.
Vivi Raila, RCA Womenswear MA Student said: “I was truly honoured to be chosen to design a collection for Tu at Sainsbury’s. Watching my designs come to life for such a big brand was so exciting.”
Anna Clarke, Head of Buying for Womenswear said: “Our collaboration with the RCA felt like the perfect way to celebrate a decade in style, and after 10 great years we felt it was important to show our support for new talent. The level of work we saw from the students throughout the project was outstanding, and we hope this offers them a stepping stone for their future careers.”
Compromising of 10 pieces, Vivi Raila’s collection includes a versatile mix of eveningwear, stylish staples and casual separates starting with prices ranging from £20 to £30.
The collection will be available in selected Sainsbury’s stores nationwide from 21st October.