São Paulo, Brazil, 2014-10-8— /EPR Retail News/ — Following the opening of Brazil’s first convenience store on 28 August, a second Express store has just opened in São Paulo. Located in Rua Pamplona – just a few roads from the famous Avenue Paulista – the store is in one of São Paulo’s major tourist and business districts, and services the needs of high-income customers. The store has therefore tailored its product range to meet its customers’ requirements: in particular, it features a wide variety of Fruit and Vegetables and has a Bakery section where bread is baked on site 4 times a day. It also stocks a complete range of daily-use products over its 200 m² sales area.
As soon as it opened, customers flocked to do their shopping there.
A team of 8 people is responsible for running the store on a day-to-day basis. Each of them received 50 hours of training before the store opened to help them serve customers as effectively as possible.
Carrefour Brazil is continuing with its growth strategy and is bolstering its multi-format offering in order to meet growing demand on the part of consumers: they want to make more frequent shopping trips close to where they work or live, buying fewer goods, but simply and quickly.