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The Co-operative Food expands range of trusted baby products

MANCHESTER, UK, 2014-10-13— /EPR Retail News/ — Parents can now find an even bigger range of trusted baby products right on their doorstep with The Co-operative Food’s latest arrivals – all the same great value.

Shortlisted for an award with Mother and Baby Magazine, the convenience retailer’s own-brand “Loved by us” disposable nappies range have introduced “My First Pants” – a duo of new toddler pull-up nappies.

The Co-operative’s Loved by us “My First Pants” are easy to use, with stretchy sides and flexible leg cuffs for active playtime to protect against leaks, whilst the easy tear sides enable care-free changing time, perfect when your little one is on the go. The new products are now available in stores nationwide in two sizes – 5, Junior (12-18kg) and 6, Extra Large (16kg+) and packs are priced at £4.00 each.

Meanwhile, the retailer’s main range of own-brand disposable nappies have been extended to include two new sizes – Maxi Plus 4+ and Junior Plus 5+, which are perfect for night time with extra absorbency. Plus, the nappies still feature the same great fit and super soft lining for comfort.

The Co-operative Loved by us nappy range cater for the different stages of a baby’s development, from birth to its early years and are dermatologically tested. The range has been given the seal of approval by a team of parents, who tested the nappies on their own babies and young children as part of The Co-operative’s robust testing regime. Families scored the products highly for their ease of use, effectiveness and quality.

Additionally, a “Money Back Guarantee” will also be found on pack, in which shoppers can get their money back if they are not 100% satisfied.

And, from 8 to 28 October inclusive, savvy shoppers can pick up some baby bargains in store. The Co-operative’s range of own-brand and branded baby essentials* will be “BUY THREE FOR TWO – CHEAPEST ITEM FREE – MIX AND MATCH”.

Families visiting this year’s The Baby Show 2014 in London (24 – 26 October) and Mummy and Me Magazine Show (26 September) will also be able to bag themselves some free Co-operative nappy samples.

The range is now available in selected Co-operative stores nationwide. For further information on The Co-operative’s product range, current deals and local stores, shoppers can contact The Co-operative Customer Careline on (freephone) 0800 0686 727 or visit

*Excludes formula and medicines.


The Co-operative Food expands range of trusted baby products
The Co-operative Food expands range of trusted baby products
EPR Retail News