Argos joins forces with Bose

Milton Keynes, UK, 2014-10-16— /EPR Retail News/ — Today Argos, the leading online high-street retailer, announced that it has joined forces with Bose, the audio specialists. Bose fans can head in store or to the dedicated online shop (via www.argos.co.uk) and purchase the selected range of Bose speakers and headphones.

Customers will be able to purchase the latest Bose headphones, Bluetooth speakers, docking stations and the newly updated SoundTouchTM range ready for streaming music over their Wi-Fi network.

This announcement comes as Argos launches a multi-million pound advertising campaign in the biggest strategy change in its 40-year-plus history. The ground-breaking ‘GET SET GO ARGOS’ campaign highlights the wide range of brands shoppers might not expect to find at Argos and signals its shift to become a digital retail leader.

Key Brands Buying Manager at Argos, Fay Williams, said: “Music sounds so much better when listened to through premium audio systems, home cinema systems and quality headphones. That’s why the addition of the iconic Bose brand to our extensive range of audio technology is exciting news for our music fans. Offering must-have brands that our customers demand is really important to us.”

Phil Carpenter, UK Managing Director at Bose, said “Our aim is to bring quality sounds to as wide an audience as possible and we believe that through our partnership with Argos we will increase our potential reach in the market whilst maintaining the uniqueness of our brand.”

Bose joins a growing list of highly respected audio brands newly available at Argos, including Marley, Denon, AKG, Audio Technica and Marshall.

The selected Bose range will be available1 to buy at argos.co.uk, via the Argos apps or from stores across the UK and Republic of Ireland. Customers can benefit from the ease of checking stock availability at their local store online and reserving it for collection as soon as they need it from one of more than 730 stores across the UK.

-ENDS-

Notes to Editors:

1. There are a few products in specific colourways, such as SoundTrue In-ear Headphones in white and cranberry, which are currently available online only

The dedicated online shop for Bose at Argos is available at: www.argos.co.uk/static/ArgosPromo3/includeName/bose-home.htm

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. In 2014, Bose celebrates its 50th anniversary as the most respected name in sound. The company remains driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world – everywhere Bose does business.

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SoundLink Mini Bluetooth Speaker £169.95 (left), SoundTrue Headphones £149.95 (centre), SoundLink Bluetooth Speaker III £259.95 (right) - See more at: http://www.homeretailgroup.com/news-and-media/news.aspx?&article=6490#sthash.HKAmFNFF.dpuf

SoundLink Mini Bluetooth Speaker £169.95 (left), SoundTrue Headphones £149.95 (centre), SoundLink Bluetooth Speaker III £259.95 (right) – See more at: http://www.homeretailgroup.com/news-and-media/news.aspx?&article=6490#sthash.HKAmFNFF.dpuf