MANILA, Philippines, 2014-10-16— /EPR Retail News/ — A different kind of traffic along EDSA greeted locals bright and early on the 17th of October, as thousands queued for the grand opening of H&M’s flagship store in the Philippines. After an exciting VIP shopping party two nights prior, the much anticipated store finally opened its doors at 9am this morning filled with dance and music, surprises and opening offers, making fashion and quality at the best price now accessible to everyone in the Philippines!
The giant shopping bag sitting on top of SM Megamall’s Fashion Hall cued the entire metropolis that H&M is now here at last!
The grand opening of the store began with a ribbon cutting ceremony by CEO Karl-Johan Persson; Magnus Olsson, Country Manager for Greater China and South East Asia; Line Juhlin, Regional Sales Manager; and Gene Fajardo, Store Manager for Philippines.
More than 2,000 eager customers flocked to line up prior to the store opening. The first 3 shoppers in queue as early as the day before received 6,000, 3,000, and 2,000 pesos worth of shopping, respectively.
“The anticipation over our launch in the Philippines has been intense, and I am proud to welcome Filipino shoppers into our very first store. We hope that we can offer our customers added value through fashion, quality and sustainability at the best price”, says Karl-Johan Persson.
A full assortment of fashion items for women, men, teenagers and children, including athletic wear and lingerie, spans over a 3,000 square meters and 3 floors of shopping space in the flagship store. In celebration of its grand opening, fashion shoppers will be able to continue their shopping frenzy through 12 midnight today. The doors welcomed the fashion crowd with the H&M Studio and an amazing Autumn/Winter 2014 Collection.
Regular store hours of 10am to 10pm will be resumed from October 20.
For more information or to borrow garments please contact:
H&M Hennes & Mauritz Inc. PR Manager
Mob. +63 998 9625432
For loan of garments:
H&M Hennes & Mauritz Inc. Showroom Manager
Tel. +632 6633906