Leading Multimedia Retailer Collaborates for a Second Year with
Lifetime®’s Project Runway All Stars Premiering October 30 at 9 PM ET
QVC Sponsors Accessory Wall and a Special QVC Challenge
WEST CHESTER, Pa., 2014-10-22— /EPR Retail News/ — QVC, home to the latest and greatest collections from well-known fashion designers and stylists, will once again join forces with Lifetime®’s Project Runway All Stars to participate in the fourth season of the popular design competition series. The world’s leading video and ecommerce retailer is scheduled to sponsor the famed QVC accessory wall, which designers are able to pull from during each challenge to enhance their designs. There will also be a special QVC challenge for the contestants, and the season’s grand-prize winner will have the opportunity to create a collection especially for the retailer.
“Last year’s collaboration with Lifetime’s Project Runway All Stars proved to be extremely successful in expanding QVC’s brand prominence and exposing a new audience to our shopping community,” said Karen Fonner, vice president of content marketing for QVC. “We’re excited to team up with this popular series for a second year and have the opportunity to once again highlight our impressive offerings while reinforcing QVC as a retail destination for the latest fashions.”
This year during the QVC challenge, contestants will be put to the test to create a look for the QVC line G.I.L.I.™ with the top designer winning the opportunity to present a version of their design on QVC. Following the season finale, the grand-prize winner of Project Runway All Stars is awarded the opportunity to create a capsule collection for QVC and present their line on air during a live broadcast. Last year’s champion, Seth Aaron Henderson, found success in his popular collection and has since continued to build his QVC business with his fashion line, SA by Seth Aaron.
“Last year’s contestants loved incorporating QVC’s impressive array of stylish fashion and accessory brands into their looks,” said Lance Still, executive vice president of promotions and integrated marketing at The Weinstein Company. “Given last year’s success, we were eager to bring them back this year to equip the contestants with the latest accessories from QVC’s well-known designers and stylists.”
The fourth season of Project Runway All Stars is scheduled to air on Lifetime beginning October 30 at 9 PM ET. QVC plans to promote the program through its various social platforms, as well as on its website and mobile applications. Multimedia content will feature behind-the-scenes footage and information on the designers and challenges. Viewers will also be able to purchase items from the QVC accessory wall, plus pieces inspired by the show’s weekly challenge.
For more information about QVC’s involvement with the series, visit qvc.com/ProjectRunwayAllStars.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About The Weinstein Company
TWC boasts an active television production division led by former Miramax Films Co-President of Production Meryl Poster. TWC garnered nine Emmy nominations in 2013 and has five Emmy nominations for 2014. Weinstein TV produces the reality powerhouse Project Runway, currently airing its 13th season on Lifetime;; along with its spin-off series the critically-acclaimedProject Runway All Stars, hosted by Alyssa Milano, and Project Runway: Under the Gunn, hosted by Tim Gunn. Project Runway All Stars’ fourth season will air Fall 2014 on Lifetime, along with a new TWC TV series, Project Runway: Threads. Weinstein TV is also excited to announce the series premiere of Cement Heads, which began airing this month on A&E®. TWC series that were produced in 2013 include Mob Wives Season 4, which VH1 has picked up for Season 5, Million Dollar Shoppers for Lifetime, Rodeo Girls for A&E and Trailer Park: Welcome to Myrtle Manor Season 2 for TLC. Announced scripted projects in development include John Fusco’s historical action-adventure epic, Marco Polo, for Netflix; Ten Commandments, a 10-part event series with each episode to be helmed by a different A-list director and focusing on one commandment and an adaptation of Daniel Stashower’s best-selling Civil War-era spy thriller, The Hour of Peril. TWC also developed Amy Sherman Palladino’s The Nanny Diaries for ABC and produced the Peabody Award-winning HBO series, The No. 1 Ladies’ Detective Agency, directed by Anthony Minghella.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, 2013 marked Lifetime’s second straight year of growth among Total Viewers. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.