Meijer Share the Smiles campaign donates up to $400,000 to children’s gift-giving programs throughout the Midwest

Retailer aims to make holiday season bright for hundreds of kids

GRAND RAPIDS, Mich., 2014-11-19 — /EPR Retail News/ — Meijer is spreading holiday cheer this season by once again donating a portion of customer purchases made in the toy department, up to $400,000, to children’s gift-giving programs throughout the Midwest.

“Meijer wants to help make the holidays happier for hundreds of children, because every child deserves to experience the joy of unwrapping a toy,” said Dan Myers, divisional merchandise manager of toys for Meijer. “We know how much value our customers place on sharing their good fortune, and we believe the Share the Smiles campaign will create lasting memories for children in need.”

Purchases made on nearly 300 toys – represented by 38 national brands like Fisher-Price, Barbie, Lego and Nerf – will count toward increasing the donation, up to $400,000, to children’s gift-giving programs within the retailer’s five-state footprint of Michigan, Ohio, Indiana, Illinois and Kentucky. Meijer will select the programs to ensure that the donations remain in the communities it serves.

The Meijer Share the Smiles campaign runs through Dec. 19 and will feature some of the hottest toys of the season geared at children ages 6 months and older, including:

  • Zoomer Dino
  • Hot Wheels Flying Car
  • SYMA Sky Thunder Lighting Helicopter
  • Air Hogs Vectron Wave

“Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live, which is why we donate more than 6 percent of our net profit to charities each year,” Myers said. “Our ultimate goal this holiday season is to help our customers save money while still enjoying the tradition of gift giving whether those gifts are for loved ones or for children in their community who might otherwise go without.”

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact: Christina Fecher, 616-735-7968, christina.fecher@meijer.com

###

Meijer Share the Smiles campaign donates up to $400,000 to children’s gift-giving programs throughout the Midwest