PARIS, 2014-11-24 — /EPR Retail News/ — Auchan has recently been selected as the favorite hypermarket banner in Italy according to the « Retailer of the Year » survey, launched among customers of more than 400 retailers of the country.
“Retailer of the Year” is one of the most valued price at the european level. It is indeed based on surveys taking only into account the customer satisfaction.
More than 140,000 customers of 400 retailers answered online this survey. It clearly showed that for European customers, questions about price (price positioning, promotions and good value for money) are the most important ones.
Finally, Auchan Italy was thus recognized as the favorite banner by Italian customers in the “Hypermarkets” category.
For more information : retail.insegnadellanno.it/news