LONDON, 2014-12-17 — /EPR Retail News/ — Sainsbury’s will enjoy its biggest online Christmas ever this year, with around 30% more food orders taken for the week leading up to Christmas than for a normal week.
The online team are now preparing to make more than 100,000 deliveries in the three days to the 23rd December – the last delivery date before Christmas. The company has taken on more drivers to meet the increased demand and in total over 15,000 colleagues will pick, pack and deliver customer orders in more stores than ever before.
Online shopping is a fast-growing area of Sainsbury’s business and the company’s investment in the pricing of online deliveries has helped to drive the increase in the number of orders. As well as introducing a £1 delivery slot, Sainsbury’s is the only one of the big 4 supermarkets to offer delivery absolutely free after 2pm, Monday through Thursday on orders over £100. The retailer has also reduced the price of its online Delivery Passes. For a one-off payment, Delivery Pass holders can book a one hour delivery slot up to 7 days per week** on a minimum order of just £40. Around 70,000 online customers have taken advantage of this great value deal.
For customers who prefer to pick up their Christmas order from a store, this is the first year they have been able to place their order online through a bespoke Christmas ordering website. The new website is fully optimised to work from a mobile phone and around 40% of orders have already been placed using the site.
Robbie Feather, Sainsbury’s online director, said:
“Our online business is firmly established and growing well. We’ve listened to what our customers have told us, and over the past year we’ve updated our website, improved the recipe and ideas section and lowered delivery costs – all this helps our customers save precious time and money as they shop. Click & Collect gives people added choice, enabling them to shop with us wherever and whenever they want. This will be our busiest online Christmas ever, and we’re geared up to give people the quality, service and customer experience they expect from Sainsbury’s.”
Another first this year is that Sainsbury’s online customers can buy more than just their festive food at www.sainsburys.co.uk. They can now also dress their table and their home with the full range of Sainsbury’s tableware, decorations, crackers and much more, all available on one website.
Notes to Editors
- For further information, please contact the Sainsbury’s press office on press_office@sainsburys.co.uk or 020 7695 7295
- *Deliveries 7 days a week from 8am – 11pm (last deliveries on Saturdays and Sundays at 10pm)
- **Anytime Delivery Pass holders can receive deliveries seven days per week; Midweek Pass holders can receive deliveries on Tuesdays, Wednesdays and Thursdays
- Customers can place their special Christmas food orders by picking up a leaflet in store or ordering through the new website: http://christmasfood.sainsburys.co.uk. Orders are taken up to 15th December with collection from a participating store on 22nd, 23rd or 24thDecember
- Sainsbury’s offers Click & Collect for groceries from seven London Underground station car parks – a service that is becoming increasingly popular
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