Lifetime®’s Project Runway All Stars Winning Designer Creates QVC Collection
WEST CHESTER, Pa., 2015-2-11 — /EPR Retail News/ — QVC is about to expand its designer lineup with an all-star addition. The fourth season of Lifetime®’s Project Runway All Stars is drawing to a close, and for one lucky designer that means winning the opportunity to create a fashion line for the leading video and ecommerce retailer. The design competition finale will airThursday, February 12 at 9 PM (ET) on Lifetime, and the winner is scheduled to present their collection during the three-hourQVC Fashion Week—Designer Spring Preview Finale broadcast on Friday, February 13 at 8 PM (ET).
“For the second year, our collaboration with Project Runway All Stars has allowed us to engage a new audience and deliver compelling content to our existing shopping community,” commented Karen Fonner, vice president of content marketing and programming for QVC. “We are honored to introduce this season’s winner to our customers and treat them to the impressive capsule collection.”
Throughout this season of Project Runway All Stars, the contestants complemented their creations with items from the QVC accessory wall, which was stocked with pieces from the retailer’s well-respected designers and stylists. They were also challenged to design separates for QVC’s G.I.L.I. got it love it® collection during the “Versatile Tops and Bottoms” episode, which aired in January. Challenge-winner Sonjia Williams presented a ready-to-wear version of her look on QVC following her victory.
“We have been excited to give our designers greater exposure through our collaboration with QVC,” said Lance Still, executive vice president of promotions and integrated marketing at The Weinstein Company. “We are eager to offer our winner the opportunity to work with QVC, which will allow them to reach a broader consumer market and, undoubtedly, enhance their success.”
This is the second year that the Project Runway All Stars grand prize included a QVC collection. Third-season winner Seth Aaron Henderson debuted his brand early last year. SA by Seth Aaron continues to grow and is currently available on QVC.com with new pieces being added this month.
This season’s winning capsule collection is scheduled to be available, while supplies last, through QVC.com, QVC apps or by calling 800.345.1515 beginning February 13. For more information about QVC’s involvement with the series, visit QVC.com/ProjectRunwayAllStars.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About The Weinstein Company
TWC boasts an active television division, which garnered nine Emmy nominations in 2013 and has five Emmy nominations for 2014. Weinstein TV produces the highly rated reality powerhouse PROJECT RUNWAY for Lifetime, currently in its 13th season; along with its spin-off series and critically acclaimed PROJECT RUNWAY ALL STARS, hosted by Alyssa Milano. A third season of TLC’s TRAILER PARK: WELCOME TO MYRTLE MANOR will premiere on February 23.
Other Weinstein TV series include PROJECT RUNWAY: UNDER THE GUNN, MILLION DOLLAR SHOPPERS and SUPERMARKET SUPERSTAR for Lifetime, RODEO GIRLS for A&E, and MOB WIVES currently in its 5th season on VH-1.
Recently announced scripted projects include John Fusco’s second season of the historical action-adventure epic, MARCO POLO, for Netflix; MTV’s newly announced series SCREAM based on the successful film franchise, and an adaptation of Daniel Stashower’s bestselling Civil War-era spy thriller, THE HOUR OF PERIL. TWC is also working with the BBC on a co-production of WAR AND PEACE. TWC also produced the Peabody award-winning HBO series, THE NO. 1 LADIES’ DETECTIVE AGENCY, directed by Anthony Minghella.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.