Bradford, England, 2015-2-16 — /EPR Retail News/ — Morrisons has announced that from today it is cutting the regular price of more than 130 shopping basket staples by an average of 22 per cent. These are items that most customers put in their baskets most regularly.
The price of essentials such as bread, milk, butter, eggs, coffee, sugar, fruit juice and pasta will be reduced.
The price cuts, led by Morrisons, are an important contributor, to the falling rate of inflation highlighted by the Bank of England last week. Governor Mark Carney said that the UK might experience deflation in the spring.
This round of cuts will be across both big-brand and own-brand products including:
| Item | Old price | New price | Saving % |
| Warburton White Medium Loaf, 800g | £1.45 | £1.00 | 31% |
| Morrisons Milk, 4 pints | £1.39 | £1.00 | 28% |
| Morrisons Savers Butter, 250g | £0.99 | £0.91 | 8% |
| M Medium Free Range Eggs, 6 pack | £1.39 | £0.99 | 29% |
| Nescafe Original Coffee, 300g | £7.45 | £5.79 | 22% |
| Silverspoon Granulated Sugar, 2kg | £1.55 | £1.20 | 23% |
| Kellogg’s Corn Flakes, 500g | £1.45 | £1.09 | 25% |
| M Orange Juice, 1 litre | £1.00 | £0.69 | 31% |
| M Spaghetti, 500g | £0.95 | £0.59 | 38% |
Morrisons Group Marketing and Customer Director Nick Collard said: “These are ongoing lower price cuts, not promotions. The price cuts we have now made across products that customers buy week in, week out, are making a real difference to the cost of the weekly family shop.”