- JACK & JONES TECH IS PROUD TO PRESENT A COLLABORATION WITH DANISH NATIONAL GOALKEEPER KASPER SCHMEICHEL.
- THIS WILL RESULT IN TWO SCHMEICHEL X JACK & JONES TECH COLLECTIONS A YEAR, THE FIRST ONE HITTING SELECTED STORES IN AUTUMN 2015.
- KASPER SCHMEICHEL WILL ACT AS BOTH CO-DESIGNER AND AMBASSADOR.
Brande, Denmark, 2015-3-5 — /EPR Retail News/ — As a goalkeeper on the Danish national team and in the Premier League club Leicester City F.C, Kasper Schmeichel has shown how a determined mindset can take you to the top of your game. The experience and knowhow that Kasper Schmeichel has gathered through an entire life as a professional athlete will be the foundation of his role as a co-designer on the SCHMEICHEL X JACK & JONES TECH collections.
Co-designer
“I’m very much looking forward to working with JACK & JONES TECH. I think we share a lot of the same values; I like to work hard, play hard, train hard,” says Kasper Schmeichel and explains, “I’m looking forward to being a part of and creating clothes that match my way of being.”
JACK & JONES TECH is also excited about the collaboration.
“We appreciate Kasper’s humble approach to his talent and dedicated nature – and we think that JACK & JONES TECH and Kasper Schmeichel is an obvious match,” says Martin Scherning Jørgensen, Buying and Design Manager, JACK & JONES TECH and further explains Kasper’s role as a co-designer, “He has his hands on the products from beginning to end, contributing to the design and functionality as part of the design team at the JACK & JONES head office in Brande, Denmark.”
Multifunctional training
The SCHMEICHEL X JACK & JONES TECH collection will focus on multifunctional training wear. Kasper Schmeichel doesn’t only spend time on the football field; functional training is also a large part of his training routine.
“Here at JACK & JONES TECH I’ve got a chance to work with people who are passionate about training and sportswear just like me. I can have an influence and produce some clothes that I think are really, really good,” Kasper Schmeichel finishes.
For further information from JACK & JONES, please contact:
Daniel Müller-James, Activity Developer JACK & JONES
+45 8238 8811
daniel.muller-james@bestseller.com
For inquiries regarding Kasper Schmeichel, please contact:
Mads H. Frederiksen, Managing Director f.reklame
+45 2834 0724
MHF@f-reklame.dk
About JACK & JONES
JACK & JONES is quality fashion for young men. The brand is sold in over a thousand JACK & JONES stores across 38 countries and thousands of wholesale partners around the world.
The label has evolved into five sub-brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH.
Together, all work to cover the many aspects of a man’s wardrobe. Be that formal to casual – fast trends to classics – leisure to active. And all do just that with a focus on quality fabrics and treatments; while still remaining one of the most competitively priced labels on the high street.
JACK & JONES is quality men’s fashion for every young man.
About JACK & JONES TECH
JACK & JONES TECH exists where performance sportswear meets casual fashion. Out of that fusion comes multi-functional sportswear developed for the active man. It’s agile – always ready. Advanced fabrics and engineered features mean JACK & JONES TECH works hard in all situations.
JACK & JONES TECH is intelligent sports fashion made for every day.
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