TOKYO, Japan, 2015-3-5 — /EPR Retail News/ — A New Initiative Spanning the Dept. Store and General Merchandise Store Formats for the First Time! An Apparel Innovation in Collaboration with World-Renowned Designers!
2015 Autumn/Winter Season Launch in Line with the Full Scale Kickoff of
The Seven & i Holdings Group’s Omni-Channel Marketing Strategy!
Seven & i Holdings Co., Ltd. will launch a new private label “SEPT PREMIÈRES” (French for “Seven Premium”) for the 2015 Autumn/Winter season to be sequentially rolled out at Ito-Yokado, Sogo & Seibu stores.
The refined fashion brand is to be positioned as the apparel arm of the Seven & i Holdings Group’s private label, “Seven Premium.” Developed jointly by Ito-Yokado and Sogo & Seibu, the brand offers a touch of superior quality and is ideal for daily use. It is dubbed as “A New Basic Style that Reflects the Trends of Today,” and offers products that are basic in style but pursue the latest trends in color, material, function and fit.
At the same time, to distinguish the brand even more, the Group will collaborate with world-renowned designers. The first guest designer will be Mr. Jean Paul Gaultier. Mr. Gaultier’s refined designs will seek to “make many women look beautiful,” and the line will be named “Jean Paul GAULTIER FOR SEPT PREMIÈRES.” Utilizing the Group’s procurement capabilities in fine materials, experience as a Specialty Store Retailer of Private Label Apparel (SPA), and production scale, Ito-Yokado and Sogo & Seibu will manage every process from development to retail sales.
“SEPT PREMIÈRES” will be launched in autumn to coincide with the full-scale rollout of the Group’s Omni-Channel Strategy, “Anytime, Anywhere.” After purchasing the products “Anytime, Anywhere,” customers will be able to pick them up at their local Seven -Eleven store.
SEPT PREMIÈRES Outline *Lady’s wear only
■Launch: 2015 autumn/winter (October launch)
*Also scheduled for online sales
■Stores: 135 Ito-Yokado stores, all 24 Sogo & Seibu stores
(Total 159 Stores) 50 to 66 m² per store
■Lineup: Outer (10%), tops (50%), bottoms (20%), dresses (20%)
( )=SKU shares
■Pricing: Approx. 100 items, 1,000 SKUs
¥2,900 to ¥19,000 (¥3,132 to ¥20,520 including tax)
■ Sales Target: Total approx. ¥5.0 billion (first year)
Jean Paul GAULTIER FOR SEPT PREMIÈRES Outline *Lady’s wear only
■Launch: 2015 autumn/winter (October launch)
*Also scheduled for online sales
■Stores: 45 Ito-Yokado stores, all 24 Sogo & Seibu stores
[Total 69 stores] Approx.17 to 50 m² per store
■Lineup: Outer (10%), tops (50%), bottoms (15%), dresses (5%), accessories (20%) ( )=SKU shares
■Pricing: Approx. 50 items, 500 SKUs ¥3,900 to ¥29,000
(¥4,212 to ¥31,320 including tax)
■Sales Target: Total approx. ¥2.5 billion (first year)
■Store Design: Design Office “nendo” headed by Oki Sato