Milton Keynes, UK, 2015-3-6 — /EPR Retail News/ — People are taking inspiration from popular TV dramas, like the historical Wolf Hall, Mr. Selfridge and new series Indian Summers, by getting braver with their choices in wallpaper, says leading home enhancement retailer Homebase.
This season, homeowners are choosing period style patterned wallpapers to decorate their homes as they look to previous eras for inspiration when revamping their living spaces.
Annie Henley, Homebase Decorating Academy student, said: “We’ve seen our customers being increasingly experimental with wallpaper, and buying more decadent, eclectic styles to make a statement in their homes.
“Feature walls have been popular for a while, but people are now taking the plunge and wallpapering whole rooms, with inspiration from TV dramas.
“Styles featuring delicate birds, flowers and decorative designs have been particularly popular recently and are perfect for those who are unsure about using bright colours or bold patterns.”
Leanne Oakley, Wallpaper Buyer for Homebase, said: “Using patterned wallpaper is a great way to add a touch of your own unique personality to your home. Whether it’s delicate floral designs or vintage inspired patterns, the right wallpaper can add a touch of character to a hallway, bedroom or living room.
“To get the regal look of Wolf Hall, mix patterned wallpaper with decorative home accessories, using a sophisticated deep shade like masala or oxblood to add warmth to rooms, alongside deep walnut furniture. Incorporating gold tones will also create a sense of grandeur, like that of Hampton Court.
“The look featured in Indian Summers is that of 1920s Colonial style, using soft coloured botanical print wallpaper in tones of cream, light green and yellow to maintain a light and airy feel. Travel inspired accessories will give a worldly, eclectic look, like our Metal Decorative Armillary Sphere and Large Globe, while potted ferns and palms will add drama of the tropics to an elegant room.”
Homebase sells over 500 ranges of wallpaper, including collections by Graham and Brown and the V&A. Homebase offers plenty of help and advice for wallpapering, as well as a ‘Do it for you service’. For more information go to www.homebase.co.uk.
ENDS
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About Homebase
Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014. Homebase sales were £1.5 billion and it employed some 18,000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
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