Conshohocken, PA, 2015-3-10 — /EPR Retail News/ — IKEA US is pleased to announce today that 42 charities across the U.S. will be receiving IKEA makeover and product donations as a result of winning this year’s IKEA Life Improvement Challenge. Additionally 60 other charities, who were first and second runner ups, will win IKEA gift cards.IKEA wants to play a part in creating a better life for the many people, as well as communities touched by IKEA business. While IKEA works on a global level to improve the lives of people in developing countries, IKEA also wants to be a good neighbor in its local communities. The IKEA Life Improvement Co-worker challenge is one way to make a difference closer to home.
How the IKEA Life Improvement Challenge Works:
Each year, IKEA receives many inspiring proposals from IKEA co-workers as candidates for the campaign. Then the IKEA steering committee – at each store – selects up to three organizations for co-workers and customers to vote online (this year’s voting period was February 16 – March 2). The charitable organization, from each store market, with the highest number of online votes becomes the winner, and the 2nd and 3rd place winners receive IKEA gift cards.
Two of this year’s 42 winners are listed below as good examples of just how meaningful these charities are as well as the impact of these makeovers:
The Center for Habilitation (TCH), Tempe, Arizona
TCH provides services that support, care for, and empower children and adults with developmental and physical disabilities. Their classrooms are used for participant dining, arts and crafts, and leisure time. TCH needs new furnishings in these spaces that are more comfortable, inviting, and functional. A makeover of these spaces will provide a better visual representation of TCH’s mission, as well as improving the common space for the participants and staff.
Burbank Community Day School, Burbank, California
Burbank Community Day School provides a supportive atmosphere for students grades 7-12 who are having difficulties with behavior, attendance, and/or grades; with the goal of students returning to comprehensive school. They also have a garden that students maintain with a senior artist colony. A makeover of the kitchen will give students a better space to cook what they grow. These changes would include a prep area and storage for the cooked food and vegetables.
IKEA US started the IKEA Life Improvement Challenge in 2011, and since then over 120 local charities have received over $1 million in IKEA products, design expertise, and manpower.
Read here for more information on the winners.
Contact:
Mona Astra Liss. IKEA US Corporate PR Director. Mona.Liss@IKEA.com
610.834.0180/ext. 5852
About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 315 IKEA Group stores in 28 countries. Additionally, there are 40 IKEA stores run by franchises. There are 40 IKEA stores in the US. In FY 14, IKEA Group had 716 million visitors to the stores and 1.5 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog