Opening of a new 50,000 square foot men’s and kids store
CHARLOTTE, N.C., 2015-3-17 — /EPR Retail News/ — Belk announced today that its new standalone men’s and kids store at the Cool Springs Galleria will open on March 11.
Belk’s $12.6 million investment in the Cool Springs Galleria project includes the new 50,000-square-foot men’s and kids store on the first level of the former Sears building as well as a major renovation of the current two-level main store. Selling space in the main store formerly used for men’s and kids will be reallocated to expand women’s apparel, shoes, accessories and cosmetics. The main store remodel will be completed in October 2015.
“We are excited to be opening a men’s and kids store in this mall, which will increase the space and enhance the selling environment for our customers,” said David Luoma, Chairman of the Belk Inc. Western Division. “We are committed to meeting the needs of our customers and believe that the expanded square footage, selection of merchandise, new premium brands and upgraded amenities will exceed their expectations.”
The store will offer new brands in men’s and kids apparel and including Bonobos, Perry Ellis, Michael Kors Sportscoats, Tallia neckwear, Austin Reed tailored clothing and Under Armour for boys and girls. Selections of Polo, Tommy Bahama, Nautica, Columbia, men’s Under Armour, Lucky denim and Seven for All Mankind will be intensified.
The grand opening of the men’s and kids store on March 11 begins with a ribbon-cutting ceremony and gift card giveaways for the first 75 customers. In addition, individuals who attend the grand opening event will have the opportunity to win two tickets to the SEC Basketball Tournament Championship game on Sunday, March 15 at Bridgestone Arena in Nashville.
The grand opening of this new store will be celebrated with several additional events:
- Thursday, March 12 – Girls Night Out (main store)
- Saturday, March 14 – Engagement Party (main store)
- Saturday, March 28 – Kidfest (men’s and kids’ store)
- Thursday, April 2 – Shoe Party
- Saturday, May 2 – Charity Sale
Attendees at any of the store’s events can use the hashtag #BelkScene @belk to tag event photos and posts. For more information about the store and upcoming events, please contact the store manager Becky Blair at becky_blair@belk.com.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.
Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.
For further information: Jessica Graham, jessica_graham@belk.com, 704-426-8333