Bradford, England, 2015-4-16 — /EPR Retail News/ — Morrisons is predicting sales of burgers, sausages, marinated chicken and kebabs to rise by 64 per cent this week as the nation fires up its BBQs.
The grocer is predicting it will make and sell 1.7 million fresh British beef burgers, 2.6million sausages – equivalent to 250 tonnes of bangers.
And Morrisons’ bakery, Rathbones, will increase production and bake 1.6 million burger buns.
Sales of bagged salad have already increased by 45 per cent and salad potatoes by 25 per cent since the start of the warm spell. Sales of coleslaw have increased by 32 per cent with Morrisons selling 500,000 tubs last week.
Adam Moreton Morrisons Head of Demand Planning for Fresh Food said: “We’re expecting the nation to take advantage of the warm spell and head out into the garden. We are already seeing big rises in sales of traditional barbeque favourites.”
Media contact
For all media enquiries call
0845 611 5111
Available 24 hours